Table of Contents Global Business Environment......................................................................................................1 INTRODUCTION.......................................................................................................................3 PESTLE Analysis........................................................................................................................3 CONCLUSION............................................................................................................................4 REFERANCES............................................................................................................................5
INTRODUCTION ThisreportincludesPESTLEanalysisofHSBCHoldingswhichisaBritish Multinational Investment Bank to identify impact of various external factors on banking organisation. PESTLE Analysis Political This factor includes impact of political factors and government decisions make on its operations. In this functions of the bank gets affected because of political uncertainties one of the best example of such is Brexit. HSBC is a multinational bank and this requires that bank identify political factors such as political deals, agreements and alliances which can affect its long term profitability in certain country (Sanjeepan, 2017). Being a multinational bank HSBC expose it to various type of risk at various countries. Some of the political factors which affect HSBC are- ï‚·Pricing Regulations. ï‚·Taxation. ï‚·Laws of countries related to banks. ï‚·Tendency of local government of country for multinational and foreign organisation. ï‚·Government interference etc. Economic Economy factors are those which are related to economy andmonetary factors which affect economic condition of the Bank. Such factors make significant impact on profitability of the bank and this is why it requires that bank have adequate knowledge and strategies related to such factors. These are, inflation rate, interest rate, Saving rate, rate of economic growth etc. Social This is related with those who are customers and potential customers of the bank. This factor makes impact on bank in the form of cultural factors of countries which affect actions and choices of the people of that country. HSBC for this purpose needs to know about the saving tendency of the people of countries (Perera, 2017). Factors in this environment are- education level, demographic factors, class structure, attitude of people etc.
Technological One of the key driver of change is technology and in this HSBC is required to identify and understand technological development taking place in banking industry and in finance industry as well. This includes impact of technology in the way of offering products. Cost impact of technology advancement, impact of technology on customer service etc. Legal Countries have various separate rules and regulations which govern banks and its operations. Legal environment includes all those laws which have been designed for banking and finance industry. Change in this factor is very unpredictable and bank needs to be prepare to change accordingly whenever change in this environment occurs. Environmental This refers to impact that environment makes on the functioning of bank. Though the impact of environment is not very significant on the operations of the bank but some of the factors are required to be considered by the bank in this are Weather, Climate and Laws related to environment pollution etc. Allthesearekeydriversofchangefororganisationandidentificationand understanding impact of these factors is important for bank and its management for their deliberation in future direction of the firm. Another important driver of change other than this is competitors of the HSBC, which are other banks and financial organisations (Griffiths, Fenton and Fletcher, 2019). These are also need to be taken into notice by management before future strategic planning. CONCLUSION On the basis of above analysis it can be concluded that before deliberation of its future direction management of HSBC needs to notice impact of various macro factors so that it can make strategies to deal with that.
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REFERANCES Books and Journals Griffiths, M., Fenton, A. and Fletcher, G., 2019. 4.1 Competitor analysis.Strategic Digital Transformation: A Results-Driven Approach. Perera, R., 2017.The PESTLE analysis. Nerdynaut. Sanjeepan, N., 2017. Strategic Analysis and Strategic Planning for Commercial Banking. (An Analysis based a Commercial Bank operating in Sri Lanka).