BSBMGT616 Project: Developing a Strategic Plan for Bounce Fitness

This project develops a comprehensive strategic plan for Bounce Fitness, a fitness center aiming to expand into the corporate sector. The plan begins with an environmental scan, incorporating SWOT (Strengths, Weaknesses, Opportunities, and Threats), PEST (Political, Economic, Social, and Technological) analyses, and a cost-benefit analysis to assess the business's current standing and future prospects. It outlines Bounce Fitness's vision and mission, emphasizing its commitment to wellness services and employee empowerment. The project then delves into critical success factors, focusing on experienced recruitment and cost management. A detailed SWOT and PEST analysis is provided, alongside an examination of existing and potential competitors and allies, including an evaluation of how potential allies align with the organization's values and tender requirements. The project also includes notes from a meeting with a supervisor, references, and action plan templates with implementation schedules, offering a practical guide for executing the strategic plan. The plan addresses key areas like marketing, operations, and human resources to ensure Bounce Fitness achieves its strategic goals.

Running head: BOUNCE FITNESS
BOUNCE FITNESS
Name of Student
Name of University
Author’s Note

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Table of Contents
Task 1.........................................................................................................................................2
Environmental scan................................................................................................................2
SWOT analysis...................................................................................................................2
PEST analysis.....................................................................................................................3
Cost Benefits Analysis.......................................................................................................4
Vision.....................................................................................................................................4
Mission...................................................................................................................................4
Critical success factor............................................................................................................5
Task 2.........................................................................................................................................5
SWOT and PEST analysis.....................................................................................................5
Review of existing and potential competitors and allies........................................................8
Review of potential allies.......................................................................................................8
The alignment of potential allies with organisational values and tender requirements.........9
Summary notes from the meeting with the supervisor.........................................................10
References................................................................................................................................12

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Task 1
Environmental scan
SWOT analysis
Strengths: They are able to respond very quickly as they have no red tape, and no need for
higher management approval. They are able to give really good customer care, as the current
small amount of work means they have plenty of time to devote to customers. Their lead
consultant has strong reputation in the market. They can change direction quickly if they find
that our marketing is not working. They have low overheads, so they can offer good value to
customers.
Weaknesses: Their company has little market presence or reputation, they have a small staff,
with a shallow skills base in many areas, they are vulnerable to vital staff being sick, and
leaving, their cash flow will be unreliable in the early stages.
Opportunities: Their business sector is expanding, with many future opportunities for
success, local government wants to encourage local businesses, and their competitors may be
slow to adopt new technologies.
Strengths: Developments in technology may change this market beyond their ability to adapt,
a small change in the focus of a large competitor might wipe out any market position they
achieve.
PEST analysis
1. Political factors: Political stability and importance of Travel & Leisure sector in the
country's economy, Risk of military invasion, Level of corruption - especially levels
of regulation in Consumer Services sector, Bureaucracy and interference in Travel &
Leisure industry by government, Legal framework for contract enforcement,

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Intellectual property protection, Trade regulations & tariffs related to Consumer
Services
2. Economic: Type of economic system in countries of operation – what type of
economic system there is and how stable it is, Government intervention in the free
market and related Consumer Services, Exchange rates & stability of host country
currency, Efficiency of financial markets – Does The Bounce fitness needs to raise
capital in local market?, Infrastructure quality in Travel & Leisure industry,
Comparative advantages of host country and Consumer Services sector in the
particular country, Skill level of workforce in Travel & Leisure industry, Education
level in the economy, Labor costs and productivity in the economy
3. Social: Demographics and skill level of the population, Class structure, hierarchy and
power structure in the society, Education level as well as education standard in the
The Gym Group Plc ’s industry, Culture (gender roles, social conventions etc.),
Entrepreneurial spirit and broader nature of the society. Some societies encourage
entrepreneurship while some don’t., Attitudes (health, environmental consciousness,
etc.), Leisure interests.
4. Technology: Recent technological developments by The Bounce Fitness competitors,
Technology's impact on product offering, Impact on cost structure in Travel &
Leisure industry, Impact on value chain structure in Consumer Services sector, Rate
of technological diffusion
Cost Benefits Analysis
Cost Benefit
Cost for new staff, brochure advertisement
will $1000
Company will get good will I the market
and can raise the income. They can survive

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in the competitor market.
Cost for the employee training which a main
requirement is for company it will be
$3000.
They can get more experienced and
employee to provide better services to the
customer. They can attract more customers
Table 1: Cost Benefits Analysis
Vision
Bounce Fitness is committed to an expanding role as a premiere provider of wellness
integrated services. Through the evolvement of an empowered employee culture and the
creative acquisition and use of resources, we will develop and implement comprehensive
programs and services appealing to all (Fitness Australia, 2015). There motive is to be
committed towards expanding the role as one of the premier wellness centre service provider
in all over Australia. Their vision is to evolve all the employees to create a better work
culture by utilizing the available resources. This will help in development of the
comprehensive programs and a service appealing.
Mission
The Centres will serve the community with quality, comprehensive, unique, and
distinctive health programs and services. The employee team will expand upon the preventive
services while improving the quality of life among participants through health and fitness
services utilising state of the art equipment and practices (Russmann, 2014). These programs
will reflect members’ needs and be financially viable for all stakeholders. The main mission
of Bounce Fitness Centre is to provide quality and comprehensive training in a unique and
distinctive way in order to promote overall health and fitness. Their mission includes
expansion of the employee team while providing a quality of life among different

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participants. The entire program carried at the centre will help in improving financial viability
of the stakeholders
Critical success factor
The critical success factors of Bounce Fitness include recruitment of experienced
companies and individuals, dedication and hard work of the founder, raising productivity and
lowering overall costs.
Task 2
SWOT and PEST analysis
SWOT analysis
The following SWOT analysis captures the key strengths and weaknesses within the
company, and describes the opportunities and threats facing Bounce Fitness.
Strengths
 Results-oriented approach to attracting and maintaining customers.
 A well-researched, detailed health wellness program that is long-term in focus.
 Intensively trained staff.
Weaknesses
 High costs associated with customised, personal service.
 The inability to work on a high volume business model.
 The costs of attracting a large corporate client.
Opportunities
 Participation within a growing market.

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 The large increase in clients that follows with the acceptance of Bounce FItness’s
program by a single company.
 The ability to leverage future quantitive analysis that supports the contention that
long-term wellness programs have a significant, positive impact on the company’s
bottom line.
Threats
 Lack of immunity to an economic downturn.
 Potential competition from larger, well established competitors.
 A change in society where the individual begins to take far more responsibility for
his/her health maintenance.
PEST analysis
Political
· Effective legislative policies across
Australia that promote individual business
interest
· Health and safety regulations need to be
accomplished while focusing on consumer
welfare.
· Political power is effective that help in
raising business opportunities in Australia.
Economic
· There are ample of opportunities in the
fitness industry.
· Current economy promotes level of
business by providing a normal interest rate.
· Tax rates are high.

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Social
· Society is becoming more inclined
towards health service. More people are
joining fitness centres in order to remain fit.
· The level of standard in Australia is
high.
Technology
· The company is constantly making
improvement in techniques used across the
organizations in Australia.
· The research and development team is
conducting research and finding out cheap
and easy means to develop fitness and
training programs.
· The internal processes are developing
at a faster rate in order to provide
improvement in processes.
Table 2: PEST analysis
Review of existing and potential competitors and allies
Before five to ten years, there was a huge incident of impending health crisis such as
obesity. This was highly correlated with the unhealthy health practice in Australia especially
in terms of poor food choice, preference for the fast foods and so on. However, health
concern among the Australian people has changed significantly during the last few years and
presently the percentage of active people has increased to 43%. More and more people are
going to the gym to keep them fit and healthy. This implies huge market demand for fitness
centre over the last few years. The three major competitors of Bounce Fitness are Community
fitness, Forever Fit Gym and Better Bodies (Bounce Fitness, 2019). These competitive firms

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has already captured large demographic in Australian market. Thus, the advertisement
campaign of may face threats to promote wellness strategy in facilitating personalised health
program and thereby enhance sales volume.
Review of potential allies
Allies of Bounce Fitness include Tysons-based Company which had launched its beta
app. The partners have about 40 D.C.-area trainers on the platform already, and are now
creating profiles for the more than 1,000 trainers they’ve worked with before. Each trainer is
certified, and has run through background checks and interviews — which, Muhssin said,
ensures that Send Me A Trainer will be viewed as a reliable source. It’s built for working
parents, executives and all people who struggle to get themselves to the gym, said Bary, the
company’s CEO. “That’s the target audience,” he said. “When I worked at the gym, we had
9,000 members and only 3 percent of them actually went to the gym on a regular basis.” For
users, downloading the app is free, and training comes to an average of about $85 a session.
About 10 people have used the app so far, and that’s growing daily. The full live version will
launch after a few weeks of collecting data, fixing bugs and making some tweaks, the co-
founders said. They already have interest from existing and former clients of Bounce Fitness
— a company with more than $5 million in sales — and they’re planning to engage more,
through partnerships with apartments and hotels around the region.
The alignment of potential allies with organisational values and tender
requirements
The alignment of potential allies along with organizational values have been carried
out in various ways
Step 1: Employees should know their role in each of their projects. To help them do
this, organization can use visuals to explain the company's overall strategy and how each role

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advances toward its goals. Some project-management platforms provide real-time goal-
tracking and present it in charts and graphs to demonstrate individual and group progress.
Tasks, further, challenge an employee to grow. Consistent feedback lets employers know
their employees' plan to evolve, which in turn informs the assignment of projects. If, for
example, a tenured employee wants to expand his or her skill set and learn more about
research and development, the employer can integrate that individual's role with that
department.
Step 2: Engagement is essential to keep a company growing and reaching for its
vision. When employees aren’t recognized, they lose track of their purpose. But in contrast,
when wins are celebrated, employees want to win more. A simple expression of gratitude,
such as a thank-organization note or gift, shows employees that management is paying
attention and notices that they are consistently working hard and succeeding at their
individual goals. When recognizing top talent, explain how employees' efforts are pushing
the company toward large-scale goals. Show how their performance is meeting and
exceeding expectations to encourage more hard work and dedication.
Summary notes from the meeting with the supervisor
At the time of consulting with the manager there includes the methods of overview
that includes the presentations of group members, conducting of face-to-face meetings and
video-conferencing. The entire overview could be discussed through these types of methods
upon the manager to enhance a better mode of operations in business in the fitness activities.
The face-to-face meetings are the most appropriate mode of methods that need to be
conducted upon the Centre Manager to enhance a better planning with the human resource
departments.
Here is an overview of the methods that had been used to consult with managers

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 Face-to-face meetings, either individually or in groups
 Group presentations
 Questionnaires
 Telephone or video-conferencing.
They are informed about
 What you are doing, how and why
 What you are looking for from them
 What you will do with their input and by when.
The meeting had discussed regarding how you will gain agreement on the philosophies,
values and policies. The objectives and targets may include development of areas such as
equal employment opportunity and diversity, human resources information systems,
induction, industrial relations, job analysis and design, occupational health and safety,
performance management, professional development, recruitment and selection,
remuneration, staff retention and succession planning. We have documented the strategic
objectives and targets for the agreed plan. Objectives and targets may relate to equal
employment opportunity and diversity, human resource information systems, induction,
industrial relations, job analysis and design, OHS, performance management, professional
development, recruitment and selection, remuneration and staff retention and succession
planning.

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References
Bounce Fitness (2019).
Retrieved from:
https://www.academia.edu/14165914/Bounce_Fitness_Corporate_Marketing_Plan
Fitness Australia. (2015). Advertise with Us. [online] Available at: <
https://fitness.org.au/page.php?id=79> [Accessed: 10 March 2015]
Russmann, U. (2014). 'Negative Campaigning In Party-Controlled Communication Channels:
Party Communication Strategies In Campaign Posters, Newspaper Advertisement And Press
Releases During The 2008 Austrian National Election Campaign'. Journal of Political
Marketing. 14(1). pg. 217-243.