This report aims to analyze the internal and external environment of Tesco Plc through SWOT analysis. It covers the strengths, weaknesses, opportunities, and threats for the company and their impact on different functional departments.
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Global business environment 1
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Executive summary This report aims that there are various factors which can impact the internal and external environment of the company. This is done by conducting SWOT analysis. Also this report covers the identification of SWOT analysis on the operational and functional department of the Tesco Plc. In this report, impacts of SWOT analysis is done on the HR and finance department. 2
Table of Contents Executive summary..........................................................................................................................2 INTRODUCTION...........................................................................................................................4 MAIN BODY...................................................................................................................................4 P2 SWOT analysis......................................................................................................................4 P3 Operational impact analysis..................................................................................................5 CONCLUSION................................................................................................................................6 REFERNECES................................................................................................................................7 3
INTRODUCTION Global business environment refers to the environment in different countries where various factors are discuss with the internal and external environment of the business (Bellandi and Santini, 2020). Tesco is the British retailing company. With 450,000 employees working in this. This report covers SWOT analysis of the Tesco company. Along with that it focuses on the impact of SWOT anlysis on different functional departments. MAIN BODY P2 SWOT analysis SWOT analysis is the analysis of internal environment of the business. It is to identify the strength, weaknesses, opportunities and threats for the business. The Swot of Tesco Plc is discuss below: Strength:Strength is the first element of SWOT analysis. As it means to identify company's strength which helps the business in getting competitive advantage. Tesco deals in various products which includes groceries, financial services, books and telecom services etc. it deals in both online and offline platforms. This helps the company in generating revenue from various options and by this risk also get diversified. Tesco covers 27% of the grocery market share in the Britain. It has done a strong performance during this pandemic. By providing its online sales. This increase its sales and overall revenue. Also Tesco has a strong research and development team and marketing team which helps the company in knowing customer needs and wants and company takes steps to produce the products to earn customer satisfaction. Weakness:Companyhassomeweaknessesalso.Asitsbiggestcompetitorsare Morrisons, Asda and Sainsbury. Company's cost structure and food safety issues act as a weakness for the company. Cost structure include transportation cost, employees cost etc. and food safety issues are the major challenges for the company. Also there is a leadership change in the organisation. Changes in leadership methods also leads top employee demotivation and decreasing sales (Dahlmann and Bullock, 2020). Opportunity:Opportunities includes all those factors which occur in external business environment and can affects the internal business environment through the actions. During this pandemic, trend of online shopping has increased. This creates an opportunity for the Tesco Plc. 4
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Also there is high unemployment rate in this lock down, so company has created a job opportunity in supermarkets for the people searching for a job. Then company also works upon preventing wastage and recycling the waste and food to poor people. This creates customer loyalty and they attract towards the company. Threats: This is the last element in the SWOT analysis. As it impacts the internal environment of the business. Right now UK is going through various economical, political and health crises. Due to this, competition has increased in the retailing industry. Other companies offers the employees better packages and facilities as compared to Tesco Plc. So employees shifted to those companies. This can create a major threat for the company. Another threat is Brexit that has affect supermarkets in UK. As Brexit impose restrictions on entries, so the flow of import goods from European country to UK creates negative impact on their supply chain. P3 Operational impact analysis As SWOT analysis helps in analysis internal and external factors for the company and its environment(GoslinandKluka,2020).Sothereisaimpactofthisonthefunctional departments. It is discussed below: Impact on HR department: HR department is the major department of the company. As it has to take various decisionsregarding the employeesand product engagement.SWOT analysisimpactsthe functions of HR departments: Internal factors:Tesco company has a very large customer base and also it has strong customer loyalty and also it has strong employee engagement. As it is identifies in SWOT analysis that company has a large turnover cost. Because it needs to pay to the employees and also to increase the product quality. This impacts the operational department of company. As company needs to pay employees salary and provide bonus, latest technologies are used and transportation cost has also included in this. External factors:Due to this pandemic, online shopping trends has increased. For this company needs to hire more employees to deliver goods. This has increased the transportation cost. Many companies are hiring employees for their companies (GUNESCH, 2020). For this Tesco needs to provide some good packages to their employees so that they can't leave the organisation and attract towards the company. This way company can increase its employee trust. 5
Impact on Finance department: Financial department is the another major department of the company. Because it is the only one who has to manage company's budget (Pattnaik, Mishra and Tripathy, 2020). Internal factors:Tesco is the multinational retail supermarket of UK. As it has both online and offline platforms to connect with the customers and to increase sales revenue. It also has to gain competitive advantage in the market from its various customers. It has a strong research and development team. This all functions needs budget to perform. So this is the responsibility of the finance department to maintain all these activities in the required budget. External factors:Tesco is a retail industry. It has to face many challenges and issues regarding itsfunctions. There are some situationwhich createsconfusion. For examples situations like Covid and Brexit has created confusion on the company's overall process. In this situation company cannot open new stores in the other countries. Because this can negatively affects the brand image and overall profits and sales revenue. Hence, company required strong public relations and customer satisfaction to increase its sales (Ushakov and Chich-Jen, 2020.). CONCLUSION From the above report, it is concluded that Tesco is well established in the market. But it should considered its weaknesses and move forward to work on them. However, company has strong customer base to grow its business but it should improve its product quality and food safety measures to be considers in mind to increase its profitability and revenues and also to increase customer satisfaction. 6
REFERNECES Bellandi, M. and Santini, E., 2020. Place leadership in emerging product-service systems. International Journal of Business Environment,. 11(3). pp.321-335. Dahlmann, F. and Bullock, G., 2020. Nexus thinking in business: Analysing corporate responses to interconnected global sustainability challenges. Environmental Science & Policy, 107. pp.90-98. Goslin, A. and Kluka, D.A., 2020. 1 Integrative framework for international sport business management and its macro-environment. Managing Sport Across Borders. GUNESCH,C.K.,2020.CHAPTERSEVENCULTURALSLOWNESSINTRAVEL PHILOSOPHYANDBUSINESSPRACTICEFORPLANETARY SUSTAINABILITY: SLOW TOURISM FOR ECONOMIC, SOCIAL. Transnational Interconnections of Nature Studies and the Environmental Humanities, p.129. Pattnaik, L., Mishra, S. and Tripathy, S.K., 2020. Perceived Organizational Support and Organizational Commitment: Moderating Role of Person–Organization Fit. Global Business Review, p.0972150920920776. Ushakov, D. and Chich-Jen, S., 2020. Global Economy Urbanization and Urban Economies Globalization: Forms, Factors, Results. In Migration and Urbanization: Local Solutions for Global Economic Challenges (pp. 200-218). IGI Global. 7