Maintaining Brand Image and Reputation through SWOT Analysis

The provided assignment content is about SWOT analysis of BP plc, a leading oil and gas producing company with headquarters in London, England. The company has been involved in various controversies regarding environmental issues, pollution, and safety concerns. In this context, the SWOT analysis identifies strengths such as planning for expansion using technology, focusing on brand image, and expanding pipelines to potential areas. Weaknesses include rectifying damaged areas for corporate social responsibility (CSR), conducting training programs for good decision-making, and overcoming lawsuits. Opportunities include saving brand loyalty by offering refunds or working with customers, overcoming lawsuits wisely, and keeping an eye on competitors. Threats include competitor pipelines in many areas, lowering costs to attract customers, and identifying competitors' challenges. The assignment also provides background information on the company, including its history, revenue, profit, employees, and main competitors.

Running Head: B.P PLC
Overview of the B.P PLC

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Table of Contents
ABSTRACT....................................................................................................................................................2
Introduction.................................................................................................................................................3
Literature Review........................................................................................................................................3
SWOT ANALYSIS...........................................................................................................................................4
Background of the Company.......................................................................................................................5
Key Facts......................................................................................................................................................5
Number of employees: 74,500................................................................................................................6
Underlying replacement cost profit: $2.6 billion.....................................................................................6
THE HISTORY...............................................................................................................................................6
Brief Description of the Company...............................................................................................................6
DATA COLLECTION AND RESEARCH METHODOLOGY..................................................................................7
 Research philosophy: The research philosophy is one of the most important steps in the research
methodology, and it includes the assumptions on the base of the knowledge and the nature of it.......8
 Research approach..........................................................................................................................8
 Research Design :.............................................................................................................................8
 Data Collection Methods.................................................................................................................8
 Sampling: Using sampling we can reach to the various results that can be trusted........................8
References...................................................................................................................................................9

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ABSTRACT
In this present paper, we will discuss the overview of the BP PLC company. It is one of the oil
and gas company, and it is a multinational company, and its headquarters are in the London,
England. It is one of the British petroleum, and it is one of the seven largest petroleum company,
and it is considered to be the one of the major company .It is on the sixth number when we talk
about that it is seventh largest one . In this, we have talked about the SWOT analysis and also the
company background. We have also thrown the light on the literature review, and we also talked
about that there is huge competition in the market so they should work on the quality of the
petroleum and should retain the same quality of the product.( Ridd, M. F., & Racey, A. et al.
2015 )
In this we have also talked about the data research and the methodology, and in this, we will use
the secondary data to do so and even we will collect the data from the website, and we also focus
on the qualitative data too. The data is really very complex to handle, but still, the data that has
been provided below are reliable and not uncertain.
Talking about the facts of the company it provides its operation in 72 countries and produces the
3.3 million barrels per day. The main market segment is the oil and natural gas and the oil
refining and the market. The main concern in it that it is certified and doesn't break any norms
and we can say that it doesn't even pollute the environment too.( D'Northwood, G et al. 2017 )

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Introduction
B.P formerly known as the British Petroleum and it is one of the multinational oil and the gas
company. Its main headquarters are in the London, England. It is being operated in the 72
countries and every day it produces 3.3 million barrel per unit. It is among the seven largest oil
producing company and excellent in the quality, or we can say that it has the core competency of
doing their work. We can say that it is one the sixth one in producing the oil and natural gas. The
main segments are the oil and natural gas and the oil refining and the marketing too. It is being
served the world widely. In this, the key people were Carl-Heroic and the Bob Dudley. It also
follows the market capitalization, and it is one of the fifth largest in generating the revenue. It is
one of the renewable companies who serve the biofuels and the wind energy.
Literature Review
From the past study, we have concluded that or we can say that it is the past study of the author
Lydia Harrell he is the lecturer in the business and management in the Otago Polytechnic
Auckland International Campus, New Zealand. In this, it has highlighted that it is one of the
biggest company and it has benefited the market by coming up with the new products. He has
also done Value chain, Porter's Five P model and also explains the SWOT analysis.
It is he also said that the B.P also make use of the solar energy and it also makes use of the oil
and gas and the company is also depends not only one that is the oil and gas and the solar energy
also help in producing the oil and natural gas.
It also said that company is now contributing towards the corporate social responsibility because
the company has earned the maximum profit before only and now in the near future it is planning

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to become wholly like this in order to maintain the brand image and the reputation of the
company.
SWOT ANALYSIS
Strength  Planning to go for the Expansion by
using the technology.
 Focusing on the brand image
 Expansion of the pipelines to the
potential areas
Weakness  Going for the rectifying in the
damaged area so as to go for CSR.
 Conducting the training program in
order to focus on the good decision
making.
Opportunity  Save the brand loyalty by giving the
money back to the people or working
there.
 Overcome the lawsuit wisely so that
the company reputation can't be
affected.
Threats  To keep an eye over the competitors.
 Pipelines are being provided in many
areas by the other one

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 Lowering the cost in order to make
the customers.
 Seeing the competitor’s challenges.
 Giving offers to the public.
Background of the Company
Its headquarters are in London, England. It is one of the largest oil and gas producing company
in the U.S .It has come across various controversies regarding the environment, pollution and in
the history, it has also come across in the matter of the Sea Gem incident in 1965 and also the
Gulf of the Mexico which was most recently got famous. It is also listed on the London stock
exchange and also now in the New York stock exchange.
It is one of the fifth largest companies for generating the revenue and the six largest oil and gas
producing company we can say that it is one of the major super companies in producing the oil
and natural gas. It operates in the 72 countries and produces the 3.3 million barrels per unit. The
largest producing oil and natural gas are the BP American, and the headquarters lies in Houston.
It has come into various controversies that are regarding the environment and the safety of the
environment. In this there is political, economic, social, environment and legal issues are also
resolved in this too. The Porter’s Five Forces model is as follows:
Key Facts
Countries : 72

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Number of employees: 74,500
Sales and other operating revenues: $183 billion
Underlying replacement cost profit: $2.6 billion
THE HISTORY
It got started in the 1908 and the discovery of oil in the Persia and it has also transmitted from
the coal to the oil and the natural gas and now from the oil to the natural gas and now the new
mix of the energy and it also focuses on the renewable resources and it also ask in generating the
renewable resources. Now it has taken all the initiatives to make the company more successful.
It is one of the leading companies in the nearest future, and it assures that it can do wonders in
the life.
Brief Description of the Company
Name BP plc.
Industries served: Oil and gas
Geographic areas served: Worldwide
Headquarters: United Kingdom
Current CEO: Bob Dudley

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Revenue: $ 388.285 billion (2012)
Profit: $ 11.816 billion (2012)
Employees: 85,700 (2012)
Main Competitors: Chevron Corporation, Exxon Mobil Corporation, Royal Dutch
Shell plc. And many other oil companies.
BP is the fifth largest company in terms of the market capitalization, and it also follows the
vertical integration. Its revenue is measured by the 2012 revenue, and it has generated maximum
profit. So know it is planning to go for the corporate social responsibility and the company is
planning to do so in order to maintain the goodwill and as well as the reputation of the company.
DATA COLLECTION AND RESEARCH METHODOLOGY
Now the question arises that what is data and the data refers to the raw information, and then the
raw data help us in creating it into useful information. Data collection help in collecting the data
and help in reaching to useful information and the data is of two types that are
 Primary Data
 Secondary Data
The secondary data is that one in which the data is being collected, and the sources of the
data is from the website and the information available on the internet. (Thomas, D. C., &
Benson et al..2015)

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So we will be choosing the secondary data to sort out the things or to reach to the
appropriate results. We will use that data which is reliable and on which we can totally
rely down. In this, we will also be using the qualitative data to do the further studies.
The research methodology is one of the boarder terms, and it also includes data analysis
and the data collection. The steps which we will be following are as follows:-
 Research philosophy: The research philosophy is one of the most important steps in the
research methodology, and it includes the assumptions on the base of the knowledge and
the nature of it.
 Research approach: It is again of the most important step and that which type of the
approach we will be using to perform the particular task. Thus it plays a vital role in
doing the research.
 Research Design : It is again one of the most important parts that designing the research
in such a way that it looks attractive and help us in getting the appropriate results. The
research design is one of the most important steps.
 Data Collection Methods: It focuses on that which type of the method is used for
collecting the data welter qualitative or quantitative.
 Sampling: Using sampling we can reach to the various results that can be trusted.

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References
D'Northwood, G. (2017). BP plc 2010–a case of linguistic legitimation?. Journal of applied
accounting research.
Thomas, D. C., & Benson, S. M. (Eds.). (2015). Carbon dioxide capture for storage in deep
geologic formations-results from the CO2 Capture Project: Vol 2-Geologic Storage of Carbon
Dioxide with Monitoring and Verification. Elsevier.
Ridd, M. F., & Racey, A. (2015). Introduction to the Petroleum Geology of Myanmar.
Geological Society, London, Memoirs, 45(1), 1-6.