Use Of Digital Marketing In A Specific Communications Strategy

BMP3006 Practical Digital Marketing
• Assessment 2 - Individual Presentation

Use Of Digital Marketing In A Specific
Communications Strategy
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Contents
Definition of digital marketing
Review of digital marketing
Amazon Contribution of communication strategy
Twix Contribution of communication strategy
Promotional aspects of the marketing mix
Ranking of Amazon and Twix
Summary

 Digital marketing is a kind of marketing which uses the process of promoting the
products or services through online based digital technologies.
 It is a process where different online marketing channels are leveraged like all the
social media network, search engines and emails to get connect to the targeted group of
audience.
Definition of Digital marketing