Boeing Case Study Analysis Report

Boeing Case Study Analysis Report 1
BOEING CASE STUDY ANALYSIS REPORT
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October 24, 2018

Boeing Case Study Analysis Report 2
Table of Contents
I. Introduction..............................................................................................................................3
II. Goals & Objectives...............................................................................................................3
III. Boeing’s Strategic Analysis: Internal...................................................................................4
Value Chain Analysis..................................................................................................................4
Financial Analysis.......................................................................................................................5
IV. Boeing’s Strategic Analysis: External..................................................................................5
PESTEL Analysis........................................................................................................................5
Porter’s Five Analysis..................................................................................................................7
V. Summary...............................................................................................................................9
SWOT Analysis...........................................................................................................................9
VI. Fundamental Strategic Concerns........................................................................................10
VII. Strategic Plan for Future Growth........................................................................................11
VIII. Formulation of the Strategy............................................................................................11
IX. Evaluation of the Strategy..................................................................................................12
Transformation in Boeing’s Organisation (The People’s Perception)......................................12
Transformation in Management (Processes’ Perception)..........................................................13
X. Conclusion..........................................................................................................................13
XI. References...........................................................................................................................14
XII. Appendices.........................................................................................................................17

Boeing Case Study Analysis Report 3
I. Introduction
The Boeing Company was established in 1916 in Washington. As one of the world’s leading and
largest manufacturer of military and commercial aircrafts, the company has strategically been
involved in the acquisition of global firms and formulation of strategic associations with
fundamental aerospace pioneers over the past decades. Currently, the company has 22,000
distributors, 170,000 innovative, diverse and skilled workforces in aerospace engineering
working in 70 countries (Armanios, 2006). The main purpose of this case study is to identify and
evaluate strategies adopted by the Boeing Company to pursue an international growth
opportunity related to emerging economies. The paper provides a critical assessment of both
internal and external environments of the Boeing business to identify the extent of strategic
fitness in the market. In the end, the paper evaluates the growth strategy recommendable for
Boeing to manage its supply chains in the international market.
II. Goals & Objectives
The major purpose of Boeing’s leadership is to envision of execution of current and future
strategic goals and objectives of the company (D'Intino et al., 2008). The fundamental aim
targets at addressing the mission and vision of the company, which draws its workforce to work
as an international firm that leads the aerospace industry. Characteristically, the goal of the
company is future-oriented which focusses on become a global leader in terms of profitability,
premium quality delivery and growth. In the commercial segment of the airplane sector, Boeing
considers to develop, produce and market its commercial aircrafts and delivering customer
support for consumers globally.

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III. Boeing’s Strategic Analysis: Internal
While McDonnell was popular in the manufacturing of commercial airplanes, the Boeing
Company strategized in the production and exportation viable jetliners. The merger between the
two firms, in 1997, enhances a leadership heritage of seventy years in commercial aviation
industry. The company’s most regarded products are the 777,767,747 and the 737 airplanes and
commercial jets (Armanios, 2006). The strategic analysis of Boeing is further enumerated under
the frameworks below:
Value Chain Analysis
According to Castillo and Salem (2012), the analysis on the value chain of a company illustrated
from both the primary and secondary business activities leading to its competitive advantage.
Moreover, the value chain is utilized to define the strategic resources that a firm consumes. For
Boeing to facilitate and create value to its consumers, the manufacturing team should strategize
on producing and setting valuable activities to achieve customer satisfaction (Eacott, 2011). The
company’s capital business is designed to deliver facilities to clients to fund business aircrafts.
Under the advanced performance and aviation program, the company is also able to create a
value chain by availing full-time customer support to local and global customers. The main
obligation of this program is to enhance novel technical assistance to customers and aiding in the
delivering of spare equipment and part whenever required (Wehinger, 2012).
The Alteon training on aviation system is also another form of value chain that Boeing Company
provides its consumers. This system allows potential clients to receive computerized trainings
that refer to all products’ characteristics. In addition to this system, the Company has a portal
named ‘The MyBoeingFleet’ that includes fundamental information about the facility. Data
include on this site enable distance customers to sustain fleets without the necessity of contacting