Global Business Environment

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Global Business
Environment

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Table of Contents
INTRODUCTION...................................................................................................................... 3
MAIN BODY............................................................................................................................. 3
PESTLE ANALYSIS..................................................................................................................3
CONCLUSION.......................................................................................................................... 5
REFERENCES........................................................................................................................... 6

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INTRODUCTION
Every organization wants to expand their business in various locations and also
develop their business from one country to another country so that every firm can get more
profit advantages and create the effective brand image all around the world (Gaganis,
Pasiouras and Voulgari, 2019). To expand business international it is essential to understand
about the global business environment that mainly considers the various countries' influence
with the decision making of the company. The main motive of this report is to discuss the
global business environment about the Lloyd's bank that consider as the retail & commercial
bank that operates many branches in England and also Wales. This bank mainly established
in the year 1765 and headquarters of this bank situated in London. This report will conduct
the external environmental analysis with the help of PESTLE analysis so that bank easily
knows about the influence of external factors that affect the bank.
MAIN BODY
PESTLE ANALYSIS
This analysis is also known as macro external environmental factors analysis that helps to
identify the impact of external environmental factors on the business. Lloyd's bank conduct
this analysis which are explained below-
Political
This factor involved political stability, trade regulations, and tax rate and tax
policies. Bank constantly measures the influence of these factors on performance of the
business so that bank easily maintains this factor without any hurdle.
 Opportunities - LIoyd's bank comes under the largest bank & considers strong
balance sheet and bank also contains huge capitalization. This bank contains
large appearance on online platform and also mentions more than twelve million
users (Hacioglu and Sevgilioglu, 2019).
 Threats - Due to Brexit, bank experience pressure because of UK government
continue suggest me to evolve new capital requirements. From the huge
uncertainty of Brexit, all the market, selling and revenue affected negatively.