The Role of Digital Marketing and Social Media Marketing - Theory and Examples

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BMP3006
Practical Digital Marketing
Assessment 1
The role of digital marketing and
social media marketing – theory and
examples
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1
Contents
Introduction 2
Part 1 2
Explanation of marketing 2
An explanation of what the marketing mix is and where the
communications mix fits 3
An explanation digital marketing 3
An explanation of social media marketing 4
An explanation of why digital marketing and social media
marketing are important to contemporary businesses5
Part 2 6
Two examples of social media content that really work and
justification of why they work 6
Screen shots of effective campaigns with reference to established
models and standards for digital marketing 6-7
Why social media content is effective? 8
Conclusion 8
References 9

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Introduction
Social media marketing helps in increasing the brand awareness in the economy
through the digital platform big companies can easily communicate with their potential
customers through the helps of this platform and can easily increase its demand in the
marketplace. companies can create there websites on the digital platform so that people
can experience the services of the company effectively in the marketplace. social media
marketing also helps in increasing the market share of the company. With the helps of
social media marketing customers can provide the feedback to the companies related
issues which are facing with the product and services of the company so that company
can enhance the services of the business and maintain the customer loyalty in the
business. In todays world young generation is more edicted with the social media so it
is good platform to promote the services of the business (Yan, 2017). company can
develop and innovate their services as per the demand of the customers so that profit of
the company can be increased in the economy. There are various offers which the
organisation can provide to the customers so that attention of the customers can be get
be attracted towards the business. In this report it will be analyzed that how social
marketing and digital marketing helps in development of the economy.
Part 1
Explanation of marketing
Marketing is the process which helps in increasing demand of the goods and services in
the market so that revenue can be generated. If the business will not enhance it
services in the marketplace then it can affect the growth of the company in the
economy. Marketing helps in adding value to the product and services of the business
so that more profit can be earned by them in the business.
Marketing is basically an activity which the company undertakes for buying and selling
of goods and services in the market. it helps in increasing the profit of the company in
the economy. there are various tools and techniques to promotes the services in the
market so that more people can get aware about the services of the company.
Marketing enhances the brand value in the market so that profit of the business can be
enhanced and the economy.