Report on Business Performance of Boohoo Group

REPORT ON
BUSINESS
PERFORMANCE

Executive Summary
This report is based on the online retailer which and includes financial performance and analysis
of financial accounts of the company. Organisation's financial accounts shows a strong financial
position of the firm in the market. The foremost strength of the is its wide range of products. The
opportunity for the company is that it is dependent on the latest technology and works on its
research and development team. The recommendation for Boohoo group is to use sustainable
CSR policies and invest more in the manufacturing latest trending products to attract more
number of customers.

Contents
Executive Summary.........................................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
1. Explain the current business model and explain competitive advantages and disadvantages
of the company and its competitors.............................................................................................4
2. Critically asses the financial position of the business and financial ratios..............................6
3. Give suggestions to the company based on the analysis and financial performance of the
business........................................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
It is being identified that it is very important for the organisation to manage and
control the business performance. The business performance can be analysed by the
use of financial statement and other financial strategies. It is very essential for the
manager to have control over the finances of the enterprise in order to achieve the
objectives and goals. The business performance depends on the various external
factors which need to be managed by the management and the owner of the company.
The business model of the company can impact in achieving the goals and objectives.
of the company (Arora and Singh, 2020). The business performance of the company can
help them to be successful in market. This report will include various topics such as
financial rations, financial performance, business model, competitive advantage at last
analysing the business performance through these calculations.
MAIN BODY
1. Explain the current business model and explain competitive advantages and disadvantages of
the company and its competitors.
Business Canvas model
Key Partners:
Associated with
providers on local
and nationwide
level.
Involves in joint
undertakings and
companies.
Raw material
contractor.
Key Activities:
Purchasing and
trade of goods.
Emerging
effective delivery
channels.
Examining
consumers’
actions and
demand and
source assembly
in marketplace.
Value Proposition:
Safe online and
offline shopping
experiences.
Home deliveries
and flexible
deliveries.
24*7 ordering and
delivery service for
the first 6 months
and if achieve the
targeted number of
sales units than the
Customer
Relations:
Long term
relationships.
Evolving Loyal
consumer base.
Fascinating new
customers and
charge them
satisfied by
directing over
their requirements
and agreement to
Customer
Segments:
Little and
medium section
of civilisation.