INTRODUCTION Marketing is defines as the activity that are taken by an organisation in order to promote buying and selling of a product or services. It consist of the activities related to communicating core message of business, introducing of goods & services in front of people and creating interest within buying and selling of items for accomplishment of business objectives. This report is based on staring of business and fundamental of marketing of goods and services of business. In this report business idea and pest analysis are considered so as to know effectiveness of external environmental factors. MAIN BODY Provide an overview for proposed business idea. Evaluate external environment. PEST Analysis:Pest analysis is refers as the factors that have huge impact on business based on political, economical, social and technological factors are considered as follows: Political Factors:It consist of the factors such as- political policies, governmental legislations, taxation, laws and some other that has prominentimpact in terms of growth of business. Political stability and lower taxation of United Kingdom creates opportunities for expansion of business that has significant impact on business. In order to gain advantage of this factor business firms should focus on creating employment and adding a value in society with its business. Economical Factors:This is associated with factors like economic growth, employment, population, rate of interests, per capita income of country etc. That affects growth of any business. UK has easy and simple laws to understand and follow that have positive impact on business organisations in order to grow. This leads to raise profitability of firm by taking care of fundamental legislations of UK. In terms of generating employment opportunities for general public of nation creates immense success options for business. Social Factors:It is also an important component of pest analysis that has prominent impact on business based on elements- geographic or regional disputes, lifestyle and customer values, buying habits etc. Purchasing power of customers and living standards has positive impact on business organisation in terms of acquiring effective position within markets of United 1
Kingdom that leads to raise of business profits and enhance customers base with addressing their interest within process of business functioning. TechnologicalFactors:Thisaspectofpestanalysisconsistsoffactorslike- technologicaladvancement,roboticstechnologythatcreateshugeimpactonbusiness functioning.United Kingdom is already a technology advanced country. Firms who have innovation and modification capabilities so as to meet market trends & needs of customers in order to make them easy and quick to buy or use of products & services has prominent impact of this factor. This secures position as well as creates huge opportunities for future expansion of business that leads to rise of market shares, profits and enhancing of customer base of business. CONCLUSION 2