Analysis of Small Businesses and their Development in the Retailing Industry: A Case Study of Argos

BMM3103 – Project

Table of Contents
INTRODUCTION...........................................................................................................................3
AIM..................................................................................................................................................3
OBJECTIVES..................................................................................................................................4
HOW TO ACHIEVE OBJECTIVES..............................................................................................5
TIME SCALE..................................................................................................................................6
BACKGROUND.............................................................................................................................6
MARKETING STARTEGY...........................................................................................................7
Competitive advantage................................................................................................................7
Market segmentation...................................................................................................................7
Market existence..........................................................................................................................7
IMPACT ANALYSIS.....................................................................................................................8
CONSTRAINTS..............................................................................................................................8
Arranging of finance....................................................................................................................8
Finding a location........................................................................................................................8
Government approval..................................................................................................................9
Resistance from local business....................................................................................................9
Resistance from local people.......................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES................................................................................................................................1

INTRODUCTION
It is an important and a mere analysis in order to determine the state of any business whether a
big or a small one. The businesses are said to be tackled in such a manner that they will let
growth prospects to be attained in no time. Every organisation in its in your will determine the
prospect of growth only by the processes that are undertaken by the organisation. This requires a
lot of potential that is required to overcome the atrocities that come along the way of operations
that are carry forwarded by businesses (Katz and Green, 2018). The marketing world is so big
and there are bahut number of businesses and organisations that are arising every now and then.
There is a competitive advantage that is developed because of the onset of different strategies
that are developed by individuals and entrepreneur all around the globe. So the question here
arises in how far the businesses can be able to take charge over the aspect of development. The
entire report revolves around small businesses and their establishment along with development
such that the objectives and the achievements along with the time bound and different
competitive advantages for being listed and put forth in this document. It is necessary to identify
every choice that is being taken by the business in order to predict the growth as well as how far
it can be able to attain its success on a long run. The organisation that is taken in this regard is
Argos. Argos is one of the imaging retailer business in the United Kingdom. The retailing
industry in United Kingdom is said to be one of the beneficial aspect for every individual that is
deciding upon to take charge over a business. It is important to know the industry before
launching the service sense it is West and there are many opportunities that revolve around it.
Therefore the complete analysis is being described in the report upon which the company can
move ahead in terms of development and talking with the customer aspect.
AIM
Different steps are to be taken in order to overcome the struggle that are related to handling a
business. A business is associated with different objectives as well as targets that are to be
achieved in the stipulated time in order to stay form in the industry in which it has started.
Therefore, the entire aim of the report is to bring forth the challenges as well as the ways in
which it can develop on a long run (Bartik and et.al, 2020). it is not a small task to establish an
entire business. There is a lot of ground work that is to be performed in order to move ahead with
the circumstances that are prevailing in and around the world. The entire analysis lies and how
far the suppliers as well as the customers are compromising with the concept with which the

business operating. It is a known fact that there is no compromise with regard to the product
quality as well as the services that are being rendered by the organisation. Therefore all these
factors are to be considered in uplifting the service such that whenever there is a scope of
establishing the organisation in terms of reaching the perk of being the best then this will surely
be an added benefit.
OBJECTIVES
There are different objectives that are associated with organisations that are operating in a
particular industry. These are regarded to be the principal concepts upon which the organisation
is built and therefore it is operating. The different objectives with regard to organisation Argos
are as follows:
Profit maximization: the profit maximization revolves around the income that is generated with
various activities that are being taken off by the firm. there will be a certain investment which is
also regarded to be the capital investment which is maintained and is incorporated by the
organisation upon the onset of business. When there is a profit in the where the business is
operating in the field that it is stipulated then there probably be for maximization that is achieved
upon the capital that is invested. This is nothing but the profit maximization. Although there are
ups and downs in a business the firm get adopted to policies and derived investment projects
such that the yield will know where be minimum when compared to those of activities that are
unprofitable (Turner and Endres, 2017). Risks and uncertainties are at regular stages of business
operation. In the light of profits there seems to be different decisions that are related to the
business operations which are regarded to be very crucial. Although there are different inputs
that are minimised upon the actual profit at the risk of factors will therefore decide the decisions
that are to be taken and profit maximization operations. This is because the business is operating
in a world where productivity is uncertain and improvement is necessary to increase the
efficiency of the firm.
Improvement in product: product is a major source and the definition on which the business is
operating. Products are necessary to attract customers and therefore the entire business depends
upon how far the customers as well as the seller taking in the products. Therefore the product
quality will have to be maintained and will have to be changed at regular intervals such that the
customers will find it new every time they purchase it. It is important to get the decisions that are
related to customer such that the organisation can amend innovations that are necessary to