Bounce Fitness in Australia

Running head: CASE STUDY REVIEW
Case study review
Name of student
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1
CASE STUDY REVIEW
Table of Contents
Overview of the case..................................................................................................................3
Success of marketing mix activities...........................................................................................3
Necessary adjustments made to improve the marketing mix.....................................................4
References..................................................................................................................................5

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CASE STUDY REVIEW
Overview of the case
Based on the report presented previously regarding the establishment of a marketing
mix comprising of the various components such as product or service, price, place and
promotions, it is understood that the marketing mix activities tend to be successful and
noteworthy. It is also true to believe that the company has undertaken honest measures and at
the same time, emphasizes on the credibility of marketing related information, thereby,
accomplish the business goals and objectives quite effectively at Bounce Fitness, Australia.
The case study report will be presented here about whether the marketing mix activities
undertaken by Bounce Fitness in Australia have managed to bring positive outcomes or not
and also determine how it can be further improved to achieve long term success (Chernev,
2015).
Success of marketing mix activities
The statistics related to the marketing mix statistics represent the performance review,
which could be helpful for determining whether the company has achieved greater growth in
terms of profitability and attainment of competitive advantage in business. The company is
found to be associated with the monitoring of performances at regular intervals and even
conducted reviews of the various marketing tactics that might have brought good outcomes
for the business (Pucci, Simoni & Zanni, 2015). The strategic plan could be useful for
analysing the performance based on the objectives set, furthermore, should ensure forecasting
the sales, expenses of marketing and costs incurred for the development of an online website
at Bounce Fitness, Australia.
For example, the sales forecast represented the fact that the total sales was recorded as
$540860, which has been quite high while the direct cost of sales was recorded as $54086.
After the business managed its sales, the actual sales were recorded as $540860, which was