Bounce Fitness: Environmental Scan, SWOT and PEST Analysis, Cost Benefits Analysis, Vision, Mission, Critical Success Factor

Running head: BOUNCE FITNESS
BOUNCE FITNESS
Name of Student
Name of University
Author’s Note

BOUNCE FITNESS1
Table of Contents
Task 1.........................................................................................................................................2
Environmental scan................................................................................................................2
SWOT analysis...................................................................................................................2
PEST analysis.....................................................................................................................3
Cost Benefits Analysis.......................................................................................................4
Vision.....................................................................................................................................4
Mission...................................................................................................................................4
Critical success factor............................................................................................................5
Task 2.........................................................................................................................................5
SWOT and PEST analysis.....................................................................................................5
Review of existing and potential competitors and allies........................................................8
Review of potential allies.......................................................................................................8
The alignment of potential allies with organisational values and tender requirements.........9
Summary notes from the meeting with the supervisor.........................................................10
References................................................................................................................................12

BOUNCE FITNESS2
Task 1
Environmental scan
SWOT analysis
Strengths: They are able to respond very quickly as they have no red tape, and no need for
higher management approval. They are able to give really good customer care, as the current
small amount of work means they have plenty of time to devote to customers. Their lead
consultant has strong reputation in the market. They can change direction quickly if they find
that our marketing is not working. They have low overheads, so they can offer good value to
customers.
Weaknesses: Their company has little market presence or reputation, they have a small staff,
with a shallow skills base in many areas, they are vulnerable to vital staff being sick, and
leaving, their cash flow will be unreliable in the early stages.
Opportunities: Their business sector is expanding, with many future opportunities for
success, local government wants to encourage local businesses, and their competitors may be
slow to adopt new technologies.
Strengths: Developments in technology may change this market beyond their ability to adapt,
a small change in the focus of a large competitor might wipe out any market position they
achieve.
PEST analysis
1. Political factors: Political stability and importance of Travel & Leisure sector in the
country's economy, Risk of military invasion, Level of corruption - especially levels
of regulation in Consumer Services sector, Bureaucracy and interference in Travel &
Leisure industry by government, Legal framework for contract enforcement,

BOUNCE FITNESS3
Intellectual property protection, Trade regulations & tariffs related to Consumer
Services
2. Economic: Type of economic system in countries of operation – what type of
economic system there is and how stable it is, Government intervention in the free
market and related Consumer Services, Exchange rates & stability of host country
currency, Efficiency of financial markets – Does The Bounce fitness needs to raise
capital in local market?, Infrastructure quality in Travel & Leisure industry,
Comparative advantages of host country and Consumer Services sector in the
particular country, Skill level of workforce in Travel & Leisure industry, Education
level in the economy, Labor costs and productivity in the economy
3. Social: Demographics and skill level of the population, Class structure, hierarchy and
power structure in the society, Education level as well as education standard in the
The Gym Group Plc ’s industry, Culture (gender roles, social conventions etc.),
Entrepreneurial spirit and broader nature of the society. Some societies encourage
entrepreneurship while some don’t., Attitudes (health, environmental consciousness,
etc.), Leisure interests.
4. Technology: Recent technological developments by The Bounce Fitness competitors,
Technology's impact on product offering, Impact on cost structure in Travel &
Leisure industry, Impact on value chain structure in Consumer Services sector, Rate
of technological diffusion
Cost Benefits Analysis
Cost Benefit
Cost for new staff, brochure advertisement
will $1000
Company will get good will I the market
and can raise the income. They can survive