(BM461) - GLOBAL BUSINESS ENVIRONMENT

COVER PAGE
AURELIA NICOLAE
BNU: 22019492
GROUP J3
BM461-GLOBAL BUSINESS ENVIRONMENT
CW1-ANALYSIS PORTFOLIO
TUTOR-LINDA PLENTY
SUBMISSION DATE-29.10.2021

TABLE OF CONTENTS
Introduction...................................................................................................4
Main Body.....................................................................................................5
PESTLE ANALYSIS........................................................................................6
Key driver changes that need to be taken by Sainsbury in
future............................................................................................................7
Conclusion......................................................................................................7
References......................................................................................................8

Executive summary
The main aim of this assignment was to study the global business environment. The methods
that are used for the research are primary and secondary. PESTLE analysis was used to study
the macro-factors that affect an organization.
Introduction
This assignment is a brief description of the global business environment. The analysis of the
business environment has been analysed. The changes in the business environment are
discussed further in the brief. PESTLE analysis of the firm was done to understand the drivers of
transformation that should be undertaken by an organization for betterment.
Sainsbury is a UK-based organization that was formed in the year 1869 by John James Sainsbury
(Sainsbury, 2021). It is a chain of supermarkets. Sainsbury is the second largest among all its
competitors.