BMP4005 Information System & Big Data Analysis Exam Paper 2021/22

This exam paper covers theories, techniques and methods relevant to design and development, different systems like DSS, ESS, TPS, MIS and KSM, and the impact of IT on globalization. It also discusses digital infrastructure tools like communication satellite and mobile telecommunication.

BSC (Hons) BUSINESS MANAGEMENT WITH
FOUNDATION
SEMESTER 1, EXAMINATION 2021/22
NFORMATION SYSTEM & BIG DATA ANALYSIS
MODULE NO: BMP4005
Exam Paper Release Date & Time: Saturday 06 August 2022 at 10:00am
Submission Cut-off Date & Time: Monday 08 August 2022 at 10:00am
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ANSWER BOOKLET
All the pages of the answer booklet should be submitted including blank ones.
Please type your answers in the spaces provided.
Insert additional pages where required.
Student Name
ID Number

Table of Contents
Table of Contents.................................................................................................................................2
INTRODUCTION................................................................................................................................3
TASK - 1..............................................................................................................................................3
1. Elaborate theories, techniques and methods relevant to design and development.................3
2. Brief the below mention system along with two examples of each system............................4
3. Explain globalization and effect of IT on globalization..........................................................6
TASK – 2..............................................................................................................................................7
1. Provide example of one digital infrastructure along with its definition, advantages and
disadvantages..............................................................................................................................7
2. Provide second example of digital infrastructure along with its definition, advantages and
disadvantages..............................................................................................................................7
CONCLUSION....................................................................................................................................8
REFERENCES.....................................................................................................................................8
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INTRODUCTION
As in today’s era there are lot of information which is being collected by the organisation
from customers through different sources. This helps them in analysing the needs and wants of
customers and pitching them product as per their requirements. The collected information is
considered as data and the place where it is collected in information system, here the data in being
stored in an organised manner. For preparing this particular report the selected organisation is
Morrisons. It is a private limited company dealing in retail industry. It’s headquarter is in Bradford,
England. It was founded in 1899 by William Morrison having 497 supermarkets stores available
across the England, Bradford and West Yorkshire. This report includes the most important tools and
techniques used by the company in order to design and development. With this the support system
used by the company for its smooth functioning is also being discussed. Impact of globalisation on
IT industry and the most crucial digital infrastructure is being elaborated.
TASK - 1
1. Elaborate theories, techniques and methods relevant to design and development.
In order to grab the attention of lot of customers and for the smooth functioning of the
organisations, now they are involved in using various tools. The tools used by Morrisons to run its
operations smoothly are Ms Office and Canva.
Canva
Canva is a tool though which graphical designs can be made. It was founded in 2013 by Melanie
Perkins, Cameron Adams and Clifford Obrecht (España, Ramautar, Overbeek and Derikx, 2022).
Now days the organisations are involved in designing poster, presentations, documents that they can
publish on different social media handlings. Canva is available in both paid and free version; some
additional features could by availed by the customers if they take subscription. A huge number of
free and eye catchy templates are also available in Canva, this made easy for the customers to select
template of their choice. Morrisons is using Canvas in order to seek the attention of customers by
publishing attractive posters while doing social media marketing. The social media marketing team
of Morrisons are now able to create different and attractive content for the customers which help
them in increasing customer enhancement. This saves a lot of time, efforts and cost of the
Morrisons, this is why they found it as an effective tool of designing.
MS Office
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MS office is an application which is used by the organisations in order to enhance it’s productivity.
There are certain tasks which are being performed by the businesses this enhances the performance
of work (Cowell, 2020). It was developed by Bill Gates in 1988 in Las Vegas. Ms Office consists of
MS word, presentation, outlook and excel. It helps in connecting with the client and evaluating and
analysing the business activity which are operated within the organisations. A lot of cost and time is
being saved by Morrisons with the effective use to Ms Office. All the components of Ms Office are
connected with each and by using it combine the Morrisons is able to perform its functions
effectively and efficiently.
2. Brief the below mention system along with two examples of each system.
 Decision Support System (DSS) – In order to create a strong decision making ability of the
organisations Decision support system is being used by them (Fenu and Malloci, 2020). The
Decision support system collects the data and then analyse it provides the different alternative of
outputs. The organisations can select the best alternative and this helps the businesses in taking
the decisions of the organisations. The Morrisons is able to get the clear idea this alternative
would be best for them as the data is being provided by the software so the chances of manual
mistakes has also being reduced.
Examples
GPS route planning – With help of decision support system the best route among the various
alternatives could be evaluated. The Morrisons is able to select the route which they should prefer
at the time of making transportation, through which their time and cost could be saved and make
proper optimisation of available resources.
ERP dashboards – It is an indicator used by the management in order to evaluate the
performance. When the Morrisons is involved in outsourcing it’s services this tool helps in
evaluating in advance the extra help that they can avail to the outsourcing company in order to
perform smooth functioning.
 Executive Support System (ESS) – Executive support system is supportive software that are
used by higher level of authorities in order to transform the data of the organisations in a quick
and easy accessible data (Kostoski and Apostolova, 2021). The managers of Morrisons are able
to enhance their decision making power with the use of Executive support system. The reports
prepared by the management will be more effective and easy to understand though which a clear
idea will be getting among the organisation.
Examples
Market reports – In order to understand the needs and requirements of the customers it is
essential to understand the condition of market. The ESS helps in helps Morrisons in making
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sales forecast, trend of the market, changing pattern of the customers, buying behaviour of the
customers.
Financial reports – The Morrisons is able to make a clear understand about the budget of the
company. With this the software also helps in making cash flow of the company along with the
income statement. All this helps them in understanding where they should made investment and
where the cost could be cut off in order to increase profit of the company.
 Transaction Processing System (TPS) – The system which collects the data and then divides
the whole task into small task among the different individuals is considered as the Transaction
Processing System (Alaeirad, Ashrafganjouei and Sajadi, 2021). The data is being sorted and
then evaluated, afterwards it is arranged and group among the employees equally. The Morrisons
uses this software in order to equally divide the whole work among the workforce.
Examples
Point of sale terminals – The retail stores uses this tools at the time of making sales of it’s
product or services. In order to make payment through card this tool is used. The Morrisons is
able to generate invoiced and the customers can make a easy and fast payment with the help of
the cards.
Library Loan system – The customers most commonly have the habit of making the credit
purchase. The Morrisons track the recorded of the customers who make credit purchase, this
makes the company helps in acquiring large amount of customers as they are able to purchase the
goods at the point and can make the payment afterwards.
 Management Information System (MIS) – Along with the taking effective decision
Management Information system helps in visualisation of data and make the necessary control
over the activities which are being performed with in organisation (Rashid, Tout and Yakan,
2021). The Morrisons uses this software the management the information of the organisation in
an organised way.
Example
Sales and marketing system – The main aim of using sales and marketing system in Morrisons
is to grab the attention of the customers along with it they aims to convert the current customer
into the repeated customers. The company uses different promotion tools and techniques to seek
customer’s attention.
Inventory control system – The Inventory control system in Morrisons helps in monitoring the
amount of products which are being consumed and who much more inventory will be required
within the organisation in order to meet the requirements of the customers.
 Knowledge Management System (KSM) - The knowledge management system is being used
by the Morrisons in order to enhance the knowledge of the customers of the most frequently
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questions asked by them (Megawaty and Ulfa, 2020). Also the necessary information which is
crucial of the customers is also being availed to them. When the customer is fully aware about the
goods and services offered by the company they will show more engagement towards the
product.
Example
Online community forums – The website where all the customers are free to interact and share
their views, opinions and feedbacks about the product and services is considered as online
community forums. The Morrisons has this website so that they will get the idea what are the plus
and minus point available within the organisation.
Learning Management system – The customers are being provided with the training materials
and lessons, though which their knowledge about the product or services could be enhanced. The
Morrisons is providing it in e- format also, with this the quiz is also being conducted to test the
customer learning.
3. Explain globalization and effect of IT on globalization.
Globalization refers to the process of interacting of businesses at global level. Now days the
organisation is dealing worldwide so this phenomenon is considered as globalization (Zajda and
Majhanovich, 2021). The businesses use to start trading in different countries in order to expand
and enhance customer base through which they are able to enhance its profits. The Morrisons is
dealing in England, Bradford and West Yorkshire. When they will be able to cover the large amount
of places globally then they will be able to generate a huge amount of turnover.
Effects of IT on globalization
The effect of IT on globalization is as follows -
 Cost reduction – When the organisation uses to expand they are able to achieve the level of
economies of scale. A per unit cost of producing an output reduces and this is who the Morrison
is able to reduce the cost of the product offered by them.
 Enhancing productivity – The globalization results in sharing of technologies, with this the
organisations and avail the benefit of modern and latest technology. The use to latest technology
enhances the productivity of the Morrisons and this is how they can generate more amount of
output by spending same amount.
 Update techniques – Certain changes in the tools and techniques takes place globally. With the
use of updated version of tools the Morrison is able to get the competitive advantage.
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TASK – 2
1. Provide example of one digital infrastructure along with its definition, advantages and
disadvantages.
Communication satellite
Communication satellite is as channel of communication though which the satellite sends the
information and the receiver receives on earth (Liu, Xiong and Han, 2022). It is not possible to
watch television or connect over phone call without the help of communication satellite. The wide
range of area could be covered with the help of communication satellite. The power of any country
is also being decided by the amount of satellite they have with them.
Advantages
 The communication satellite is the cheaper form of communication tool to communicate with the
long distance area.
 The services provided by the communication satellite are provided uniformly.
 After sending the satellite for a single time, the benefit could be availed for the longer duration of
timeframe.
 It is easy to maintain the functioning of the satellite from the ground station.
Disadvantages
 The cost incurred at the time of the development and designing of the satellite is very high.
 The risk of successful launch of the satellite is high.
 Due to some uncertain weather, the connection becomes weak and chances of signal lost are high.
 The satellite is to be monitored continuously in order to evaluate it’s performance.
2. Provide second example of digital infrastructure along with its definition, advantages and
disadvantages.
Mobile Telecommunication
Mobile telecommunication is the services thorough which an individual can connect with other
individual over call without the use to landline connecting (Wang, Ou and Chen, 2019). The
wireless communication could be take place with the use of mobile telecommunication.
Advantages
 An individual do not required any wire connection in order to communicate with each other.
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 The wide range of area could be covered and communicated flexibly.
 It is easy to avail the facility of mobile communication.
 The cost required to use the mobile communication is very nominal.
Disadvantages
 The chances of hacking increased due to wireless support.
 One time installation cost of mobile communication is huge.
 The speed of transmission is less in wireless system.
 Jamming could be take place with the use to wireless mobile communication.
CONCLUSION
From the above file it can be concluded that, where the data is collected is considered as
information system. The theories, methods and tools used by the company in order to design and
development are discussed. With this the support system used by the company for its smooth
functioning is also being discussed. Impact of globalisation on IT industry is results in increasing
the productivity and reducing cost. The digital infrastructure tools like mobile communication and
communication satellite is also being discussed.
REFERENCES
Alaeirad, M., Ashrafganjouei, F. and Sajadi, H., 2021. Presenting a Model for Establishing a
Management Information System (MIS) on Conflicts Management Styles of Sport
Education Managers. Sport Sciences Quarterly, 13(41), pp.41-57.
Cowell, J., 2020. Managing a library service through a crisis. Library Management.
España, S., Ramautar, V., Overbeek, S. and Derikx, T., 2022. Model-Driven Production of Data-
Centric Infographics: An Application to the Impact Measurement Domain. In International
Conference on Research Challenges in Information Science (pp. 477-494). Springer,
Cham.
Fenu, G. and Malloci, F.M., 2020. DSS LANDS: A decision support system for agriculture in
Sardinia. HighTech and Innovation Journal, 1(3), pp.129-135.
Kostoski, S. and Apostolova, M., 2021, June. Payatron-Secure electronic transaction processing
system. In 2021 10th Mediterranean Conference on Embedded Computing (MECO) (pp. 1-
4). IEEE.
Liu, W., Xiong, W. and Han, C., 2022. Communication satellite resource scheduling based on
improved whale optimization algorithm. In MATEC Web of Conferences (Vol. 355). EDP
Sciences.
Megawaty, M. and Ulfa, M., 2020. Decision Support System Methods: A Review. Journal of
Information Systems and Informatics, 2(1), pp.192-201.
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Rashid, A.S., Tout, K. and Yakan, A., 2021. The critical human behavior factors and their impact
on knowledge management system–cycles. Business Process Management Journal.
Wang, W.T., Ou, W.M. and Chen, W.Y., 2019. The impact of inertia and user satisfaction on the
continuance intentions to use mobile communication applications: A mobile service quality
perspective. International Journal of Information Management, 44, pp.178-193.
Zajda, J.I. and Majhanovich, S. eds., 2021. Globalisation, cultural identity and nation-building: The
changing paradigms (Vol. 5). Dordrecht: Springer.
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