BofA Mobile Banking Case.

Added on - 20 Sep 2019

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BofA MobileBanking Case
Executive SummaryThe current paper is concerned with understanding the current situation of the bank of Americaand suggest certain strategies that can help it in the mobile banking strategy. The paper suggestedfew strategies such as improving the perception regarding the mobile banking, increasing thedistribution of services through the mobile banking, and others. The tactical plan for increasingcustomer perception has been suggested. It has been suggested that the use of social media canbe adopted to reach the customers and improve their level of perception regarding the mobilesecurity and the services. Moreover, the bank can advertise in radio, television, and magazinesregarding the mobile banking to increase the adoption rate.
Table of ContentsExecutive Summary.........................................................................................................................1Introduction......................................................................................................................................3Current Assessment.........................................................................................................................3Key Issues....................................................................................................................................3PEST Analysis.............................................................................................................................4Porter’s Five Forces Analysis......................................................................................................4SWOT Analysis...........................................................................................................................5Competition.................................................................................................................................6Consumer Expectation.................................................................................................................6Strategic Options.............................................................................................................................6Tactical plans...................................................................................................................................7References........................................................................................................................................7
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