BM561 Business Consulting Research Report

This research report is based on a client project of Regent College London, focusing on creating a learning environment for students. The report covers the problem faced by the client, critical analysis of competitors, target customer market, and influencing factors from the external environment that impact on the client's problem. The report also includes the top three issues that the client is facing. The subject is BM561 Business Consulting Research Report, and the course code is not mentioned. The college/university is not mentioned.

BM561 Business
Consulting Research
Report

Table of Contents
INTRODUCTION......................................................................................................................3
MAIN BODY.............................................................................................................................3
Clarify who your client is, and what is the problem they are facing.....................................3
Critically analysing competitors, target customer market and influencing factors from the
external environment that impact on client’s problem...........................................................3
The top three issues that the client is facing..........................................................................6
CONCLUSION..........................................................................................................................6
REFERENCES...........................................................................................................................7
Books and Journals:...............................................................................................................7

INTRODUCTION
It is the research report which is based on a client project. The client in this research is
the reason college London where they are facing problem in their project of creating a
learning environment for the students with the motive to develop good habits, mind set and
discipline so that they can become the winner in all areas of life (Bruhn, Karlan and Schoar,
2018). This report will cover the problem faced by the client and the critical analysis of
important elements which and necessary to analyse their problem. This report also included
the competitors, influencing factors from the external environment and the target customer
market which provide an impact on the client's problem.
MAIN BODY
Clarify who your client is, and what is the problem they are facing
In this report, the client is the regent College London that focuses on creating a
learning environment for their students which have the main motive to develop some
discipline, mind set and good habits in order to become a winner in all areas of life. For that
purpose, their focus on developing is creating a program which helps students to achieve
success and growth in life. It is very important for them to create awareness of the good
habits as it results in developing a good lifestyle (Nabijonov and Kholbutaeva, 2022). They
provided a motive to the project which is thinking into character. It is identified that they are
facing a problem to execute their motive in practical life because developing discipline and
good habits in the students is not an easy task. They faced the problem of higher people in
order to complete this program. It is also identified that allocation of human resources is
found to be very difficult for the organisation because it is necessary for the university that
the teacher should be an expert.
Critically analysing competitors, target customer market and influencing factors from the
external environment that impact on client’s problem
It is very important to analyse the client's problem in more detail which can be
possible with the help of analysing some important areas that include a target customer
market, competitors and influencing factors from the external environment. In order to
analyse the factors from the external environment, it is very important to conduct a pastel
analysis which helps to give an overview view of external factors which may be provided an
impact on the client's problem and helps to analyse the problem with more detail
(Stummeyer, 2019). In the case of the target customer market, it is very important to analyse

the target Market by an organisation which helps them to analyse the client problem more
effectively. The last competitors are also analysed with the help of Porter's five forces model.
The analysis of these elements mentioned below:
PESTEL analysis:
PESTEL analysis is found to be an important model which is used for the purpose of
analysing the external factors which provided a direct impact on the organisation (Baek and
Jang, 2019). It includes some important factors which are mentioned below:
 Political factor is found to be one of the important factors that provide a direct and
indirect impact on the program of the Regent College. It is identified that political
parties are making policies for the purpose of guiding the institutions and
organisations. It is necessary for the regent college to follow all the rules and
regulations made by political parties.
 Economic factors are found to be one of the important factors which provided a
severe impact on the regent college due to the pandemic situation. Covid-19 makes
the situation most of the economy and due to this, it provided an impact on the
purchasing power of each and every individual (Kiseleva and et.al., 2020). Regent
College is not able to increase the prices of the program because students are not able
to afford that programs.
 Social factors are found to be provided and impact the design of the programs because
every day there is a continuous change in societal trends. Students have many choices
to take classes in the market and that's why Regent College has a problem.
 The technological factor is increasing every day and it becomes more difficult for the
university to adopt all the technologies. It requires the exports who are able to use the
technologies.
 Legal factors include all the laws related to the education sector should be obeyed by
regent college then only they will be able to provide a program.
 The ecological factor is considered to be one of the most important factors because it
provided a direct impact on the organisation, especially educational institutions
(Zhukovskaya and Chengrong, 2021). It is very important for educational institutions
they should provide programs not for their own profit but for the welfare of the
society.
Porter’s five forces model:

Porter's 5 forces model is very helpful in order to provide a deep analysis of competitors. It
includes important forces which help the region college to get an inside about the competition
in the market. The five forces on mention below:
 The first factor is the threat of new entrants (Nissen and et.al., 2018). It is identified in
the case of colleges that every day there is a continuous increase in the number of
colleges and it becomes very important for the regent college to do something special
which makes them different from other colleges.
 The other force is the power of suppliers which includes the pressure of suppliers to
be placed on businesses. It is identified in the case of educational institutions that
there is less power of suppliers and that's why Regent College has not faced any
problem related to this element.
 The power of buyers is found to be one of the important factors which provide a direct
impact on the education sector because the number of a student is very large as
compared to the institutions and that's why they have many choices and the ability to
bargain with the educational sector. It is important to note that the education sector is
one of the sectors that any problem even when the power of buyers is increasing
because it is compulsory for students to learn education and that's why they can
charge higher prices.
 Due to a large number of colleges in London, it identify that the availability of
substitutes is increasing which definitely provided an impact on the Regent College
(Gärdemalm Niemi, Rydberg Öhrling and Stam, 2019). It becomes very difficult for
the organisation because the availability of substitutes is provided negative impact on
the program college.
 Competitive rivalry forms are high in the case of the colleges. This is the main reason
that it becomes very important for Regent College to hire more efficient employees or
teachers who are able to achieve this objective in an efficient way.
STP approach:
STP approach is very helpful in order to identifying the target market. In the case of
Regent College, it is found that they are planning to launch a program and that's why it
becomes necessary for them to identify their target market. STP approach includes:
 Segmentation: Segmentation is found to be the important element in which
organisation needs to segment their whole market into smaller segments. It will help

the target market. The Regent College segmented the market on the basis of
demographic factors.
 Targeting: The Regent College is considering the workforce which is required for the
launching of the program. They target skilled people which helps them to handle the
management of the program. Targeted employees should perform their activities in
such a way which creates interest in students in respect of learning.
 Positioning: They are trying to give the position to their program in such a way which
helps to attract the students for their program.
The top three issues that the client is facing
From the analysis, it is identified that the Regent College is facing many challenges
due to the launching of its programme. It is identified that they are facing three important
challenges which are mentioned below:
 The first and foremost challenge for the company is hiring people. They need to hire
people to complete the program but the employees must be very skilful (Szeiner and
et.al., 2020). It is necessary to make sure that the people who are hired by the
organisation should be able to manage the program and also have the knowledge
which require for motivating the students. So the main issue is to allocate human
resources.
 The expectation of salary of employees is very high due to that competition in the
market.
 Disguised employees
CONCLUSION
It can be concluded from the above discussion of this report that it is very important
for each organisation that they need to have an effective workforce which assists them to
achieve their goals and objectives. This report included a case study of a client who is facing
many problems related to the hiring of the workforce. It is very important to identify the
problems that we used by the client with the help of necessary tools and techniques which
includes PESTEL analysis for the external environment, porter's five forces model for a
competitive market, etc.

REFERENCES
Books and Journals:
Baek, K.M. and Jang, D.H., 2019. Impact of Rural Village Consulting Service Quality on
Resident Satisfaction and Business Performance-In Case of Muju County in
Jeollabuk-do. Journal of Korean Society of Rural Planning, 25(2), pp.23-33.
Bruhn, M., Karlan, D. and Schoar, A., 2018. The impact of consulting services on small and
medium enterprises: Evidence from a randomized trial in Mexico. Journal of
Political Economy, 126(2), pp.635-687.
Gärdemalm Niemi, M., Rydberg Öhrling, S. and Stam, E., 2019. Establishment of Technical
Life Science Consulting Services in a Local Government Market.
Kiseleva, I.A., and et.al., 2020. Analysis of levels and factors of competitiveness of
consulting companies. Journal of Advanced Research in Dynamical and Control
Systems, 12(S4), pp.1259-1265.
Nabijonov, O.G. and Kholbutaeva, S.A., 2022. THE ROLE OF CONSULTING IN THE
MODERN MARKET ECONOMY. Central Asian Academic Journal of Scientific
Research, 2(2), pp.5-8.
Nissen, V., and et.al., 2018. ProMAT—a project management assessment tool for virtual
consulting. In Digital Transformation of the Consulting Industry (pp. 351-369).
Springer, Cham.
Stummeyer, C., 2019. Case study: digital consulting for dental practices by benchmarking.
In Advances in Consulting Research (pp. 371-383). Springer, Cham.
Szeiner, Z., and et.al., 2020. Management consulting trends in Slovakia in the light of global
and regional tendencies. Journal of Eastern European and Central Asian Research
(JEECAR), 7(2), pp.191-204.
Zhukovskaya, O.Y. and Chengrong, G., 2021. The management and IT consulting industry in
China: main trends and prospects.