Develop an Advertising Campaign for Bounce Fitness - Task 1

Task 1 of BSBADV602 requires developing an advertising campaign plan for Bounce Fitness to optimize product or service marketing performance. The report encapsulates the required information and knowledge to complete this task, including defining campaign objectives, clarifying Bounce Fitness’ advertising purpose and objectives, discussing relevant legislation and legal and ethical considerations, and illustrating a creative artwork for an advertisement poster.

Module 1
Term and Year Term 3 2018
Qualification : BSB60215 Advanced Diploma of Business
Unit Code: BSBADV602
Unit Title: Develop an advertising campaign
Assessment
Task 1 Case study advertising plan
Task 2 Short questions, case study advertising budget demonstration
Student Name:
Student ID No:
Assessor’s Name Dr Eugene Lim/ Andrey Loburets
Student Declaration: I declare that this work has been completed by me honestly and with integrity. I understand that the Elite
Education Vocation Institute’s Student Assessment, Reassessment and Repeating Units of Competency Guidelines apply to these
assessment tasks.
Student Name:
Student Signature: Date:
Assessment submission (new) requirements
Please save this file as PDF format(include your name to the filename) before uploading onto Moodle.
Assessment deadlines penalty
It is expected that unless a simple extension, special consideration or disability services adjustment has been granted, candidates
will submit all assessments for a unit of study on the specified due date. If the assessment is completed or submitted within the
period of extension, no academic penalty will be applied to that piece of assessment.
If an extension is either not sought, not granted or is granted but work is submitted after the extended due date, the late submission
of assessment will result in a late penalty fee. For further information, please refer to the Assessment Policy.
Assessment/evidence gathering conditions
Each assessment component is recorded as either Satisfactory(S) or Not Yet Satisfactory(NYS). A student can only achieve
competence when all assessment components listed under procedures and specifications of the assessment section are
Satisfactory. Your trainer will give you feedback after the completion of each assessment. A student who is assessed as NYS is
eligible for re-assessment. Should the student fail to submit the assessment, a result outcome of Did Not Submit (DNS) will be
recorded.
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Principles of Assessment
Based on Clauses 1.8 – 1.12 from the Australian Standards Quality Assurance’s (ASQA) Standards for Registered Training
Organizations (RTO) 2015, the learner would be assessed based on the following principles:
Fairness - (1) the individual learner’s needs are considered in the assessment process, (2) where appropriate, reasonable
adjustments are applied by the RTO to take into account the individual leaner’s needs and, (3) the RTO informs the
leaner about the assessment process, and provides the learner with the opportunity to challenge the result of the
assessment and be reassessed if necessary.
Flexibility – assessment is flexible to the individual learner by; (1) reflecting the learner’s needs, (2) assessing competencies held
by the learner no matter how or where they have been acquired and, (3) the unit of competency and associated
assessment requirements, and the individual.
Validity – (1) requires that assessment against the unit/s of competency and the associated assessment requirements covers the
broad range of skills and knowledge, (2) assessment of knowledge and skills is integrated with their practical
application, (3) assessment to be based on evidence that demonstrates that a leaner could demonstrate these skills
and knowledge in other similar situations and, (4) judgement of competence is based on evidence of learner
performance that is aligned to the unit/s of competency and associated assessment requirements.
Reliability – evidence presented for assessment is consistently interpreted and assessment results are comparable irrespective of
the assessor conducting the assessment
Rules of Evidence
Validity – the assessor is assured that the learner has the skills, knowledge and attributes, as described in the module of unit of
competency and associated assessment requirements.
Sufficiency – the assessor is assured that the quality, quantity and relevance of the assessment evidence enables a judgement to
be made of a learner’s competency.
Authenticity – the assessor is assured that the evidence presented for assessment is the learner’s own work. This would mean that
any form of plagiarism or copying of other’s work may not be permitted and would be deemed strictly as a ‘Not Yet
Competent’ grading.
Currency – the assessor is assured that the assessment evidence demonstrates current competency. This requires the
assessment evidence to be from the present or the very recent past.
Resources required for this Assessment
 All documents must be created using Microsoft Office suites i.e., MS Word, Excel, PowerPoint
 Upon completion, ensure that you have completed your coversheet details, i.e. your name, student ID and signature. If these
details are not present, the assessment would need to be resubmitted again.
 The document is then required to be converted to PDF and uploaded to the student learning management system for
assessment.
 Refer the notes on eLearning to answer the tasks or any additional material will be provided by Trainer.
Instructions for Students
Please read the following instructions carefully
 This assessment is to be completed according to the instructions given by your assessor.
 Students are allowed to take this assessment home.
 Feedback on each task will be provided to enable you to determine how your work could be improved. You will be provided
with feedback on your work within 2 weeks of the assessment due date.
 Should you not answer the questions correctly, you will be given feedback on the results and your gaps in knowledge. You will
be given another opportunity to demonstrate your knowledge and skills to be deemed competent for this unit of competency.
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 If you are not sure about any aspect of this assessment, please ask for clarification from your assessor.
 Please refer to the College re-assessment and re-enrolment policy for more information.
Procedures and Specifications of the Assessment
You will be required to demonstrate skills and knowledge required to define campaign objectives; prepare an advertising budget;
You will be required to demonstrate the skills and knowledge required to develop a schedule for proposed advertising activities;
defining campaign objectives and preparing advertising budgets. You will also require to demonstrate communication skills to
question, clarify and report when creating an advertising campaign and technology skills to use a wide range of office equipment
and software to develop an advertising campaign.
Read all materials required for this assessment task: this procedure and the Bounce Fitness Simulated Business Corporate
Marketing Plan.
In response to the Bounce Fitness Simulated Business Corporate Marketing Plan (provided), you will develop a report.
 Defining the campaign objectives and preparing an advertising budget, which addresses all questions in this task.
 Defining a schedule for proposed advertising activities, which addresses all questions in this task.
 To demonstrate knowledge in defining campaign objectives and preparing advertising budgets.
 Discuss your completed advertising campaign to the class and assessor. You must consistently behave and present as if
this were an actual presentation to the CEO of Bounce Fitness.
Case study
Bounce Fitness will serve the corporations in the city centres of Brisbane, Sydney and Melbourne, helping them to become
more productive, while lowering their overall costs with innovative wellness programs and strategies.
Bounce Fitness is based on two simple facts:
 Healthy employees are more productive than chronically ill employees
 It costs less to prevent injuries or illnesses than to treat them after they occur.
Traditional endeavours to corporate health care are quite reactive. Corporations wait until after staff have been ill or injured,
and then pay for the necessary treatments. The Bounce Fitness approach, emphasises prevention and good health promotion,
and is much more proactive. At Bounce Fitness, we tie worker productivity directly to the health care issue. We believe that
traditional approaches to the current health care crisis are misdirected.
Bounce Fitness contends that by helping employees change their behaviour patterns and choose healthier lifestyles, the health
care costs to corporations will be considerably reduce through increased staff productivity, reduce absenteeism and turnover,
reduced worker’s compensation claims and a healthier, more motivated staff.
Current economic and demographic changes will make health care issues worse. The environmental factors and the local
competitive situation is a clear message to Bounce Fitness. The time is right for a Bounce Fitness initiative to promote its
services through an effective advertising campaign with the following objectives
 Each of its centres will serve the community with quality, comprehensive, unique and distinctive health programs and
services.
 Staff will expand the preventive services offered while improving the quality of life among participants through health
and fitness services using state of the art equipment and practices
 Reflecting the needs of its members through value and outcome effectiveness.
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Task 1
1. You are required to determine key objectives and to develop an advertising campaign to optimize product or service
marketing performance in response to an advertising plan. Prepare a report to encapsulate the required information
and knowledge to complete this task.Define campaign objectives:
 Clarify Bounce Fitness’ advertising purpose and objectives from Bounce Fitness’ marketing plan. Use
measurable terms for the objectives for the advertising campaign.
 How do you make sure that your campaign objectives will be feasible?
 Discuss relevant legislation and the impact of each to Bounce Fitness’ advertising campaign.
 Discuss the legal and ethical considerations relating to this brief and how Bounce Fitness will manage these
areas of concern.
Demonstration/observation checklist
Candidate’s name
Assessor’s name Dr Eugene Lim/ Andrey Loburets
Work activity Seek clarification on Bounce Fitness’ advertising purpose and business objectives
Date
Defining the Advertising Campaign Plan
Name of company Bounce Fitness
Document administration
Version 1.0
Status Draft
Next review Next month
Document owner
(Student’s name)
Role Marketing Manager
Signature
(please place your
signature)
Date
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1. Clarify Bounce Fitness’ advertising purpose and objectives from Bounce Fitness’ marketing plan. Use measurable
terms for the objectives for the advertising campaign.
1.1Purpose and business objectives(please refer to Creative Brief for the Introduction of Corporate Fitness Programs file)
1.1.
1
Business’ vision
statement
To lower overall costs to corporations and help workers to be more productive with innovative
programs and strategies.
1.1.
2
Target market of the business
Geographic Corporations located in Brisbane, Sydney and Melbourne city centres. With its headquarters in
Cairns.
Demographic
Employees in corporations in the stated city centres. With a target of 15,800 employees, 51%
being male and 49% being females. The income range of this employees being $38,000-
$75,000.
Behavioral Injuries and chronic illnesses among workers to be prevented rather than dealt with after
occurring. Increase the productivity of workers by having them take up healthier lifestyles.
1.1.
3
The business’ unique
selling propositions
Emphasizes prevention and good health promotion rather than treating injuries and chronic
illnesses when they have occurred, reduces health care costs to corporations by reducing
absenteeism and turnover, increased staff productivity and motivation as the workers are
healthier and reduced workers’ compensation claims.
1.1.
4 Marketing objectives
Increase market penetration in the city centres of Brisbane, Melbourne and Sydney every
quarter year.
Change from traditional endeavors to corporate health care from treating illnesses and injuries to
preventive health care measures and increase sales by 10% every year.
Effective advertising campaign to promote Bounce Fitness services. The methods taken will
depend on consumers; this is because marketing today is increasingly becoming consumer-
driven.
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1.1.5
Advertising brief
review
(based on the company’s
marketing mix)
The advertising campaign will reflect the needs of its members by value and outcome
effectiveness.
It has an objective to offer the community with quality and unique health programs and services.
State of the art equipment and practices will be used to improve the quality of life through health
and fitness services using the expanded preventive services.
The fitness center will consider environmental factors and competition from its rival so as to
come up with good advertising strategies.
1.1.6
Proposed new
creative
requirements
For this business idea to thrive, innovative and creative advertising methods should be taken up.
For example, using social networks like Facebook, you tube and bounce fitness website.
Worker productivity is directly tied to health care issues. The marketing team can start you tube
videos which people will subscribe to join a work out session without physically visiting the
fitness centre, especially If they live far from the centres. This way they can earn more.
Creative ideas have to be implemented to deal with the demographic and economic changes.
For instance, providing affordable programs that can be accessed by the majority of the target
population.
Investing in state of the art equipment and practices that are unique and beneficial to improving
lives of the workers.
The innovative programs will be affordable, reduce overall costs and at the same time increase
the productivity of workers.
1.1.7
Illustrate a creative
artwork for an
advertisement poster
for Bounce Fitness
that would focus on
one of its advertising
campaign objective
(Increase market
penetration every
quarter) to ensure
positive consumer
responses.
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Get fit @ Bounce Fitness
WWW.bfit.com.au
02 9949 2221
or a healthyF
ody andb
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join ounceB
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Get the estb
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e have stateW
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1.1.8
Provide a rationale
on how the artwork
would be able to
enlist a positive
consumer response
The poster is eye-catching and that way it encourages one to take action after completing
to read it. Action taken can be by making a phone call or visiting the nearest fitness
centre.
Having the posters in plain eye sight and at multiple places will have people getting the
message and not forgetting it.
A strategic location of putting up the posters like, at bus stops, bill boards along major
roads will have the target consumers getting the message and taking action.
Engaging the management of corporations by providing pamphlets will have them know
about the fitness centre, and the target market and they may end up encouraging their
employees to take up the idea.
1.1.9
Provide a brief
justification on how
it would meet ACMA
regulatory
requirements
Bounce fitness centre will ensure to pay the necessary charges to ACMA for having
posters and billboards across the cities broadcasting the services they offer.
The centre will ensure to follow all the standard codes of practice set by ACMA regarding
the advertisement poster.
1.1.10
Provide a brief
justification on how
it would meet ACCC
regulatory
requirements
Services provided will be in line with the industry codes and regulations to fitness
businesses.
The prices offered for the programs and services will be logical and won’t be aimed at
exploiting clients.
The centre will also ensure it competes fairly with its rivals.
1.1.11
Provide a brief
justification on how
it would meet ethical
(social and
cultural)requirements
The management will ensure safety and quality of services and programs it offers to its
clients.
It will engage in fair employment practices and employ qualified individuals from mostly
around the areas where they have set up the fitness centres.
It will also engage in fair marketing and selling practices of their activities.
Management approval(Trainer please over boxes)
Approved Not approved
Management Initials
(Trainer): Date
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2 Performance metrics of Bounce Fitness advertising campaign
Review areas
Corporate Marketing Plan
Performance Review Evaluation
(What is your opinion on the Bounce Fitness’ marketing performance?)
Forecast Actual
Sales $540,860 $540,860
Target sales were met. It’s good that the fitness centre has
achieved the forecasted sales though it can expand to other
places or increase the intensity of its advertising practices to
increase sales.
Marketing expenses $24,600 $73,818
The amount exceeded the budget by 50k plus. The business has
to try alternative marketing practicesto reduce these marketing
expenses. Like it can use sales-persons to go to the different
corporations and advertise the services offered by the fitness
centre.
Website development $19,450 $17,300 The actual amount is lower than the forecasted, that’s good if all
the developments in the site took place and were satisfying.
Success with target segment
last 3 months 103 151
This shows that there was more positive feedback from the target
population than expected. This means the business is viable and
it can even expand according to the needs of the people.
Success with communication strategy
Pamphlet 52 6
The pamphlet fell below target by 46. This isn’t a bad sign, but
instead it shows that people trust social media advertisements
more than pamphlets. It thus means that this isn’t the most
effective advertising method.
Website 47 78
A business website that is well developed, attractive and widely
advertised can get to the target market quickly and because
people can read reviews from clients who’ve experienced the
services first hand they can decide on whether to try the activities
out.
Facebook ad 12 36
Facebook a social media platform is primarily used today,
therefore,has a broader target market that it can get to, that why
there feedback is more than expected.
YouTube 32 21
YouTube may not have received the targeted number because it
may a require subscription to the YouTube channels. This maybe
expensive for the population that doesn’t have access to a good
internet connection.
Special offers 8 6
This is a good idea, but maybe it didn’t suit the target consumers
as maybe it wasn’t as beneficial to them as they expected. If the
special offers were on specific services and not all services; that
may have been a reason for the low response.
Total 151 147
Better or improved communication strategies are needed. Or we
need to change how we carry out our communication strategies
altogether. Seeking the consumers’ opinions about what they
expect can help us determine which communication strategies to
take up.
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3. How does Bounce Fitness ensure that its campaign objectives will be feasible?
SMART elements
Bounce Fitness’ marketing objectives
(How does the organization’s objectives relate to SMART)
Specific – ensure your objectives are clear and
outline what you are hoping to achieve
(Refer to Business Plan).
Return on investment and increased net earnings. For a marketing plan to be
feasible goals and objectives should be specific. Objectives help attain already
set goals and help in achieving the vision of a business. Wider market
penetration, increasing sales and revenue among others are examples of
specific goals which lead to goal and vision achievement.
Measurable - are your objectives able to be
measured?
(Refer to Business Plan).
Yes, the objectives can be measured. Bounce fitness intends to increase its
sales in fitness programs and services to 10% every year. Increasing market
penetration in the city centres of Cairns, Brisbane, Sydney and Melbourne every
quarter year. Return on investment is expected to be 15%. The success of
Bounce fitness is dependent on these parameters.
Achievable - are the
campaign objectives
achievable for everyone
involved?
(Make your own assumption
on how you wish to divide
the percentage for each
centers over 100%)
Centers
Target %
(Divide % appropriate to each center in terms of expected performance)
Cairns (HQ) 35%
Sydney 30%
Melbourne 20%
Brisbane 15%
Realistic – do you have the resources and
knowledge available to achieve the campaign
objectives?
Bounce fitness has all the necessary resources and knowledge to achieve the
campaign objectives. With all these the corporation can reasonably expect to
achieve its goals and objectives within a particular timeframe.Based on the
performance metrics of the company in Q2, it is observed that these attainment
is possible
Timing – map out a clear,
achievable timeframe in
which the objectives
should be achieved.
(Please note that objective is
to increase 10% of sales
$540,860 = $54,000 extra =
$594,946 to be apportion
into 4 quarters within a year)
Qtr.
Target forecast
(Based on expected revenue of $594,946/- after including an increase of 10%)
1 $140,000
2 $148,550
3 $150,100
4 $156,296
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Task 2
1. Prepare an advertising budget based on the following”
 What research resource requirements will Bounce Fitness need for this campaign?
 Discuss the range of media options that Bounce Fitness can consider and provide justifications to the choices
selected.
 Seek approval on the choice of media options for Bounce Fitness by providing a discussion and ensure that the
budget and availability allocated is sufficient to meet the advertisement objectives?
 How would Bounce Fitness ensure that the overall budget meets the requirement of the advertising brief?
Types of market
research
Discuss the various market research rationale to enable Bounce Fitness to understand what is
needed for its advertising campaign
Marketing research
Market research is paramount for Bounce Fitness as it links employers and employees of the target
corporations to the staff and owners of Bounce Fitness. This research will help identify and determine
the impacts that different advertising or marketing methods have to consumer behaviour of fitness
programs. It will help management to make decisions concerning the services they offer.
Attitude surveys
A consumer attitude survey is essential to understand the feelings of the target consumers about the
change in which Bounce Fitness will bring to their lives and how it will increase their productivity,
compared to other Fitness Centers that haven’t changed from the traditional practices. This will help
the management know what services to improve and the ones that aren’t so important to the majority
of the population.
Secondary research
This kind of research is based on written sources. Example books, journals, newspapers and even
surveys done by another party relating to information that Bounce Fitness needs to learn about its
target market. Data collected from this research should be evaluated well to ensure it isn’t obsolete
because it may have been taken at a time that economic and demographic changes were not
considered.
Focus group interviews
It used to collect qualitative data and is an excellent source of information, it’s a bit cheaper, and one
can get to interview very many people. It will help determine what is most important to the consumers’
of Bounce Fitness programs. People speak and air out their opinions more when they are a group
than as individuals especially if it’s an organized discussion.
Observation
Observation will help Bounce Fitness realize what their target population considers to be important in
their lives and how it will incorporate fitness to be a culture of this people. Quantitative and qualitative
data can be collected using this method.
Mystery shoppers
This isideal market research as a researcher will go into another fitness centre and observe the
activities carried out, the centre’s environment, client-staff communication and maybe the number of
clients that that particular fitness hub serves. This way Bounce can improve its services to match or
beat those of its competitors and therefore increase its sales.
Site audits
Site audits can be used to identify the assets that a competing fitness centre has. It can also help
determine how it records its financial statements. This will help Bounce Fitness know the population
better since that is what will drive competing fitness hubs to invest in particular assets.
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Demonstration/observation checklist
Candidate’s name
Assessor’s name Dr Eugene Lim/ Andrey Loburets
Work activity Seek clarification on Bounce Fitness’ advertising purpose and business objectives
Date
2. Identify and negotiatewith external supplier (your trainer would undertake this role)on the range of media
options that Bounce Fitness can consider. (You may use supplementary case materials found in the Moodle to assist you
on this question)
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Media options Merits
(list benefits of using media type)
Value according to budgetary
requirements
(How much and does it meet
budget?)
Legal and ethical
requirements
(List regulatory body/ issues)
Free TV advertising
A larger population gets to view
the advert as most people
watch tv.
Television is the best option for
products that have a wide target
market. The geographic scope
of television advertisement may
vary from region depending on
whether public broadcasting or
subscriber-based cable
services are used.
Having a captivating
advertisement that conveys the
message undoubtedly can
increase the number of
customers Bounce may get.
$6400. The amount exceeds
the budget with a considerable
amount. The amount is based
on three months for four states
for four quarters of a year.
Australian Communication and
media authority (ACMA).
Radio advertising
Smart marketers use radio to
advertise their products.
Advertising on radio is cost
effective and easily accessible,
provides direct responses as it
speaks directly to consumers of
different lifestyle segments. It
also provides a personal
connection that reaches mass
audience in a targeted way.
Radio targets at the right time in
a creative way and it’s specific.
Radio stations are mostly local
though there are options that
can increase geographical
coverage of a radio station.
$5280. The amount exceeds
the budget with a considerable
amount.The amount is based
on three months for four states
for four quarters of a year.
ACCC, Commercial Radio,
Communication Council
Sales brochures/
promotions
Sales brochures
areinexpensive and easy to
produce. The designing and
printing of these brochures has
been made simple with today’s
digital world.
They are very easy to read as
they have all the necessary
information that needs to be
communicated
$1400. This method meets the
budget.
Australian Communication and
media authority (ACMA).
Magazine advertisement
Magazines offer organizations
with an option of presenting
their message using high
quality images.
A magazine already has a fan
base that buys each issue, as
an advertising platform bounce
can advertise in fitness and
health-related magazines or
even corporate magazines.
$23880. Exceeds the budget by
a small amount. The amount is
based on the whole year
advertising is paid every month
for half a page and its casual.
Australian Communication and
media authority (ACMA)..
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Web development/
social marketing
The internet is the fastest
growing media advertisement
method. Expenditure for
internet advertising is
experiencing unparalleled
growth compared to spending in
other media advertising
methods.
Social media advertising is
used to describe forms of online
advertising that focus on social
media sites such as; Facebook,
Twitter and Instagram.
$23760. It doesn’t exceed the
budget it is actually less the
than the speculated amount.
The amount is based on five
minutes of advertising every
day for four quarters of the
year.
Australian Communication and
media authority (ACMA).
Prepared by
Student’s signature Date
Management approval(Trainer please over boxes)
Approved Not approved
Management Initials
(Trainer): Date
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3. Seek approval on the choice of media options for Bounce Fitness by providing a discussion and ensure that the budget and availability allocated is sufficient to meet the advertisement
objectives?(Please refer to the Creative Brief for the Introduction of Corporate Fitness Programs)
Demonstration/observation checklist
Candidate’s name Date
Work activity Budget proposal and approval Assessor’s name Dr Eugene Lim/ Andrey Loburets
Type of media Justifications to choice Annual budget
allocation ($) Q1 ($) Q2 ($) Q3 ($) Q4 ($)
Sales brochure/
promotions
It is less expensive, and our sales representatives received positive
feedback from clients during handing out. The information in the brochures
was accurate.
6,000 $2000 $1800 $1200 $1000
Magazine
advertisement
Employees and employers in the selected city centres buy magazines a lot.
Bounce decided to advertise in health, fitness and corporate related and
inspired magazines.
23,880 $5970 $5970 $5970 $5970
Web development/
social marketing
Social media ads, pages and Bounce Fitness website received the highest
feedback that why the most significant amount was allocated to it. 23,760 $5940 $5940 $5940 $5940
Total $53,640
Management approval(Trainer please over boxes) Approved Not approved
Management(trainer)Name Dr Eugene Lim/ Andrey Loburets Management (trainer) Initials Date
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4. Produce a timeline chart for Bounce Fitness to meet creative, media and production requirements for a YouTube advertisement to supplement its social marketing activity in order
to achieve advertising objectives.(* You may make reference of each task activity at https://www.skeletonproductions.com/insights/corporate-video-production-guide)
Creative, media and production activity
(Please highlight the boxes according to the
required timeline to achieve each activity)
Periods
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
Setting up media objectives
Market research
Planning on core message
Writing a production brief
Pre-production
Write script
Create storyboard
Plan and schedule shoot
Production
Post production editing
Transpose graphics and special effects
Mix music and soundtrack
Record voiceover
Format and host the video
Set up analytics and results
Distribute and promote video
Monitor and review response
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5. milestones for monitoring progress and expenditure against budget, and for evaluating campaign effectiveness for various media types
Media type
Period Monitoring milestones activities(Briefly state when should each media be tracked)
Person
responsibleStart date End date Monitoring progress against
proposed plan Expenditure against budget Evaluating campaign effectiveness
Sales brochure/
promotions 17/7/18 16/7/19 Bi-monthly. Kept at $6,000 Customer response rate. Marketing
manager
Magazine advertisement 17/7/18 01/7/19 Bi-monthly. $8000 Customer response rate Marketing
manager
Web development/
social marketing 17/7/18 31/7/19 Bi-monthly. $9200 Customer response rate Marketing
manager
Management approval(Trainer please over boxes)
Approved Not approved
Management(trainer): Dr Eugene Lim/ Andrey Loburets Management Initial: Date
REFERENCES
1. Daymon, C., & Holloway, I. (2010). Qualitative research methods in public relations and marketing communications. Routledge.
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2.
3.
4.
5.
6.
7.
Huseman, R. C., Lahiff, J. M., & Penrose, J. M. (1991). Business communication: Strategies and skills. Harcourt School.
Nysveen, H., &Breivik, E. (2005). The influence of media on advertising effectiveness a comparison of internet, posters and radio. International Journal of Market Research, 47(4), 381-
404.
Laufer, W. S. (2003). Social accountability and corporate greenwashing. Journal of business ethics, 43(3), 253-261.
Parker, C. (1999). Compliance professionalism and regulatory community: The Australian trade practices regime. Journal of law and society, 26(2), 215-239.
Kaye, B. N. (1992). Codes of ethics in Australian business corporations. Journal of Business Ethics, 11(11), 857-862.
Waters, R. D., & Jones, P. M. (2011). Using video to build an organization's identity and brand: A content analysis of nonprofit organizations' YouTube videos. Journal of Nonprofit &
Public Sector Marketing, 23(3), 248-268.
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Assessment Submission Checklist to be completed by the Trainer/Assessor
Unit name: BSBADV602 Develop an advertising campaign
Assessment: Task 1
Did the student complete and provide evidence for the following(please ): Yes No
1. Provide a demonstration on defining the case study’s advertising strategy?
2. Provide an analysis for the case study on its advertising performance?
3. Conducted an evaluation on the case study’s advertising objectives?
4. Developed a creative brief and advertising copy?
5. Discuss how the various legislation and ethical considerations affecting the case study’s advertising
management?
6. Submit within agreed timeframe?
Has the learner proven they can(please ): Yes No Assessor’s Notes(if any)
1.1. Clarify the advertiser's purpose and objectives from the
advertising brief and use these to set objectives for the
advertising campaign
1.2. State campaign objectives in measurable terms and
identify the nature and extent of what the advertising is to
accomplish
1.3. Ensure campaign objectives are feasible, given the
constraints of time, budget, product and market factors
1.4. Ensure campaign objectives take into consideration factors
which may affect consumer responses
1.5. Ensure campaign objectives meet legal and ethical
requirements
Feedback and result outcome for Task 1 (please
 )
Satisfactory
Not Yet Satisfactory
Re-assessment required
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Unit name: BSBADV602 Develop an advertising campaign
Assessment: Task 2
Did the student complete and provide evidence for the following(please ): Yes No
1. Discuss the short questions?
2. Provide an analysis of the various media for case study consideration when deciding on its next
advertising campaign?
3. Provided an advertising budget that meets the requirements of the case study’s advertising objectives?
4. Illustrated a Gantt chart and discuss how the proposed advertising timeline is able to meet campaign
effectiveness in the schedule.
5. Submit within agreed timeframe?
Has the learner proven they can(please ): Yes No Assessor’s Notes(if any)
2.1. Assess and specify research resource requirements for the
advertising campaign
2.2. Assess and specify resource requirements for a range of
media options, creative and production services
2.3.Justify resources allocated to each component of the
advertising campaign and ensure they are sufficient, in
relative terms, to achieve the campaign objectives
2.4. Ensure the overall budget meets the requirements of the
advertising brief
3.1. Confirm the campaign length and timing from the
advertising brief
3.2. Identify service providers with the required expertise and
negotiate their costs and availability
3.3. Base the choice of service providers on merit and value for
money and ensure the selection meets legal and ethical
requirements
3.4. Ensure the time allowed in the schedule to meet creative,
media and production requirements is sufficient to achieve
the advertising objectives
3.5. Include milestones for monitoring progress and expenditure
against budget, and for evaluating campaign effectiveness
in the schedule
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Feedback and result outcome for Task 2 (please
 )
Satisfactory
Not Yet Satisfactory
Re-assessment required
Assessment Summary Result(please
 )
Task 1 Case study advertising plan S NYS DNS
Task 2
Short questions, case study
advertising budget
demonstration
S NYS DNS
Final Assessment Result for this unit C NYC
Feedback is given to the student on each Assessment task YES NO
Feedback is given to the student on final outcome of the unit YES NO
The result of my performance in this unit has been discussed and explained to me (please place signature below)
Student Signature Date
Trainer/ Assessor’s declaration: I hereby certify that the above student has been assessed by myself and all assessments are carried
out as required by the Principles of Assessments (Clause 1.8 of the Standards for RTO 2015).
Trainer/ Assessor’s
Initials
Date
Appeal Process (only for mitigating circumstances)
I would like to appeal the outcome of this assessment as per the appeals procedure in the Student Handbook
Student Signature Date
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