Brain Computer Interface

This article discusses the potential impact of Brain Computer Interfaces (BCI) on the Luxury Tourism Industry. It explores how BCI technology can enhance customer experience by allowing control of room temperature, lighting, power beds, and TV operations. It also discusses the use of BCI in transportation, video gaming, and entertainment systems. The article also addresses the regulations and ethics surrounding BCI and its impact on other industries. Case studies and references are provided.

Brain Computer Interface
ITECH 1100 Understanding the Digital Revolution
Video and Disruption Report Assignment
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Brain Computer Interface
Table of Contents
Part-1 Introduction 1
Part-2 Brain Storming 2
Part-3 Rules and Regulation 3
Part-4 Disruption 4
References 5
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Brain Computer Interface
PART –1 –
Topic – The Potential impact of the Brain Computer Interfaces on the Luxury
Tourism Industry
The brain computer Interface is a system that helps in measuring the activity of the central
nervous system (CNS) and helps in converting it in the form of artificial output that helps in
replacing, restoring, enhancing, supplementing and improving the natural CNS output. It changes
the ongoing interaction between the CNS and its external and internal environment. The Brain
computer interfaces uses the signals recorded from the brain to enable the communication
between the human being and machines and it also helps in controlling the applications for the
individuals who have impaired functions. It helps in translating the voluntary choices in active
commands using the brain activity. It provides a direct pathway between an enhanced or wired
brain and the external devices. It allows the bi-directional flow of the signals. It is also referred
as the researching , mapping , assisting , augmenting and repairing the human cognitive and
sensory –motor functions. The recent BCI based system is dependent on the based on non-
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Brain Computer Interface
invasive Electroencephalography (EEG) where visually evoked potentials (VEP) are commonly
utilized. The generation of VEP signals depends on eye movements, cranial nerve pathways and
ocular muscles and is often considered as dependent BCI.
The main objective of the Luxury tourism Industry is to provide the god facilities to its
customers with the use of modern technologies and amenities to its customers . With the use of
advance features of BCI the customers are supported to control the room temperature , lightening
, power beds and TV operation easily . This technology especially helps the disabled peoples to
manage their activities in the well versed form with its support to the people in case of health
problem and other factors are also huge.
Part –2 Brain Storming
The impact of Brain Computer Interfaces on the Tourism Industry
The Brain Computer Interface provides a powerful tool for the communication between the users
and systems . Most importantly it does not require any external device or muscle intervention to
issue the commands for completing the interaction. Initially it was developed to sup[port the
medical Industry in assisting the physically challenged peoples but now its application area has
widen. The tourism Industry in its aim to provide the Luxury benefits to its customers is utilizing
this advanced technology . Some key benefits in Tourism Industry through Brain Computer
Interface are as follows-
 It is helping to provide the smart rooms at hotels through supported smart devices to
control the room temperature , lightening , power beds and TV operation easily .
 In tourism another important element to provide to the customers is the good transport
facility with safe features. This technology is providing the facility of the smart Brain
computer Interface system that analyzes the brain of the driver and results in the
interaction with the vehicle. It also supports in handling the steering wheel or braking can
there be predicted and can be implemented in more faster way by using these intelligent
sensors without nay notice of driver and other peoples in the vehicle .
 One of the widely adopted technology enabled by the Brain computer Interface is the
video gaming controlled trough the mind signals. These games provide the support in
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Brain Computer Interface
combining the fiction to the reality in these games which is providing a great support for
tourism Industry to provide a unique experience to its customers.
 The smart Brain computer Interfaces are also providing a great support in the
entertainment systems too, these days smart speakers , music systems and other host of
entertainment devices are controlled through these Brian Computer Interfaces .
Along with other BCI is enabling other tourism related devices to work in the efficient
and convenient manner . From the above discussion it is no doubt the impact of this
technology on the tourism Industry is beneficial and is making lives easier .
The impact of Brain computer Interfaces on the other Industries
The Brain Computer Interface is one of the most advanced technology and is widely
accepted in other Industries too. As it was mentioned in the above section that initially
Brain Computer Interface was developed to support the Medical Industry in enabling the
smart medical devices and artificial limbs . Along with medical Industry it is widely used
in the Automobile Industry, Education Industry , Manufacturing sector , Entertainment ,
security and several other Industries. This technology is providing its benefit in these
Industries in well versed form and is widely accepted in these Industries.
Other technology with this Brain Computer Interface will provide wonderful result
Along with its integration with the neuroscience this technology will provide the
great results with its combination to the Virtual reality , Data science and Machine
learning in getting the good results. There are lot of research is going on in this field and
smart devices are designed to integrate this technology with other technology to get the
innovative technologies.
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Brain Computer Interface
Part-3 Regulation and Ethics
Although Brain Computer Interface is providing the great benefits in functioning and
assisting in various sectors but many question marks in respect to the regulation and
ethics for it’s functioning. In any field maintaining the regulation and ethics are
essentially required not only to maintain the quality but also to sustain the belief among
the users. Most importantly these regulations help to provide the understanding of the
application of the Brain computer Interface among the peoples. Some key parameters or
regulations that are essentially required to be consider while designing and using
the advance Brain computer Interface that also comply with the ethics as follows-
 The user or person whose signals from their are received should be properly
informed.
 Without consent of the person the brain signals of the person should not be
collected otherwise it will be considered as a case of mind hacking.
 The level of digitization of the signals received through the brain should be
properly interpreted.
 The level of digitization should be clearly displayed.
 The proper provision to protect the data collected through brain with providing
the clear respect to the privacy of the person is maintained.
 The precaution while using this device should be properly displayed.
 The emotions of the person while collecting the information should be properly
respected.
Frame these within Lawrence Lessig’s regulations – Market, Law,
Architecture (Physical/Natural) and Norm(Social/Ethical)
According to the rules of the Lawrence Lessig’s regulations the technology should be created
according to the move and view of the society .
Market- The economic forces play a pivotal role in designing the system. The Brain computer
Interface along with its advance features it is highly required that it should be affordable so that
common users can purchase it and use it.
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Brain Computer Interface
Law- The working and data capturing of the system should be done according to the rules and
regulation imposed by the cyber security department of the concerned country.
Architecture – The physical structure and constraints related to technical aspects should be
clearly specified.
Norms (Ethical/Social)- In any field maintaining the regulation and ethics are essentially
required not only to maintain the quality but also to sustain the belief among the users. Most
importantly these regulations help to provide the understanding of the application of the Brain
computer Interface among the peoples. The discussion on this topic has been given in above
section in elaborated way.
Part-4 Disruption
Case Study-
A well established Tourism company –“Adventure Tourism corporation” based in Sydney
Australia, its Mangement has decided to bring innovative technology in their organization to
provide the advance experience to its customers . In this approach the Research and development
team suggested the adoption of the Brain computer Interface device in their work area to get the
good results. To get the working they are concentrating on-
 Processes in acquisition, manufacturing and supply of the device from the technology
providers.
 They hired and trained existing staff members to work on this technology.
 Providing the 24x7 support to the staff members for enabling the technology to achieve
the good results.
 Providing a round table communication to clear the doubts of the staff members.
By adopting this technology the organization has been benefited and has got good results with
high level of customer satisfaction and good economical benefits within the organization. This
technology is providing the facility of the smart Brain computer Interface system that analyzes
the brain of the driver and results in the interaction with the vehicle. It also supports in handling
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Brain Computer Interface
the steering wheel or braking can there be predicted and can be implemented in more faster way
by using these intelligent sensors without nay notice of driver and other peoples in the vehicle .
Business process Diagram
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Management
does meeting Acquires
technology
from Providers
Hires new staff and
trains existing staff
Provides the 24x7
support in
implementation
Providing
communication to
clear doubts

Brain Computer Interface
References
Aboul Ella Hassanien, Ahmad Taher Azar, (2016), Brain-Computer Interfaces: Current Trends
and Applications, Springer Publication
Jonathan Wolpaw, Elizabeth Winter Wolpaw, (2014), Brain-Computer Interfaces: Principles
and Practice, Oxford Publication
Maureen Clerc, Laurent Bougrain, Fabien Lotte, (2014), Brain-Computer Interfaces 2:
Technology and Applications, Wiley Publication
By Rajesh P. N. Rao, (2016), Brain-Computer Interfacing: An Introduction, Cambridge
University Press
Bernhard Graimann, Brendan Z. Allison, Gert Pfurtscheller, (2016), Brain-Computer Interfaces:
Revolutionizing Human-Computer Interaction, Springer Publication
Chang S. Nam, Anton Nijholt, Fabien Lotte, (2015), Brain–Computer Interfaces Handbook:
Technological and Theoretical Advances, CRC Publication
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Brain Computer Interface
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