Digital Marketing: Platforms, Communication Strategy, and Advantages

BMP3006 PRACTICAL
DIGITAL MARKETING

TABLE OF CONTENT
 INTRODUCTION
 MAIN BODY
 Digital marketing
 Digital marketing platforms
 Contribution of digital marketing to communication strategy
 Digital marketing as a part of marketing mix
 Advantages and disadvantages
 Communication factors for the implementation of digital
marketing
 CONCLUSION
 REFERENCE

INTRODUCTION
 Digital marketing is the component of
marketing which uses internet and online
based digital technologies such as
mobile, desktop, computer and mobile to
promote the buying and selling of the
products.
 Sainsbury is the chosen market company
which tend to provide retail option of
wide range of products to its customers.

Digital marketing
 Digital marketing is the organizational
approach in which companies tend to
promote themselves to the wide range of
customers.
 Through the means of internet platforms
like social media page, company website,
application and many other approaches as
well. This is an highly effective approach
which is widely being used due to the fact
that with the rapidly improvement in the
technological advancements.