Importance of Ethical Practice in Research

BM631 Research
Methods
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TABLE OF CONTENT
Aim..................................................................................................................................................3
Objectives........................................................................................................................................3
Methodology....................................................................................................................................3
Approach......................................................................................................................................3
Design..........................................................................................................................................3
Methods.......................................................................................................................................3
Participants..................................................................................................................................3
Validity and reliability.................................................................................................................3
Data analysis................................................................................................................................4
Ethical consideration in research study...........................................................................................4
REFERENCE..................................................................................................................................6
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Aim
The aim of this report is to ascertain the importance of ethical practice in the research.
Objectives
 To identify the concept of ethical practice.
 To analyse the importance of ethical practice.
Methodology
Approach
It is the very important step for conducting the research. Approach are of two types which is
deductive approach and inductive approach (Rhodes, 2018). This research is addressed using
deductive research approach because social media marketing is the theoretical concept and can
be described by using this technique.
Design
Research can be conducted through two methods which is qualitative and quantitative methods.
Qualitative research is used to get deep knowledge of the topic and quantitative research is
conducted so that numerical and figures can be explained. This current research is conducted
using quantitative research design. The research will also use primary and secondary data. With
the help of primary and secondary information, researcher can understand that why social media
marketing strategies is important for boosting sales of the company.
Methods
This section will tell that from which method the research will be conducted. There are two types
of conducting research which are primary and secondary. Primary data can be collected from
interview, questionnaire etc and secondary data is gathered from books, journal etc. the current
investigation use both primary and secondary research (Silva and Lampley, 2017).
Participants
Participants are 30 employees from the organisation. 30 employees from the company are
randomly selected as the respondents. It will help to understand the need of various market
opportunities and social media strategy for the company.
Validity and reliability
For considering the validity aspect copyright and patented sources are utilized. For the reliability
aspect latest sources are considered for conducting research.
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