Boost Juice: Social Media Marketing Strategy

boost juice
Marketing

Contents
Introduction......................................................................................................................................1
Summary of Chosen Organization current Product offerings and competitive positioning............1
Four Step Model for social Media Marketing Strategy...................................................................2
Which social media platform used by Boost Juice..........................................................................3
Recommendations............................................................................................................................4
Conclusion.......................................................................................................................................4
References........................................................................................................................................5

Introduction
Boost Juice, a company of Australia, offers the wider selection of the different freshly prepared
juices, with the smoothies and the other crushes. They are low fat smoothies with boosters that is
convenient to meet the customers pursuit for the healthy fast food in the current product life
cycle. The report will discuss about how social media has a major impact on people’s choice to
get attracted to their products.
Summary of Chosen Organization current Product
offerings and competitive positioning
Boost Juice has been positioned as one of the healthy and the best brands with “love for life”
philosophy. Over the time, it has been seen that the product is able to capture the attention of
people with enhancement of the brand awareness through the use of strategic marketing activities
(Andrews & Shimp., 2017). The study describes about how Boost Juice is able to establish the
brand awareness with the consumers working on the ranking of the company. With the
globalization, Boost Juice focus on maintaining the original integrity of the brand values and
then handling the funds for life. The example is the lower involvement of the goods that is
inexpensive and is found to be at little perceived risks.
The company has different competitors like Coca Cola, Pepsi and the other non-alcoholic
beverages. There has been a major competition when it comes to the soft drink market because
of the healthy drinks that have a smaller market segment. The time when the company launched
the products, the people were only consuming the soft drinks which were detrimental for the
people’s health (Rokka & Canniford, 2016) . The company has severe competition from the
rivals like the pulp juice and Starbucks. The availability of the packaged fruit juices in the
market also affect their sales, where they are affected by the marketing conditions and the
increased rates and fuel prices. The rising rates and the prices directly affects the disposable
income of the consumer that leads to affecting the company sales, eventually.
Four Step Model for social Media Marketing Strategy
The company has been active on social media, where it is trying to highlight: