Marketing and Branding Strategies of Boohoo

Boohoo

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Marketing strategy of Boohoo.....................................................................................................3
Recommendation.........................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Marketing strategy are plans which are employed by the company to more effectively
market its products and services so that company can achieve its objectives more effectively.
This is also known as game plan of the business to reach to prospective customers and attract
them to buy products and services of the company. This study will discuss marketing strategies
and branding strategies of Boohoo. Boohoo is an online fashion based retailer. The company was
founded in 2006 by Mahmud Kamani and Carol Kane and it own brand fashion retailer. The
company is headquartered at Manchester, UK and area served by the company is UK.
MAIN BODY
Marketing strategy of Boohoo
Boohoo has grown rapidly and marketing strategy of Boohoo is very strong and effective.
There are various marketing strategies and in relation with Boohoo its marketing in every aspects
has been very effective. To assess Boohoo and its marketing strategy marketing mix of Boohoo
needs to be analysed. This is as follows-
Product- Products of the Boohoo are fast fashion clothing. The products are developed to cater
the needs to people and audience of age group of 16-30 (Hendriksz, 2017). This age group is
most active in fashion shopping and active in having different type of clothing and rapidly
changing trends. Boohoo develops its products considering the needs of this age group. Boohoo
is a online fashion brand and online shopper are also mainly people of this age group and
Boohoo focus on providing maximum number of option and keep the cycle moving as the trends
change. Boohoo provides its own fashion brand to cater the needs of young age people willing to
own all type of fashion wear.
Price - Boohoo focused on key seasonal trends at low price and this is its major strategy that
attracted customers to buy products at cheap rate. Boohoo prices are low and focus on millennial
mindset that I want it now and rising expectation of consumers Boohoo increased its products at
low rate. Business model of Boohoo make it possible to deliver rapid and continuous cycle of
products which its consumers are looking forward to attain (Saad, 2019). Simply Boohoo offers