The Role of Digital Marketing and Social Media Marketing - Theory and Examples

BMP3006
Practical Digital
Marketing
Assessment 1
The role of digital
marketing and social
media marketing –
theory and examples
Table of Contents
INTRODUCTION ..........................................................................................................................3

MAIN BODY ..................................................................................................................................3
TASK 1............................................................................................................................................3
Explain the meaning of marketing..............................................................................................3
Explain the meaning of marketing mix and identify where the communication mix get fit......4
Explain the meaning of digital marketing...................................................................................4
Explain the meaning of social media marketing.........................................................................5
Explain various importance of digital marketing and social media marketing to a
contemporary business................................................................................................................5
TASK 2............................................................................................................................................6
Explain social media content with the help of an example.........................................................6
Provide an effective campaigns of company and model of digital marketing............................6
Explain why social media content is effective for business. ......................................................8
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
This report examine the concept of marketing and its various tools. Marketing refers to an
activity and a process which helps an organisation in creating, communicating, and exchanging
offers which add values for customers and other parties of business. Marketing is an important
activity for any organisation whether it is small or large. Marking helps an organisation in
understanding needs and wants of customers in a better way and produce product according to
their needs which satisfying their customers most. For success of any organisation it’s important
that they effectively conduct all activities of marketing such as advertisement, selling, delivering
of goods and services to customers and so on. Digital marketing is also known as online
marketing, which helps an organisation to promote its product and services with the help of
internet and online based technology such as smart phones, desktop computer and so on. This
report includes meaning of marketing, digital marketing, social media marketing and marketing
mix. Various importance of digital marketing and social media marketing in contemporary
business are included in this report. Other than this it includes social media content, RACE
model of digital marketing and effective campaigns of campaigns which help them in achieving
higher growth and revenue.
MAIN BODY
TASK 1
Explain the meaning of marketing.
According to Philip Kotler, marketing is the science and art of exploring, creating and
delivering values to target customers for satisfying their needs and make profit. Marketing
informs customer about the vast range and new arrival of products that they might like to buy.
Promotion and marketing gives the reason of why they should choose company's product or
services instead of competitor’s product. Marketing helps the business to capture the attention of
the consumer or the targeted audience. It helps business in providing specific benefits and details
about the product which also helps business in persuading a customer to purchase product
(Aswani and et. al. 2018).