Role of HR, Marketing and Finance in Body Shop Company

INTRODUCTION TO
BUSINESS STUDIES

Table of Contents
INTRODUCTION.........................................................................................................................3
MAIN BODY..................................................................................................................................3
1.Describe the role of HR, Marketing and finance functions within organizations..................................3
2.Develop an understanding of collaborative working practices..............................................................4
3.Demonstrating knowledge of the role of financial management and reporting within the organization5
CONCLUSION..............................................................................................................................6
REFERENCES..............................................................................................................................7

INTRODUCTION
Business studies are being generally regarded as the principles which helps in
strengthening the leadership sills, management skills in the workplace. The BODY SHOP
company is the international business concerning the successful retailer in the skin care,
cosmetics designing mainly for the personal care products. The company is always known for
selling and creating the natural products. This report will specify details of the body shop by
describing the role of the HR, marketing and finance function related to the organization mainly
the marketing mix for promotion. Also understanding various collaborative working practices of
the company. Lastly demonstrating on the role of financial management and reporting within the
organization.
MAIN BODY
1.Describe the role of HR, Marketing and finance functions within organizations
The role of human resource is mainly concerning on the with the maximizing the
productivity of the company. The HR of the company will mainly perform various
responsibilities relating to providing benefits, recruiting employees, also firing the unsuitable
employees which are not productive for performing the job. The HR will staff the employees for
the body shop company, also provides compensation to them for performing their assigned job,
and furthermore the HR manager will also build better relations with the personnel’s as for
engaging them for working better towards the company. The human resource manager mainly
emphasizes for the contributing the cognitive approach for the body shop company. as recruiting
the most talented employees for working in the company which helps in targeting on the
thoughts and ideas for supporting the products of company (Yawalkar, 2019). The HR manager
of body shop will support in managing the talented personnel’s and develops the leadership
which helps in improving the employees and customer’s engagement resulting in fruitful
conditions for the company.
The role of the marketer in the company mainly emphasizes various strategies which
helps in generating the sales of the company’s products. Body shop company is using
segmentation strategy which mainly targets the demographics segmentation (Huang, 2020). The
market is being segmented according with different occupation, working adults and the
housewife’s. concerning the pricing of the products the middle high income people with age
group will buys the products. The company is mainly targeting women market with different