Online Education Market Analysis

This presentation provides an analysis of the online education market, focusing on the potential for growth and competition. It discusses the target audience, challenges faced by FSB and LSST colleges, and recommended solutions. The presentation concludes with the benefits of entering the online education sector for both colleges.

BUSINESS CONSULTING
NAME
STUDENT ID
PROJECT 1 (FSB’S SCHOOL)
PROJECT 2 (LSST COLLEGE)

INTRODUCTION
PROJECT 1This project is intended to provide specific information regarding the FSB which is operating as
a community-based learning provider in Digbeth, Birmingham. Despite being a biggest college
in the UK they are facing lot of competition from the various entrants. Therefore, the
management has decided to expand their potential by entering into a new market instead of
continue in a highly saturated market. For this purpose, it is important to have a competitive
analysis so that the target audience could be identified effectively. Apart from this, all kind of
problems associated with the expansion of their business will also be determined during the time.

CONTINUE…
 Competition: According to the research, it has been identified that competition tends to
encourage the students as well as the colleges to work harder’s, and in this process boost its
confidence also. It any situation, it can be rewarding as long as it is positive. For instance, FSB is
facing huge competition with the numerous entrants to the point that the market is in danger of
proliferated by the competition. Some of the key competitors are Providence College and Ithaca
College, University of Birmingham, King’s college London and Sheffield tends to offer online
learning course. Therefore, the school has asked from Fahim Hasna who is an IT expert to
determine the ways to draw the attention of new students with the use of distance and online
learning courses.

CONTINUE..
 Target audience: They are one who is intended is a best practice for anyone that requires
other to give them something’s. In accordance with the target market for the colleges likes FSB’s
students either falls into the millennial and generation Z age group. Thus, it is important to aim on
the future demographic segment in order to convert the most amounts of students. Further, FSB
need to look for those students who intended to get effective and simple learning via online of any
digital sources. They must belong to the year group of 15-35 yrs because of their interest the FSB
will able to deliver their learning courses properly. It has been identified that every students paths
is quite different, one this is certain the education marketing comes with a reliable set of
challenges.

CONTINUE…
 Scope of market : The scope of online learning is quite large for the young generation students. It is
considered as an education without having any kind of boundaries that allows the students to learn their
respective subjects at their simplicity. The online education is widening since, more and more colleges,
universities and schools are offering distance learning facilities on each and every subject as per the demand
of their students. In accordance with the distance learning, it involves collecting knowledge without taking
regular classes at a definite location. This particular mode of learning tends to fulfil the education
opportunities for FSBs as well as other students at any point of time. However, it will provide flexibility in
the learning hours that could assist plenty of students to continue the job of their interest without any
hindrance as well as also contribute towards the economy development of the respective nation.

PROBLEM IDENTIFICATION
It is an effective investigation of the root cause of the failure that has been seen within FSB’s.
The researcher used to conduct a reliable analysis to improve the system, design and culture of
the schools or colleges.
 Online registration
 Admission & enrolment
 Communication & collaboration

RECOMMENDED SOLUTION
 Through the entire FSB’s business analysis, it has been found that the plan to enter into the new
competition is much profitable for the FSB.
 They need to look make a reliable action plan that help in attracting lots of student to get online or
distance learning from the FSB.
 With the increasing competition in the learning network, it is difficult for the various institutional
firms to deliver best resources in the form to education to the education.
 Therefore, it has been suggested to provide qualified teacher for the online learning to the numerous
students so that they can increase their knowledge and skills in the future career development.

THE COMPETITOR ANALYSIS
 It is an essential part of strategy development in any specific professional or industry. The primary
purpose of this analysis is to understand the major factors that would impact on the overall
performance of FSB as well as within the entire educational firms. The growth of FSB institutions
competing in the UK education has slowed because of their new entrants in the market. The
Providence College is Fairfield University is biggest rivalry of FSB in the recent times. They have
provided much better learning programs and facilities to their students as compare to the FSB. The
providence college is considered as a high quality college at the reasonable price. The overall
average net price jointly with a maximum education results has provide good for money to the
student those are taking online learning.

INDUSTRY REVIEW
 The UK government has aims to deliver 60% of senior secondary schools with the opportunity to
receive high quality learning education by the end of 2019 that will affect both tertiary and OOS
learning. The FSB need to follow the standard procedure that can enhance the learning techniques
of the students in UK. The overall learning industry has a total market value of US$968 million
those are spent on OOS learning; maximum number of students tends to get assistance from the
government continuing education funds schemes. Market for online learning is getting maximum
popularity in UK with increasing focus on degrees, certification and high-school learning. Most of
the young generation students tend to prefer to take industry oriented course instead of just learning
English for the industry knowledge.

INTRODUCTION PROJECT 2
 In the present education sector, it has been seen that online and distance learning is getting
maximum popularity as compare to the classroom learning. The major changes has been taken
place due to the quality of learning and experience of teachers those are delivering lectures to
the numerous students. Therefore, this report tends to highlight some specific information
regarding the London school of science & technology (LSST) which is a privately controlled
college in the education field. It has operating with the four major campuses such as Wembley,
Elephant & castle and Luton followed by Aston. They have noticed that they are client are
preferring more to the online learning, thus they have decided to move into this particular
field.

 Competition: LSST is known as a biggest college in the UK that used to provide valuable learning
course to approximately 4000 students in their respective course on business & management, health &
social care, IT and computing. However, it has been seen that in the last couple of years the market has
been slowdown because of new entrants to the point that the education sectors has now become very
competitive. In accordance with the for the profit firms they tend to use the internet to provide lecture to
the various students in direct competition with non-profit colleges. Most collaboration in the recent time
has involved with the non-degree programmes as well as many schools of business are continuously
working with these firm to offer MBA degrees and other course over online network. There are certain
competitors those are offering online education are pluralsight, linkedin learning, udemy and IT pro Tv.

CONTINUE…
 Target audience: It has been seen that growing network of distance education and online learning
has change the complete scenario of the education sectors in the recent times. It is important for the
schools and colleges to looks for those target audience that are looking to take admission in
distance learning. The LSST colleges need to draw the attention of those professional that wish to
undertake chosen qualification without attending the full-time education from the regular classes.
After the market research, it has been identified that middle class professional those are working
with some companies are not getting promotion because of their higher education qualification.
Thus, it would be more reliable target market with less number of barriers to entry into the
competition.

CONTINUE….
 Scope of market: Due to growing popularity of online education or distance learning in the
market, it is having a wide scope in the coming time. This particular mode of education tends to
attract the people those are looking to transform their learning skills so that they can get higher
position in the company. Most of the personality or students are currently engaged in some kind of
job as well as wants to get higher education along with their career. It distance learning is a
potential medium of education without attending any regular classes from any educational firms or
college. As LSST colleges is also providing multiple courses such as MBA, Healthcare, IT and
computer networking knowledge, but due to increasing online popularity maximum number of
students or professional are moving towards the online education sectors.

PROBLEM IDENTIFICATION
It has been seen that there are certain key challenges those are associated with the online education
or distance learning which are faced by LSST during the market analysis. In accordance with those
students that are not able to attend traditional classroom setting, distance learning used to offer an
extra ordinary platform as it afford the flexibility they need to become successful in the future career.
Some common challenges are:
 Lack of support
 Feeling of isolation
 Discipline

RECOMMENDED SOLUTION
After examine the inherent issues of distance learning or online education, it is vital for the LSST to create
an environment that can motivate the clients to learn more advance knowledge from the colleges course. It
tends to be full-time professional taking time off because of the personal situation or current graduate
students.
 All the students need to take active participation in taking online course knowledge so that they can groom
themselves during their entire professional career.
 It has been suggest providing a virtual platform that can help numerous students to get specific knowledge
from the colleges through online education.
 The onus is one of professional to review the course material as well as follow the schedule closely before
taking any session on the network.

THE COMPETITOR ANALYSIS
 In accordance with the Welsh University report on the market potential of 12 proposed education
programs, it has been seen that maximum number of clients are taking education from the online
mode. The extension of entire transversal analysis has also yield the primary nation of interest to
the competitors of the UK those are providing online learning in the current period. Similarly,
University of Derby online learning which is a leader in online degree course has providing full
support to the students and other professional to get information from the online learning. The
report says that 3500 learner in recent times has enrolled from more than 100 nations. Since, the
marketplace was growing at remarkable pace, the UK University are focusing majorly on the
online programs so that they can earn sufficient amount of profit.

INDUSTRY REVIEW
 Industry review: The international distance learning market will be growing by USD 90.37
billion during the 2019-2023. This growth report tends to provide a detailed evaluation of the
market through using different types of data such as traditional as well as online. The report
also analysed that the market competitive benefits as well as offers provided over the online
course are drawing the attention of maximum students and professionals. This is the reason
maximum number of colleges such as LSST is looking to entered into the online education
business.

SKILLS AND EXPERIENCE OF
MEMBERS
 EACH MEMBER HAS TO WRITE ABOUT THEIR OWN SKILLS AND EXPERTISE
THAT HELPS THEM SOLVE THE PROBLEM OF THE BUSINESS.
 You don’t to present this bit of presentation so you can write in detail about
your skills and experience.
 Each member of the team has one slide where they talk about their skills
and experience.

CONCLUSION
 From the above project reports, it has been concluded that both colleges are taking positive
decision to move into the online or distance education sectors. It will further help them to take
maximum advantage of the learning course demand in the future. They can easily attain a
remarkable growth and stability in terms of profit from the digital course taken by the
professional as well as other students. However, it will be great opportunity for both colleges
and students to take potential benefits from their respective decisions. Therefore, FSB and
LSST need to take maximum output from the decision that can be further useful in the overall
success of the institution in the online sectors.

REFERENCES
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 Craciun, C.S., 2013. Quality of business consulting services. International Journal of Academic Research in
Economics and Management Sciences. 2(1). p.53.
 Annavarjula, M. and Trifts, J.W., 2012. Community connections to enhance undergraduate international
business education: An example of business consulting projects. Journal of Teaching in International
Business. 23(3). pp.222-235.
 Zaidman, N., 2015. Business Consulting vs. Channeling: What is the Difference?. Journal of Contemporary
Religion. 30(1). pp.89-105.

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