BMSW5106 (Leadership and Management)

Leadership and
Management

Table of Contents
MAIN BODY.............................................................................................................................................2
TASK 1.......................................................................................................................................................2
Background of the company....................................................................................................................2
TASK 2.......................................................................................................................................................3
SWOT Analysis of the Knowledge Management System........................................................................3
TASK 3.......................................................................................................................................................6
Critical evaluation of Amazon’s Knowledge Management System.........................................................6
TASK 4.......................................................................................................................................................8
Compiling a conclusion and outlining the main areas for development in a knowledge management
system at Amazon, while providing suitable recommendations to it.......................................................8
CONCLUSION..........................................................................................................................................9
REFERENCES........................................................................................................................................10
Books and journals:...............................................................................................................................10

INTRODUCTION
Knowledge management refers to a management in which process of producing, using,
sharing and managing the information and knowledge of business. It can be understood as a
multidisciplinary approach in order to accomplish the objectives of an organization by making
the optimum use of knowledge. Knowledge management is imperative to any organization as it
helps to boost the competencies of decision making ability in a business organization. It also
helps in ensuring the employees have access to the overall proficiency apprehended within the
organization and it makes them to work smartly and quickly, and informed decisions which will
increase the productivity of an organization. Data and information is different from each other
where data stands for individual facts that have some specific understanding whereas information
can be understood as a group of collected data that carries logical understanding. It is totally
depend on the data (Calvo, N., Fernández-López, S. and Rodeiro-Pazos, D., 2019). KM was
introduced by Peter Drucker in the 1990. Organizations how to managed KM because it deals
with tacit knowledge and explicit knowledge and comprises with dynamic attribute, maturity
attribute as well as self attributes. It is important for an organization as it includes employees and
cultural standards which stimuluses the behavior for successful knowledge creation, application
and dissemination, along with this if they are very determined, action oriented and concrete it
may provide various kinds of benefits to the employees as well as organization.
MAIN BODY
TASK 1
Background of the company
Amazon is an American technological company which is multinational in nature, in
which this business centers on digital streaming, e-commerce, artificial intelligence as well as
cloud computing. It is reputed as one of the known company which gives strong competition to
Microsoft, Google, Facebook, and Apple in the information technology industry. The company
was introduced by Jeff Bezos in the year 1994. The company has its headquarters in in Seattle
Washington US. Amazon is the world's largest internet based company which retails everything
from books to groceries to the shipping containers. This company is very ambitious about its
future and already has become one stop shop. Amazon is recognized as it delivers online retail
shopping services to their customers which includes primarily enterprises, sellers, customers and
content creators. This company also involves services like marketing as well as promotional
services which includes co-branded credit card agreements or online advertising. Earlier it
started its business from selling books but later it expands to sell video games, electronics,
furniture, jewelry, software, food, apparels and many more. The company focuses on their
services to the customers through its websites which focuses on price, selection and convenience
(Chen, X. and Wei, S., 2020). It design its companies websites which make sure that it can be
sold to the various companies as well as by third party involving dozens of product varieties. It
has become the biggest brand valuation throughout the world. This is also proposing on the
distribution of streaming music, video and audiobooks and downloads through its audible
subsidiaries, Amazon music, Amazon prime video, Twitch. It also facility to deliver consumer

electronics which includes fire TV, Kindle e-reader, echo devices, fire tablets. The two principle
segments are operated by the company which is North America and International. The North
America segment comprises with retail sales of subscriptions and customer product through
North America focused websites such as www.amazon.ca and www.amazon.com (Clegg, B.,
Balthu, K. and Morris, G., 2020). International segment involves retail sales of subscription and
customer products through internationally based locations which is basically includes trade of
export from such locations from sites to customers. The founder of the company wants to
introduce his company name which starts with A. Amazon logotype has characterized with a
curved arrow which leads from “a to z” which shows that this company bring the product from a
to z category with the shape of arrow which looks like a smile. The presence of the company is
multinational with various offices and facilities throughout the world. The main office of the
company is based in Seattle which has over 8,00,000 employees in the US. It has been studied
that the company has more than 110 active centers of fulfillment in the country of US and more
than 185 centers around the world. Amazon has a simple approach which involves the following
geographic sectors in its operations and major focuses; North America, Europe and Far East.
Although the company is running its operations in more than 180 countries around the globe,
these three geographic sectors includes them all. Amazon believes in diverse workforce who
have different backgrounds which helps to build an inclusive as well as supportive organization.
They hired employees who have sense of value, belonging and opportunity. The company also
believe that when workforce is diverse they are more likely to retain and attract the diverse
talent. They are involving number of women in the tech roles which helps to leave the company
including their delivery experience. It has been studied that employees working in Amazon are
the most satisfied because they are more concerned about them. The organizational structure of
the company also integrates geographical divisions and which is relatable to its business
objectives. Such as amazon.com, the company uses such divisions in order to make relaxed to
succeed the business of e-Commerce based on the workings of the challenges including logistics
as well as their regulatory framework. The organizational culture of the Amazon is based on the
hierarchical approach with geographical divisions and global function based group. It includes
top to down control throughout the operations in world which make them to enhance its market
share and maintain its competitive status.
TASK 2
SWOT Analysis of the Knowledge Management System.
Knowledge management system can be defined as a system in which focuses on storing
and retrieving the knowledge in order to improve the meaning, collaboration and alignment of
process. Knowledge management system can be exists in teams, groups or company but it can be
used as a base of the knowledge of the company's customer or user. Knowledge management
system also helps in building a knowledge base in order to enhance the experience of customer
and assist them by providing varieties of goods and services. Overall it is used to assist the
customers with utilizing the knowledge in order to achieve the objectives of company. In context
to Amazon, when knowledge management system is used by an organization it makes them to
access, update and share the business knowledge which results in profitability and productivity.
When an organization has a competencies to access the accurate knowledge at a specific time