The assignment requires students to conduct market research on a chosen country to build their marketing plan. The report should cover various aspects such as political (government, trade agreements, laws), economic (growth rate, inflation, unemployment), social (religion, attitudes towards brands and products), and technological factors that affect market access, customer demand, purchasing power, usage habits, media habits, and the match between the product's unique selling proposition and market needs.

Conduct market analysis research on a chosen country, covering political, economic, social, and technological factors to inform a marketing plan for a product or firm.

Market Analysis for Marketing Plan

This paper provides a PESTLE analysis of the external environment for Desklib, covering political, economic, social, technological, legal, and environmental factors affecting the organization. It also discusses the impact of key drivers of change, such as the COVID-19 pandemic, and provides recommendations for the organization to enhance its digital accessibility and engagement.

Political Science

CW1 External Environment Research and Analysis Portfolio Paper 1

This document discusses the global business environment in which SMEs operate, the threats and opportunities they face, the advantages and disadvantages of international trading blocs, tariff and non-tariff barriers, importing and exporting, and various methods for SMEs to tap into international markets.

Business Development

Economics

Tapping into New and International Markets

This document discusses the role of intermediaries, influencers, and potential partners in digital marketing and their impact on consumer purchase decisions. It also covers the wider micro environment, including social, legal, environmental, political, and technological factors that affect digital marketing. The importance of ethics and sustainability in marketing is highlighted as well.

Intermediaries, Influencers and Potential Partners in Digital Marketing

Marketing Fundamentals

Hartpury University and Hartpury College

What is Marketing? 2Experts Define it in One Sentence

Leadership Management

Marketing

Data Science and Big Data

Digital Marketing Strategy

This presentation provides an in-depth understanding of the roles and responsibilities of a marketing department in an organization. It covers topics such as the key roles of marketing, marketing department's responsibilities in the marketing environment, interrelation with other functional departments, and the significance of departmental interrelationships. The presentation also discusses B2B vs B2C marketing, PESTLE analysis, and provides insights into Nestle's marketing strategies. References to relevant sources are included for further reading.

Market Analysis for Marketing Plan

End of preview

CW1 External Environment Research and Analysis Portfolio Paper 1

Tapping into New and International Markets

Intermediaries, Influencers and Potential Partners in Digital Marketing

What is Marketing? 2Experts Define it in One Sentence

Digital Marketing Strategy

Roles and Responsibilities of Marketing Department

Market Analysis for Marketing Plan

End of preview

CW1 External Environment Research and Analysis Portfolio Paper 1lg...

Tapping into New and International Marketslg...

Intermediaries, Influencers and Potential Partners in Digital Marketinglg...

What is Marketing? 2Experts Define it in One Sentencelg...

Digital Marketing Strategylg...

Roles and Responsibilities of Marketing Departmentlg...

CW1 External Environment Research and Analysis Portfolio Paper 1

Tapping into New and International Markets

Intermediaries, Influencers and Potential Partners in Digital Marketing

What is Marketing? 2Experts Define it in One Sentence

Digital Marketing Strategy

Roles and Responsibilities of Marketing Department