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Debenhams in the External and Internal Environment in the UK

   

Added on  2021-02-02

10 Pages2831 Words482 Views
BM6024 Organisational StrategyAssessment 2

Executive summaryThe use of the business strategies that help in achieving the goals and objectives andsustaining the future market is referred to as organizational strategies. This report will containabout the various strategic issue that Debenhams faces in the external and internalenvironment in the UK. The challenges that are faced by Debenhams in the externalenvironment in the UK will be shown by using PESTLE analysis. The SWOT analysis is alsodone to understand the important aspects that are related to the internal business situation ofDebenhams in the UK. Debenhams should use the various business strategies that arerequired to sustaining future growth in both the UK and international Market. The last sectionof the report contains the some recommendations are provided that will help in developingthe company over the next 5 years in the UK and International market.

Table of ContentsIntroduction................................................................................................................................4Overview of the company..........................................................................................................41) What are the key challenges facing the company in the external environment in the UK?..42) What are the important aspects of the internal business situation of the company in theUK?............................................................................................................................................53) What strategic options and directions could the company consider sustaining future growthin both the UK and international Market?..................................................................................64) What steps would you recommend to develop the company over the next 5-year years inthe UK and International market?..............................................................................................8Conclusion..................................................................................................................................9Reference..................................................................................................................................10

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