International Marketing Report: Boost Juice Bars in America

This report analyzes the PESTEL factors affecting Boost Juice Bars in America and their impact on the marketing mix. It also discusses the opportunities and challenges faced by the company in the American market.

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International marketing report
Essay
8/5/2018
Student Name

1 | P a g e International marketing report
PESTEL Analysis
Political Factors
In America, the government has influence over the food market. The entry and exit of firms
in food industry are not restricted. Boost Juice Bar has opportunity to enter market and
improve the standards to ensure labeling of product and its content. Boost Juice bars have
chance to enlarge business based on the advantage of free trade agreement. Boost Juice Bars
certifies that sellers are based on criteria of fair labor and employment practices (IBIS World,
2018).
Economic Factors
The GDP of America found to be on peak and has various opportunities to grow based on
economic stability in the country. Boost Juice Bars can sustain and rise in the market of
America due to the huge population in the country whose demand always shows an
increasing trend. However, the increasing labor cost in developing countries is a danger
because the business’s supply chain will get affected. This will lead to the higher cost of
supplying the product from one place to another and leads to the higher selling price of its
products. Americans are focused on their diet and health. Americans take healthy meals in
their diet due to which Boost Juice bars have more scope to develop in market. Boost Juice
Bars provide them healthy smoothies such as sugar-free, low-fat smoothies, protein
smoothies, and dairy free crushes. These varieties will attract the Americans to have the
product in their daily meal (IBIS World, 2018).
Social Factors

2 | P a g e International marketing report
Boost Juice Bars has the opportunity to grow based on high quality, healthy and tasty juice
that satisfies the healthy lifestyles trend of Americas. The business has the chance to suggest
more diversified drinks to meet the cultural diversity of America target customers.
Technological factors
Boost Juice Bars have used updated technology in the operations. Boost Juice Bar makes the
use of credit cards for payment purpose. For promoting brand, the company uses
communication channel, in which the internet and billboard are used. A new application has
also been made by the company to skip the queues at the time of taking the drinks freom
counter. Different and attractive web pages are designed group to have the friendly image of
Boost Juice Bar. The company have made the card facility also, in which daily orders can be
booked in advance by customers (Boost Juice Bar, 2018).
Ecological Factors
Global warming threatens of some fruits production and affects the productivity of farmers in
supplying chain. The firm has the chance to progress the performance by using the waste
disposal and sustainability in its business. Boost Juice Bars have introduced the concept of
reusable glasses in its stores, which protect and conserve the nature and environment. Boost
Juice Bars offers the discount to those customers who are using those reusable glasses. This
will protect the environment and reduces the cost of firm too (Franchisee Business, 2016).
Legal factors
Boost Juice Bars are already found with environmental sound policies. The image of the
company can be improved by following the rules and regulation of the law. Boost Juice bars
have a threat of antitrust law as it reduces the company stability in the market to maximize its
growth via mergers and acquisitions.

3 | P a g e International marketing report
Impact on Marketing Mix
Price
Americans like to have an expensive drink in their meal so Boost Juice Bars can charge a
high price in America.
Product
Boost Juice Bars have good demand in all the market in which it has positioned itself due to
the quality and prices offered by them. The demand of the product always shows an
increasing trend due to the heath and tasty contents in the juice.
Place
Boost Juice Bars have their outlets in various regions globally and company is planning to
open two or three stores in America at good location so more person can reach their and
consume the drinks (Boost Juice Bar, 2018).
Promotion
The company can use different promotion strategies in their business to promote their healthy
juices in American market. Company have the opportunity to promote their product by use of
the internet on websites, using the billboards on ways so that customer can be aware of the
new health drink in the market (Franchisee Business, 2016)
People
The people are conscious about their health and diet prefers to have the juice. Boost Juice
Bars offers the low sugar or no sugar juices to those who are diabetics and other specialised
varieties are also provided by the company. This will enhance the rate of customer at the
stores.

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Process
The use of updated technology at the time of payment process influenced the customers to
opt for Boost Juice Bars. The customer will not be standing in the long queues to have their
drink. This will save their time and make the positive image in the minds of customer.
Physical evidence
The ambiance and service provided the staff members be found tremendously well in the
region in which they are operating their business. The quality of comfort provided at stores
make customer feel comfortable (Boost Juice Bar, 2018).

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References
Boost Juice Bar. (2018). About us [Online] Retrieved from: https://www.Boost Juice
Barjuice.com.au/about-Boost Juice Bar-juice/
Franchisee Business. (2016) 9 things you need to know about the Boost Juice Bar Juice
business [Online] Retrievd from: http://www.franchisebusiness.com.au/news/9-
things-you-need-to-know-about-the-Boost Juice Bar-juice-bu
Boost Juice Bar. (2018). Around the world [Online] Retrieved from: https://www.Boost Juice
Barjuice.com.au/around-the-world/
IBIS World. (2018). Juice & Smoothie Bars - US Market Research Report [Online] Retrieved
from: https://www.ibisworld.com/industry-trends/specialized-market-research-
reports/consumer-goods-services/food-service-drinking-places/juice-smoothie-
bars.html