Business Consultant - Human Resource Management

This presentation discusses the role of human resource management in an organization, the issues faced by HR departments, and recommendations for improvement. It also includes a review of competitors and the industry.

BUSINESS
CONSULTANT-

TABLE OF CONTENT
 Introduction
 Problem Identification
 Recommendation solution
 Competitors and industry review
 Skills and experience of members
 Conclusion
 References

INTRODUCTION
 Marketing department of company is responsible
for promoting products and services, increasing
sales volume and market share so that it can
achieve its objectives. Marketing manager of LSST
has planned various strategies in order to expand
market share of company. This presentation is about
various problems that are faced by London school
of science and technology in the industry.

CONT.
 Competition: There is high level of competition in
the industry LSST operate due to entrance of new
colleges with attractive and innovative marketing
strategies so that they can easily influence students to
choose their college over other competitor. Therefore
increasing competition level is threats for marketing
manager to formulate appropriate strategies so that
company can regain its market position.

CONT.
 Target market: LSST marketing department
has planned to target younger generation of UK
and people that want to enhance their
knowledge and skill on continuous basis to
enhance its profitability and sales volume.
Marketing department of company has also
planned to attract students that have poor
financial condition but have ability to learn
various skills and knowledge or highly
qualified for providing professional course.

CONT.
 Scope of market: It can be stated that marketing
department of LSST had wide scope of market to
attract large number of customers such as it can
enhance customer’s satisfaction through providing
appropriate and qualitative services. Company also
use social media sites in order to market its
products and services to large number of customers
and increase its sales.

PROBLEM IDENTIFICATION:
 There are various problems identified in effective marketing
of products and services so that predetermined goals and
objectives can be achieved. Thu different problem faced by
marketing department of LSST College are as follows:
 High competition: One of the most important threats which
is faced by LSST College is increase level of competition
within industry. There are number of college with attractive
marketing strategies and high skilled employees that are
working for years to run college

CONT.
 Unskilled employees: Another problem that was faced
by marketing department of LSST is unskilled and
untrained employees to market its products and
services to customers. Less skilled employees are not
able to plan effective strategies and influence people to
choose LSST College. Thus, high employee’s turnover
and less ability of high skilled employees has impacted
adversely on performance and productivity of firm.
 Inappropriate marketing strategies: Marketing
department has used odd and inappropriate marketing
strategies to influence customers.

CONT.
 Ineffective management of people: LSST has
unorganised organisational structure so work of
different individual is unable to coordinate towards
achievement of organisational goals. Marketing
manager is not able to effective supervise and
monitor performance of each employees thus
impact on company profitability and sales volume.

RECOMMENDATION SOLUTION:
 On the basis of above analysis of various problem that are
faced by marketing department of company there are some
solution or recommendation so that company can effective
expands its market share and increase its brand image.
 Introduction of specialised courses: Company by launching
various specialised professional course such as CIPD, ACCA
and CIMA in specialised area can gain competitive advantages.
Introduction of innovative course in products portfolio of firm
helps marketing department to easily influence customers to
choose LSST College.

CONT.
 To improve management: LSST college marketing manager has
to effective managed all resources and people that are working
within firm for achievement of objectives. It should use innovative
technology such as information system to monitor performance of
each employee and plan various ways to improve performance for
growth and success of business.
 To recruit highly skilled employees: Company should recruit
highly skilled, qualified and experienced employees so that it can
retain existing customer’s satisfaction and enhance its brand
image.

CONT.
 Enhance marketing strategies: Marketing manager of LSST College have to
improve its marketing strategies by effectively analysing completion, need of
people and products and service available in the market. Due to digitalisation
and continuous development in technology it can use social media to market
about various information LSST colleges. Company can also create it’s on
website to attract customers and market its products and services that are
offered by firm. Use of social sites and media increases market share,
profitability and sales volume as it is able to build and maintain strong
relationship with its customers. Redesign marketing mix can be another
option that manager can used so that company can achieve its goals.

COMPETITORS AND INDUSTRY REVIEW:
 LSST was one of the leading colleges in UK but due to entrance of
large number of competitors within industry in which company
operates has reduces its market position and performance.
Continuous innovation of technology and various services offered
by different competitors are some of increasing threats for growth
and survival of London school of science and Technology.
Company has less skilled and qualified professional as compared
to other competitors in the market so it can impact on company
performance and brand image.

SKILLS AND EXPERIENCE OF MEMBERS
 From the above analysis it can be stated that there are various skill that
helps them to solve business problem are such as research skill of
mine helps them to gain better knowledge about competition level
within industry. It also helps in indentifying need and demand of
customers, recent trend in marketing and technology that can be used
to effectively market products and services of company to people.
Innovative and creative skills that are inherited in me help them to find
various innovative and creative methods to share information to large
number of people within limited time and efforts.

CONCLUSION
 From the above report it can be stated that
marketing department plays important role within
firm by influencing people to choose particular
company products and services. It also helps in
enhancing sales volume and profitability, market
share of company.

BUSINESS CONSULTANT-
HUMAN RESOURCE
MANAGEMENT

HUMAN RESOURCE
MANAGEMENT
 Human resources management is a strategic approach
which manage number of people within company.
 Human resource performs different roles such as
recruitment, selection, hiring, onboarding, training,
promotion, firing of employees etc. within
organization.
 They help company by developing vision and creating
number of objectives for achieving vision over the
period through employees.
 The presentation helps to understand about role of HR
and their issues which have to face while conducting
operation within organization.

COMPETITION:
 London School of Science and Technology (LSST) is privately
managed higher education collage.
 It is one of the biggest collages in the UK and it has four campuses
which operates across the UK.
 From few years has been faced tough competition due to enter new
collages in the education market.
 The competitive collages have good course portfolio as compared
LSST.
 So, HR faces tough competition in the context of different
functional area of the organization.

TARGET AUDIENCE
 The target audience is highly skilled lecturers which are
targeted by HR.
 They offer attractive incentives and health insurance policies
to target audience which attracts them to apply for job.
 HR recruit’s diverse cultural employee who have great
knowledge and their qualification matches with job post.
 The reason behind is that HR wants to innovation and health
working staff which can help collage to meet its objectives
by offering quality services to the young generation.

SCOPE OF MARKET
 UK is highly populated area and famous for good education
system.
 So HR has good opportunity to recruit talented employee for the
lectureship post.
 HR can use good recruitment strategy which can attract
employee to apply for job.
 Online recruitment process is another opportunity which can use
by HR to provide recruitment facility beyond UK boundaries.
 If collage has good pay structure then easy for HR to attract new
employee and retain existing employee in the business market.

PROBLEM IDENTIFICATION:
Lack of retention
 Employee retention is too less in the LSST collage due to salary
structure because they don’t get any privilege facilities form the collage
as well as salary.
 Human resource management unable to retain number of talented
employees within organization because they don’t wide course portfolio
which attracts customer to take admission in collage.
 Working environment
 LSST gets best position in the UK based on the education field. But
organization doesn’t have good turnover due to lack of staff and
customer.
 One-way communication is executed by HR within collage where
employee can’t direct communicate with the HR directly.
 Staff have to follow criteria to communicate with HR like they have to
drop mail regarding their issues i.e. salary, work pressure and promotion

RECRUITMENT STRATEGY
 Recruitment strategy plays essential role in organization
because when recruitment criteria is effective that
automatically attracts skilled employee to apply for the job.
 The reason behind is that talented employee always looks
for those organization which has good status and effective
recruitment criteria that draw portray in the employee mind
for the collage or organization.
 But HR doesn’t have good recruitment strategy because
they don’t offer any attractive incentives, policies and
salary which attracts highly skilled employee.
 On the other hand, competitors have good recruitment
strategy along with attractive incentives that pulls attention
of talented staff for the job post.

LACK OF STAFF MOTIVATION
 Motivation plays crucial role in the organization
because it is not helping to improve employee
wellbeing but also raises goodwill of organization in
the UK’s business market.
 HR doesn’t organize any extra cuticulum’s like festival
celebration or recognition seminars etc. which are the
main source of motivation but doesn’t organization
that leads demotivation within workplace.
 Reward strategy is specially designed to motivate
employee but HR unbale to offer rewards to employee
due to less turnover of collage that also demotivate
them within collage.

EFFECTIVE RECRUITMENT STRATEGY
 Human resource management can develop
effective recruitment strategy like recruited
employee will get privilege facility and gets
extra holiday except festival week off etc. are
sufficient to attract talented employee for the
job.
 Even HR can offer hike salary based on the
performance that attract is not only
experienced employee but also young
generation who also keep potential and more
knowledge.
 These type employees can help organization
to raise brand image in the education field by
leading best result of students.

GOOD WORKING ENVIRONMENT STRATEGY
 To improve working environment should apply two-
way communication or open communication which
helps staff to direct communicate with HR about their
issues related to salary or work pressure.
 In addition, it helps HR to build good communication
with staff and develops healthy working environment
within organization.
 Good working environment leads effectiveness in the
employee’s performance.
 They will give high efforts in their performance so
that student understand much better and leads best
outcomes in the collage.

CONT.
Retention strategy
 To overcome issue of retention should offer good salary as
compared other competitive collage by HR that helps to
retain employee prolong time within organization.
 Recognition seminars can organize by human resource and
offers recognition to staff who give high efforts in the student
results that motivates employee to give honest performance at
the workplace.
Performance management strategy
 Performance management system should apply by HR which
helps to supervise each employee performance while teaching
in the class and their efforts based on the student results.
 It helps HR to retain only talented employee instead of
others.

COMPETITORS AND INDUSTRY REVIEW:
 Human resource department faces tough competition as compared
another competitive HR department.
 The reason behind is that competitors have good staff who are
highly skilled and have good retention because gets good salary.
 On the other hand, LSST’s HR does not have good staff and less
retention as well due to inappropriate salary.
 Working environment of the competitor’s collage is quite
impressive which attracts talented employee towards collage.
 While HR unable to provide good working environment at
workplace which causes reduces their wellbeing within company.
 LSST collage has good brand position in the education field but
HR department doesn’t have good recruitment strategy which
causes have to face high competition in this field from past
several years.

SKILLS AND EXPERIENCE OF MEMBERS
 I found my analytical skill was quite impressive because when I was
identifying issues of the business which caused organization had to
face competition from few years.
 Then I got to know my analytical skills is good because I determined
problem.
 I found in myself that I had good creative skills while recommending
solution to overcome identified issues because I gave specified
suggestion for HR which could help HR to recruit talented staff for
the certain job posts and retained talented staff within job place.

CONCLUSION
 The report provided understanding about HR
competition with other competitors in the business.
 Targeted audience, scope of market and
competition of HR has been summarized in report.
 Problem identification and competition & industry
review in the context of HR can be summarized in
report.

REFERENCES
 Sparrow, P., Brewster, C. and Chung, C., 2016. Globalizing
human resource management. Routledge.
 Collings, D.G., Wood, G.T. and Szamosi, L.T., 2018. Human
resource management: A critical approach. In Human resource
management (pp. 1-23). Routledge.
 Guest, D.E., 2017. Human resource management and
employee well‐being: Towards a new analytic
framework. Human Resource Management Journal. 27(1).
pp.22-38.
 Gutierrez-Gutierrez, L.J., Barrales-Molina, V. and Kaynak, H.,
2018. The role of human resource-related quality management
practices in new product development. International Journal
of Operations & Production Management.

CONT.
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