Practical Digital Marketing

Practical Digital
Marketing

Table of Contents
INTRODUCTION...............................................................................................................1
PART 1...............................................................................................................................1
1. Explanation of marketing............................................................................................1
2. Explaining what is marketing mix along with where communication mix fits.............2
3. Explanation of digital marketing.................................................................................3
4. Explanation of social media marketing......................................................................3
5. Explaining why digital marketing as well as social media marketing are important
for contemporary businesses.........................................................................................3
PART 2...............................................................................................................................4
1. Presenting two examples of social media content that have really work as well as
justification......................................................................................................................4
2. Screenshots of effective campaigns in relevance to established models addition to
standards for digital marketing.......................................................................................5
3. Explanation of why social media content is effective.................................................6
CONCLUSION...................................................................................................................7
REFERENCES..................................................................................................................8

INTRODUCTION
The term marketing is delineated to set of practices which are carried out by
business association for the purpose of promoting their offerings. Likewise, digital
marketing refers to use of internet in order to reach consumers. In other words, it is
publicity of brands and their products to connect with target audience via internet or
other digital communication forms (Chaffey and Smith, 2017).
The portfolio is prepared in two part wherein Part One covers explanation about
marketing, marketing mix, digital marketing, social media marketing and ways in which
social media as well as digital marketing are significant to contemporary businesses. On
other hand, Part two includes presentation of two examples related to social media
content, screenshots of effective campaigns together with effectiveness of social media
content.
PART 1
1. Explanation of marketing
As per Forsey (2021), marketing is defined as an action to promote as well as
sell commodities and services of the business. It is any kind of action which is executed
by staff members to attract audience towards offerings via high quality messaging.
Objective behind marketing is to investigate along with examine prospective and
potential consumers all time, sending surveys, organising focus groups, examining
shopping habits and hence forth. For example, marketing in Chiptole is carried out for
attracting wider range of consumers for achieving growth. With effective marketing,
organisational managers introduces new product line for distinct customer segments so
that all the identified objectives are attained within determined time period.
In accordance to Deepak and Jeyakumar (2019), marketing is said to a
management process that recognises, identifies, forecasts and supplies requirements of
customers in efficient and profitable manner. Within an organisation, concept of
marketing is based on management process that are responsible for meeting essential
needs of consumers promptly. For instance, marketing in Cadbury looks after forces,
factors and building position of venture for optimising benefits.
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