Topic A: Introduction: Phoenix Logistics

Trimester Term 2 2017
Unit Code BN315
Unit Title Enterprise Architecture
Assignment 1
Enterprise Architecture Concepts

Table of Contents
CONTEXT A: TOPIC A1..................................................................................................................................3
Introduction:...............................................................................................................................................3
Concept of EA:.............................................................................................................................................3
Similarities of City Planning with EA............................................................................................................3
Benefits of EA..............................................................................................................................................3
Challenges of EA..........................................................................................................................................3
Implementation of EA in Phoenix Logistics..................................................................................................4
CONTEXT B: JOB INTERVIEW: TOPIC B1.......................................................................................................6
References...................................................................................................................................................8
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CONTEXT A: TOPIC A1
Introduction:
Phoenix Logistics is the global freight forwarding company which operates their business based on their
head office in Melbourne. They also have branches in several countries of the world. In this recent time,
the organisation wants to implement the process of Enterprise Architecture (EA) to improve the
effectiveness of their operation. Being the member of the consulting team, it is important to provide
some basic concepts about EA. Therefore, the report will provide information about the concept of EA
along with benefits and challenges of the same.
The concept of EA:
EA is the concept that provides a conceptual blueprint to define the effective operations and structure
of the organisation [1]. The vital role of EA is to determine the organisational process, which will be
effective to meet present and future goal of the firm more effectively than the present time.
Similarities of City Planning with EA
City planning is the concept the focuses to make a planned city based on its economy, environment, and
culture of the place. City planners also give importance on existing use of different aspects of the city.
Similarly, EA also evaluates existing operational activities before making changes about the same [2].
City planning system anticipates all the critical issues that can arise while making changes within the city
they also provide effective solution to those issues.
Benefits of EA
EA makes proper sequence among all the processes of the firm to improve the process by improving the
workflow of the firm. This process also makes positive relations among suppliers and business firms,
which are strategic stakeholders of the business. In this way, it makes strategic differentiation within the
firm [2].
Challenges of EA
Apart from aforementioned benefits of EA, there are some challenges with the same. Some organisation
wants to implement EA without setting any purpose, which leads the problem about effectiveness
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