Use of Digital Marketing in a Specific Communications Strategy

Use of digital marketing
in a specific
communications strategy

Table of content
 Introduction
 Digital marketing strategy
 Review the digital marketing examples
 Example 1 How twitter contributed towards communication strategy for Burberry ads
 Twitter and the promotional aspects of marketing mix
 Example 2 How Facebook contributed towards the communication strategy for Tesco ads
 Facebook and The promotional aspects of marketing mix
 Ranking of Twitter and Facebook
 Current studies on digital marketing strategies
 Conclusion
 References

Introduction
 Digital marketing is a term which is used by marketing
management of the company or organisation. It is used for
promoting of the goods and services sold by organisations in
effective manner. As there is a marketing of the products and
services through digital platforms. These digital platforms could be
search engine optimisations, social media websites etc. the
products and services are being advertise through social media
advertisements

Digital marketing strategy
 Digital marketing strategy is referring to the efforts made by company or organisation in promoting and
marketing of their products and services in effective manner and this results in increasing of the company
profits. This is done through digital marketing platforms such as a social media marketing, search engine
optimisation, direct selling and email marketing etc. Digital marketing strategy are the actions which are
made by company in order to achieve their goals and objectives. Above discussed are the some of the
components of digital marketing strategy and this results in enhancing of the customer towards their
brands and their products and services.