This article provides a PESTLE analysis of Tesco Company, examining the political, economic, social, technological, environmental, and legal factors that influence its business environment.

PESTLE Analysis of Tesco Company

Tesco’s current marketing position 6 Conclusion 7 Task 2: Customer satisfaction 8 References 10 Introduction The report brings about the discussion on the concept of marketing and analysis of the marketing functions, objectives, and strategies influencing organisational performance. External Marketing Audit Information The term marketing audit refers to the systematic analysis and evaluation, interpretation of business environment i.e. Macro-environmental analysis of Tesco (Pestle analysis) Factors/Forces in environment Influence on the organisation POLITICAL The political environment of the country UK

Macro-environmental forces and customer satisfaction in Tesco

Report

BM461 Global Business Environment

MAIN BODY PESTLE Analysis PESTLE Analysis is a fundamental framework which helps in identifying the macro forces which influence the operations of the business. Social factors helps in identifying the needs and wants of customer for higher sustainable growth and development of business(Scanning the Environment: PESTEL Analysis, 2016). Technological factor: Technology is changing at a faster pace which gives company the ability to innovate their present performance by adapting new and advanced technology into the organization which helps in developing new ways of producing goods and services,

Political Science

MAIN BODY PESTLE Analysis, Porter's Five Force Model and SWOT Analysis

This document discusses the business environment of Tesco, a leading international retailer. It explores the various environmental factors that influence the company and how it addresses them. The document also examines the impact of government regulations on the structure and operation of the business, as well as the effects of business environmental changes on the activities and organization of Tesco. The document includes a PESTLE analysis of Tesco, covering political, economic, social, technological, legal, and environmental factors.

Business Environment of Tesco

This article provides a Pestle Analysis of Tesco, examining the political, economic, social, technological, legal, and environmental factors that affect the company's performance. It discusses how Tesco responds to government interventions, economic factors, social dimensions, technological innovations, legal regulations, and environmental concerns. The analysis highlights the challenges and opportunities faced by Tesco in the global business environment.