Promotional Mix and Activity of BMW Group
VerifiedAdded on 2022/12/22
|13
|3707
|81
AI Summary
This document explores the promotional mix and activities of BMW Group. It provides an overview of their marketing strategies, including advertising, public relations, sales promotion, direct marketing, and more. The document also discusses the AIDA model of promotion mix and its application to BMW.
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.