Global Business Environment

Global Business
Environment

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
SWOT Analysis...........................................................................................................................3
Operational impact analysis.........................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Global business environment provides challenges to the business due to which they have to plain
their strategies accordingly in the business. It is basically the external and internal forces which
can affect the decision making and operational activities of the business. if the business will not
analyse its business environment then it can affect the services of the company in the economy.
the selected organisation in this report is Unilever which was founded in 1929 by Lever brothers.
Swot and operational impact analysis will be discussed (Abdul-Talib, 2020).
MAIN BODY
SWOT Analysis
Strength: Unilever owns over 400 brands, including famous brands such as Lifebuoy, Knorr,
Lux and Lipton. Additionally, the company has a network of 25 million retailers in 190
countries. Unilever's brand portfolio and global distribution network are Unilever's greatest
assets. Unilever is one of the 10 largest consumer goods companies in the world. The three
sectors of Beauty & Personal Care, Food and Drinks and Home Care have generated more than €
50 billion in annual revenue over the last three years. In the beauty and personal care category,
Unilever is second with Loreal in first place. Unilever is the second home care sector after
Proctor & Gamble
Weakness: The global health crisis and accompanying government regulations have adversely
affected Unilever's procurement, manufacturing and distribution. Physical disruption, such as the
recent blockade of the Suez Canal, could also adversely affect Unilever's supply chain.
Therefore, to reduce the impact of disruptions in Unilever's supply chain, new contingency plans
must be created and existing ones must be extended (Madsen, 2020).
Opportunities: As the demand for skin care product are increasing it will helps the business to
earn more profit in the coming days. Various advancement in technologies will helps in
increasing the demand of the business in the marketplace. Being Consumer goods company
Unilever relies on mass adoption of its products. However, for a brand to remain in public
consciousness, it must build strong relationships with Unilever's customer base. As many buyers
are beginning to recognize the importance of sustainability, Unilever's sustainability measures
can tie a purpose to a brand and a purpose to people.