Organisational Strategy

Organisational Strategy
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Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Key challenges facing the M&S in the external environment in the UK....................................3
Analyse the internal business situation and resources of the company in the UK......................5
Analyse the competitive environments of the M&S in the UK and International market..........7
What strategic options and directions could the M&S pursue for the future growth both in the
UK and international Market.......................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
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INTRODUCTION
An organisational strategy is based on the sum of different actions in the organization which
intends to take a better decision and achieve long term goals. Different actions which make an up
by M&S through effective strategic plan, involving the requirement from all enterprise levels.
This assignment will discuss about the key challenges facing the enterprise because of external
environment factors in United Kingdom. This report will analyse the current internal business
situation, resources of enterprise in UK. Furthermore, it will describe the competitive
environment of business and its international market. However, examined the different kind of
strategic option and directions that could be organisation pursue for future growth in local as
well as international market.
MAIN BODY
Key challenges facing the M&S in the external environment in the UK.
Marks and Spencer is based on the retailer which has been changed dramatically in a few
short weeks. In 2020, retail sales declined for first time on record, with the British Retail
Consortium reporting a 0.1% contraction across because of the instability in political aspect. In
additional, it is also increased the consumer caution.
External environment means that different factors directly or indirectly affects on the internal
function and perhaps the business strategy. In most of external factors that consists of political,
social, economic and technological (Al Maazmi, 2021). These are totally related to the control or
manage the M&S, but company could be able to take an essential steps and overcome these
challenges. As per consider the Pestle analysis in which identify the different common factors as
follows:-
Political Factor-
Nowadays, it has been rapidly increasingly the political instability because of COVID-19
situation or condition. It is not only affect on the investor but also reduce the entire business
profitability as well as productivity in marketplace. Second thing is related to the government
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