Digital Marketing and Social Media Marketing: Explained and Examples

BMP3006
Practical Digital Marketing
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Table of Contents
INTRODUCTION..........................................................................................................3
Part 1.............................................................................................................................3
Explanation of marketing..........................................................................................3
An explanation of what the marketing mix is and where the communications mix
fits.............................................................................................................................4
An explanation of digital marketing..........................................................................5
An explanation of social media marketing................................................................5
An explanation of why Digital marketing and social media marketing are important
to contemporary businesses....................................................................................6
PART- 2........................................................................................................................7
Presenting example of social media contents that really work with justifications,
screen shots of effective campaigns & established models and standards for
digital marketing.......................................................................................................7
Why social media content is effective....................................................................11
CONCLUSION............................................................................................................11
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INTRODUCTION
Digital marketing refer to process of advertising a product or service through
varied digital platforms or channels. The current assignment will explain concept of
marketing and marketing is as well. It will define where communications mix fits and
what digital advertising is. Furthermore, the study will justify what social media
promotion is and will also define the importance of digital and social media marketing
in regard to contemporary ventures. The report will describe two examples of social
media contents that actually work and justify why. Lastly, the assignment will clarify
establishment of models and standards for overall concept and effectiveness of
social media content.
Part 1
Explanation of marketing
According to Chartered Institute marketing (CIM), marketing is defined as
effective management procedure that is accountable for determining, anticipating
and satisfying target consumers (Krizanova and et.al., 2019). This management
process is responsible to satisfy buyers requirements and needs profitably and
successfully.
Marketing is also defined as set of activities, tactics and processes that help
an company to create, communicate, deliver and exchange offers that have value for
consumers and other stakeholders such as business partners etc. It is one of the
most important and beneficial functions within a brand, as it help to increase the
productivity and profitability of many companies. It encompasses varied activities
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and practices, which in return bring several benefits for a company. Marketing
function help to increase customer base, sale and profits margin of ventures. It
supports to promote a business, good or service from national to international level.
Advertising process help in term of getting potential consumers interest towards
specific item, which they think to purchase from longer period. It assists generating
web traffic, which is quite essential for organizations to generate while operating
business within competitive venture environment.
An explanation of what the marketing mix is and where the communications mix fits
4Ps of marketing mix is one of the most effective strategic models, it helps
marketers to define their advertising options in term of product, price, place and
promotion (Ikechi, Chinenye and Chiyem, 2017). All these elements are quite
beneficial for a company as it contribute to gain the attention of consumers and
retain them for longer period.
Communication mix refer to set of approaches and tools that marketers may
use to communicate with target customers in effective manner. It includes varied
methods such as social media, direct marketing, events, campaigns, product
packaging, websites etc. that help to make direct connection between companies
and their consumers.
Communication mix concept may fits to marketing mix in varied terms. For
example, by using the key components of communication mix model within
marketing mix framework, marketers may drive the attention of consumers at
international level (Rombe, 2021). Social media is one of the best tools, which they
may use in context of products promotion or marketing. Communication mix
comprises various ways that a organization and its marketing department may utilize
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