Ethics in Boeing Business: Issues and Recommendations

This report discusses the ethical issues faced by Boeing business, including software problems and lack of safety measures. It provides recommendations for improving the situation and regaining customer trust.

BOEING BUSINESS

Executive summary
Ethics refers to the values and norms which is to be carried by the person during
attaining any task or interacting with any employees at work place. In this report, the study is
based on the Boeing business in which the issues is raised relating to facing severer software
issues which not managed by the employees in better manner. In the field of aviation
industry, lot of competitors are examined into the market which providing better services
with low pricing facility to the customers. In respect of analyzing the current situation which
the Boeing business is facing is relating to not taking care of the aircraft instead of getting lot
of complainant from the customers. By viewing the condition of the Boeing business,
following factors are to be recommended such as appointing expertise or taking timely
feedback from the customer or quality check of the aircrafts before using it. At last
conclusion is to be provided in respect of working under the set norms which is imposed by
government and also various other safety issues are to be taken instead of focusing more on
earning profits.

Contents
Executive summary...............................................................................................................................2
INTRODUCTION.................................................................................................................................4
ANALYSIS...........................................................................................................................................4
CONCLUSION.....................................................................................................................................6
RECOMMENDATION.........................................................................................................................7
REFERENCES......................................................................................................................................8

INTRODUCTION
Ethics refers to the discipline which is carried by the employees if they are engaging
their interest at work place and also had to provide accurate services to retain the interest of
customer towards the business. Ethics is related to the values and norms which is maintained
by the person during attaining any task (Hassan, Shiu and Shaw, 2016). Thus, ethics reflects
the standards and belief which carries to be good and bad depends upon the stability and
integrity of the business to sustain in market for longer way. In this report, the case study is
based upon the Boeing business in which the matters is discussed relating to facing severer
software issues which results in having aircraft crashes. In this case, business is facing trust
issues from the people regarding having continuous technical problems and also the major
tagline which is imposed on business is relating to focusing more on profits instead on
managing the safety of the people.
In the aviation industry, lot of competitors are entered into the market regarding
providing better services with low pricing. Thus, it is necessary to maintain the reputation and
goodwill of the business so that they can attract the customer interest towards the business for
longer time period. It is necessary to maintain reputation so that customer can avail the
services in larger way and also promote the business through getting innovative benefits and
offer by marketing the services of the Boeing business (Buchanan, 2019). By examining this
study, the main aim which is identified from this report is that through the software issues,
company is losing its customer and also not focusing on retaining their interest for longer
way. The main aim of presenting this report, is to identifying the techniques or strategies
which is used by the Boeing business to regain the interest of customer through providing the
effective services.
ANALYSIS
The aim of this report is to identify that the Boeing business is working in ethical way
or if they are working under unethical way, they carry the chances to operate the business
into different countries.
Unethical behavior
By examining the unethical behavior which is undertaken by Boring business is
relating to firstly telling lies to the customer regarding not accepting the failure of the
software which is undertaken in aircraft. By reflecting this point, they not carry the liability to
operate the business into different countries as they are not presenting the truth to the
customer regarding the actual working condition attaining in aircraft (Wilson, 2018). The
another ethical behavior which is adapted by the Boeing business is relating to verbally
harassing employees by blaming the mistakes of the pilots in respect of not interpreting the
software in right directions (23 ethical and unethical behavior examples at work place,
2020). As most of the passengers feel that it is the pilot mistake regarding not taking care of
the speed and also speeding up the aircraft at the initial stage which results in occurring
crashes.
The unethical behaviors which lies at work place is relating to not communicating
properly regarding the defects which is undertaken in the business. As the issues which is
find in the aircraft is relating to the nose drive or speedy take off or component of the wing

which was found to be susceptible fractures. This is also one of the major reason in respect of
not managing the business in right manner. The issues also identified in respect of not
disclosing the accurate information to the Federal aviation administration. Thus, resulting in
facing issues regarding banning the business and also not giving those rights to expand the
business into different countries (Crane and et.al., 2019).
The unethical issues which is examined in the Boeing business is relating to not
working under the government norms which is imposed by the government regarding setting
the particular targets. As standards are set in respect of speeding up of aircraft or before using
any places, firstly check the aircraft internally and externally and then give permission to use
such planes (Lee and et.al., 2017). By examining this matters, Boeing business not follow the
government norms in strict manner and thus, results in facing banning issues by the Federal
aviation administration.
Ethical standards:
It is also stated that there are various norms which the company follow in respect of
carrying the business and reaching to their ethical standards such as:
Obeying the company rules and regulation: In respect of starting any business, it is necessary
that they must agree with all the norms and condition which is imposed by the government.
Thus, to work in ethically way, it is necessary for the business to work under the set norms
which is imposed by the government regarding working under the right direction. The rules
are to be imposed in respect of working under the companies act or maintaining health and
safety at work place or using the quality products or services (De Mooij, 2019). Thus, in such
aspects after viewing the condition of the business, they work under the set norms by taking
care of the government policies which is imposed upon the company regarding managing its
employees and customer in better manner.
Communicate effectively: In relation to maintain ethics at work place, it is necessary that
communication must be done in right manner so that accurate details and company expansion
polices are to be communicate to employee. In case of Boeing business, the communication
must be undertaken between the various department such as technical, finance, marketing and
HR department to coordinate each and every information in right manner (Shoemaker, 2018).
Employees are the part of the business, thus it is necessary that they must be comfortable in
the business and also they must be aware of the company working style and policies. In such
aspects, the main role is performed by the manager and leaders or the HR department who are
recruiting and training the employees to work under the pressure in the aviation field. Thus,
in respect of identifying nay defects in the aircraft, it is necessary to communicate very
clearly and also resolve the defects which is raised before using the aircrafts (Lindebaum,
Geddes and Gabriel, 2017).
Developing Professional relationships: It is necessary at work place that employee’s interest
must be retained, so that they enhances the productivity through providing the quality
services to the customers. The services can be references to the customer care or working as a
team or bringing innovative ideas in company software. Thus, in such manner the
relationship which the company had to maintain in ethical way is to maintain professional
relationship and also treating every employees in equal manner (French and Gordon, 2019).
As company had to work under the equality by working under the rules and regulation
mentioned under the Equality act, 2010. Team work is also useful in respect of resolving any

issues as if the Boeing business is facing issues regarding innovating the design of software
(Shaw, McMaster and Newholm, 2016). Thus, in such manner if the productivity is increased
if the employees are working as team and achieving targets within the stipulated time period.
Organization facing damages:
By this aspects, the reputation of the Boeing business is affected through not working
ethically and also not following the government instruction which is guided to them
regarding managing the interest in better way. The business image is damages due to not
appointing the expertise to verify or resolve the technical issues which they are facing in
respect of designing the new software (Armitage and Christian, 2017). By examining lot of
complaint from the customer regarding not recruiting the trained employees who drive the
aircraft in right way. As the issues in this perspective is raised in relation to hearing loud
noise during the take-off of aircraft and after few minutes the plane crashes. Through this
manner, the organization losses the trust of the customer by not working on the feedback
given by them to the Boeing business. Due to facing tough competition in market, it is
necessary that customer interest are retained in business and this can only be happened by
regaining the trust and working on their feedback (Michie and et.al., 2018). Customer are
happy if the company resolve their issues or communicate with them for the future changes.
The another issues which the Boeing business may face is relating to employees
turnover as if the company not plan the strategies to retain the customer interest for longer
way, they not manage to retain the employees interest for longer time period. As company
not manage to pay the salaries to the employees or cut off its crucial employees at work
place, it results in bringing fear at work premises (Abraham and Sheeran, 2017). This is also
one of the major reason which results in affecting the company productivity through not
bringing innovative ideas at work place as employees is facing job security in the business.
The reputation of the Boeing business is also damaged in respect of not buying the
quality products from the suppliers which is imposed in producing the quality and useful
products. The aircraft which is related to Boeing business had several manufacturing issues
such as excessive noise issues or factures of the wings (Barsky, 2019). The impact is raised in
respect of not allowing the aircraft to sustain in air for longer time period. Thus, to recover
from such damages, before using any aircraft, the trail is to be undertaken by the experts. So
that, they personally examine the defects and also resolve it within the set time limit. Through
this manner, the issues relating to maintaining the reputation can be resolve in right way.
CONCLUSION
From the above study, the report concludes the matter relating to identifying the
impact of less communication at work place. As the issues which the Boeing business is
facing is relating to not upgrading their software which resulting in not setting the right path
for the pilots. But the Boeing business carry the business in unethical way in respect of not
following the government norms in better manner. It is also discussed that following ethical
standards are examined which helps the company in building the strong base for the customer
and employees to regain their reputation and goodwill in better way. It is also stated that
following factors are interpreted which results in affecting the reputation of the business such
as factors relating to lack of coordination between the department or also not motivating the
employees to resolve the software issues which the company are facing. Thus, through this

aspects, it is also discussed that various factors are to be recommended in respect of
improving the condition of Boeing business.
RECOMMENDATION
By viewing the condition of the Boeing business, following points are to be recommended to
the business such as in case of:
 Appointing expertise person to design the software. As employees of the company are
recommending the same changes or making minute changes to resolve the previous
issues. But by reviewing the condition of the Boeing business, they needed the
expertise person who can bring innovative ideas and design to implement the software
in unique way (Neff, 2017). Thus, through recruiting the expertise person at work
place resulting in enhancing the reputation of the business at larger way. It also refers
to working under the ethical standards in relation to not cutting any employees salary
or terminate any person, instead of appointing the experienced person to handle the
task in right manner.
 Before accepting any products from the supplier, it is necessary to check the products
quality by sending it to quality check centers. Through this manner, they can use the
aircraft after reducing all the errors which is faced by company during the trail of the
aircraft. It carries to be one of the ethical standards which is carried by the
organization before any products from the suppliers.
 In relation to sustain the interest of the customer for longer time period, it is necessary
to take feedback from the customer, once they avail the services. After taking
feedback from the customer, it helps company to plan the changes in right manner and
also adapt the customer reviews in the business. Through this manner, the customer
interest are regained and also enhances the company reputation in larger way.

REFERENCES
Books and Journals
Abraham, C. and Sheeran, P., 2017. Implications of goal theories for the theories of reasoned
action and planned behavior. In Planned Behavior. (pp. 101-122). Routledge.
Armitage, C. J. and Christian, J., 2017. From attitudes to behavior: Basic and applied
research on the theory of planned behavior. In Planned Behavior. (pp. 1-12).
Routledge.
Barsky, A. E., 2019. Ethics and values in social work: An integrated approach for a
comprehensive curriculum. Oxford University Press.
Buchanan, D. A., 2019. Organizational behaviour. Pearson UK.
Crane, A and et.al., 2019. Business ethics: Managing corporate citizenship and sustainability
in the age of globalization. Oxford University Press, USA.
De Mooij, M., 2019. Consumer behavior and culture: Consequences for global marketing
and advertising. SAGE Publications Limited.
French, J. and Gordon, R., 2019. Strategic Social Marketing: For Behaviour and Social
Change. SAGE Publications Limited.
Hassan, L. M., Shiu, E. and Shaw, D., 2016. Who says there is an intention–behaviour gap?
Assessing the empirical evidence of an intention–behaviour gap in ethical
consumption. Journal of Business Ethics. 136(2). pp.219-236.
Lee, D. and et.al., 2017. Ethical leadership and employee moral voice: The mediating role of
moral efficacy and the moderating role of leader–follower value congruence. Journal
of Business Ethics. 141(1). pp.47-57.
Lindebaum, D., Geddes, D. and Gabriel, Y., 2017. Moral emotions and ethics in
organisations: Introduction to the special issue. Journal of Business Ethics. 141(4).
pp.645-656.
Michie, S and et.al., 2018. From theory-inspired to theory-based interventions: A protocol for
developing and testing a methodology for linking behaviour change techniques to
theoretical mechanisms of action. Annals of Behavioral Medicine. 52(6). pp.501-512.
Neff, W., 2017. Work and human behavior. Routledge.
Shaw, D., McMaster, R. and Newholm, T., 2016. Care and commitment in ethical
consumption: An exploration of the ‘attitude–behaviour gap’. Journal of Business
Ethics. 136(2). pp.251-265.
Shoemaker, D. J., 2018. Theories of delinquency: An examination of explanations of
delinquent behavior. Oxford University Press.
Wilson, F. M., 2018. Organizational behaviour and work: a critical introduction. Oxford
university press.
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