The Influence of Social Media on Organizational Performance in Retailing

Research proposal

Table of Contents
Title : The influence of social media on organizational performance in retailing. A case study of
Amazon............................................................................................................................................3
INTRODUCTION...........................................................................................................................3
Research Rationale...........................................................................................................................3
Research Objectives....................................................................................................................3
Research Questions.....................................................................................................................3
Research organisation.................................................................................................................4
Literature Review.............................................................................................................................4
Research Methodology ...................................................................................................................4
Time scale...................................................................................................................................5
REFERNCES:..................................................................................................................................8
Books and Journals:....................................................................................................................8

Title : The influence of social media on organizational performance in
retailing. A case study of Amazon
INTRODUCTION
Marketing is one of the important function of management. It is seen that marketing is
essential for success of business. It helps to persuade the customers to buy the goods and service
from the organisation (Thapa and Subedi, 2018). It is seen that that the world is turning digital
and it is important for each and every organisation to switch towards digitalisation. There are
various ways that the company can adopt to switch towards digital platforms. Social media
marketing is one of them. This research is based on use Social Media Platforms by Amazon.
Research Rationale
It states the reason for selecting the research topic. It helps to complete the research in an
effective manner. It is important to select appropriate topic for the research. The researcher has
selected the title of this research as impact of social media marketing on the retail sector. As it
will help the individual to know about the benefits that the organisation of retail sector are
gaining due to presence over social media platforms. It is beneficial for the researcher to know
about the effective strategies that are used by the company. It also states the problems that
Amazon may face due to not using of social media platforms. It is important to note that the
progress and research outcomes are based on the the topic that is being selected to conduct the
research over the organisation.
Aim: To analyse the concept of social media marketing and its impact on performance of
retail organisation. A case study of Amazon.
Research Objectives
 To understand the concept of social media marketing.
 To analyse the impact of social media marketing on the performance of Amazon.
 To develop the strategies of social media marketing for Amazon.
Research Questions
 Explain the concept of social media marketing?
 What is the impact of of Social Media marketing on performance of Amazon?