Analysis of BMW's Promotion Strategies in the Automotive Market

This report examines the promotion strategies employed by BMW, a leading luxury automotive company. It delves into various marketing techniques such as digital marketing, social media campaigns, and sponsorships, highlighting their role in enhancing brand awareness and maintaining a strong market position. The report also discusses how BMW leverages promotional activities, including racing events and product launches, to target different consumer segments. Furthermore, the report outlines the significance of adapting marketing strategies to suit new generations of customers and maintaining competitive advantage within the automotive sector. The report also provides references to books and journals that support the analysis of BMW's marketing efforts and provides a comprehensive overview of BMW's promotional strategies.

Promotion
in BMW

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
This poster is based on “promotion” element of the marketing mix in consideration with
BMW. This is a globally renowned automotive organisations engaged in production of luxury
cars and other vehicles.
MAIN BODY
BMW is one of the top most luxury automotive companies of all the world. The
organisation has been a strong advertiser of its products and is thus highly recommended among
the consumers (Hall and Rathbone, 2016). Although BMW has extensive goodwill in global
market owing to which customers trust the brand, yet there are some marketing strategies which
are leveraged by the firm to maintain its position at market place. The promotional strategies
such as digital marketing, social media marketing, ads on newspaper as well as on TV can create
continuous brand awareness.
BMW is having sponsorship of many racing events all over the world. Even the entity
owns some other companies which are functioning within automotive sector, such as Alfa
Romeo, Dodge etc. They leverage effective promotional strategies while promoting the brand in
different sports events as well as racing events (Hackley and Hackley, 2017). BMW in its
starting days launched sedan model as well as hechpack model for their marketing promotion. It
has also made strategies in which they moderate their quality, price and structure for new
generations like nowadays they have launched their new models of Bikes as well 7th, 8th series
in market to target youths as well business persons or industrialists (Wee, 2016).
CONCLUSION
As per the information presented in poster, it can be said that promotion is a crucial
aspect of marketing mix for each and every corporation. Further, BMW leverages promotional
strategies such as print marketing, social media, sponsorships, digital marketing and many more,
to gain top position in market place.

REFERENCES
Books and Journals
Hall, M. and Rathbone, A., 2016. BMW Group Case Study: Help a Workforce to Age.
In Challenges of Active Ageing (pp. 257-262). Palgrave Macmillan, London.
Hackley, C. and Hackley, R.A., 2017. Advertising and promotion. Sage.
Wee, C., 2016. Perform, Experience, Re-Live: BMW Tate Live.