Leadership and Business Environment: SWOT and PESTLE Analysis of Boohoo

LEADERSHIP AND
BUSINESS ENVIRONMENT

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
1. Performing the SWOT and PESTLE analysis of Boohoo: .....................................................3
2. Evaluating the changes in pestle factors and analysing its impacts on the opportunities and
threats, also addressing the strengths in negotiating the threats, weakness, and opportunities.. .5
3. Recommending the suitable leadership style from Daniel Goleman's which helps in
achieving the business objectives, justifying with the appropriate literature and examples. .....7
4. Corporate social responsibility of the company.......................................................................8
PART2.............................................................................................................................................9
Reflection Report.........................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
The global business environment is the environment of the different countries, consisting
of many factors of the organization influencing the decision-making on the use of the resource
and using the capabilities. Boohoo the British online retailer founded in 2006, which is growing
rapidly and the company is acquired with the brands and the online presence. The company
utilize the social media as their marketing strategy and encourage the manger in assisting the
team by contributing the messages.
This report will give the derails about the company SWOT and PESTLE analysis, also
evaluating the change in the pestle factors has influence the opportunities and the threat of the
business, also addressing the strengths and weakness affecting the business opportunities, also
recommending the suitable leadership style from Daniel dolmans which helps in meeting the
objectives of the business objectives, also commenting on the CSR and lastly the reflection
report.
MAIN BODY
1. Performing the SWOT and PESTLE analysis of Boohoo:
Pestle analysis is the tool which explains the environment of a company in which the
micro factors stand for political, economic, technological, legal and environmental factors.
These factors help in establishing the external factors which impacts the decision-making inside
the organization. PESTLE analysis of boohoo the company operates as the online fashion retailer
offering the various apparels.
Political factor
The political factors play the significant role in determining the long term profitability
for operating in the market within more than dozens of the retailers. The company is affected by
various political factors before entering and investing in the particular market incudes, The legal
framework required for contracting, trade regulations and tariffs related to the customer services,
taxation rates, level of corruption, political stability, product labelling, trading practices (Alves,
Ribeiro and Saravanan, 2020). The company was mainly affected by the sales that was

continuously rising the online fast fashion brands also causing the fall due to Brexit, also the
other companies paying less than the maximum wage.
Economical factor
The economic factors are those factors which the company should consider while
conducting the pestle analysis mainly are the inflation rate, saving rate, interest rate, foreign
exchange, rate, also the industry growth rate, consumer spending rate, labour costs, inflation
rates, unemployment rate, type of economic system in the country operating,
Social factor
Social factors are mainly for condensing the social culture which impact the organization
way of doing things, beliefs, attitudes, will play the key role for the company as it will help in
understand the customers of the given market in the retail industry. Main factors include: the
demographics, education level, attitudes, culture and interest.
Technological factor
For the Technical factors the company must do the technological analysis of the industry
(Flinchbaugh and Pierce, 2021).As the speed of the technology affects the firm also the recent
developments, the impact of the technological product offering, it also impacts the value chain of
the company.
Legal factor
Legal factors are the framework that the firm should carefully evaluate before entering
into the new markets and ca gain the competitive advantage (PESTEL Analysis of Boohoo Com
Plc. 2021). Some of major factors for the company must consider are the laws of the country and
the industry, copyright, patent, health and safety as, data protection.
Environmental factor
The company must also consider the environmental factors these factors impacts the
profitability of the organization (García-Medina, Pereira Correia and Alberola Amores , 2019).
With the different environmental laws and the other concerns includes weather, environmental
pollution act, recycling, waste management, support for the renewable energy, air and water
pollution.