Brand Analysis.

Added on - 20 Sep 2019

  • Dissertation

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Running Head: Brand AnalysisBrand Analysis
Brand Analysis1Table of ContentsIntroduction......................................................................................................................................2Strength of Netflix...........................................................................................................................2Weighted Strength...........................................................................................................................3Weakness of Netflix........................................................................................................................3Weighted Weakness.........................................................................................................................4Opportunities of Netflix...................................................................................................................4Weighted Opportunities...................................................................................................................5Threats of Netflix.............................................................................................................................5Weighted Threats.............................................................................................................................6Conclusion.......................................................................................................................................6References........................................................................................................................................7
Brand Analysis2IntroductionIn this present paper, we will discuss weighted SWOT analysis of Netflix Company. Netflix is anentertainment company of America which was founded in 1997 in California. Netflix is theworld’s leading internet television. The members can watch as much as they want. Even themembers can resume, play and watch the movie whenever they want. These all are availablewithout any commercials. Weighted SWOT analysis consists of the collection of informationthat is related to the external and internal factors that have the adverse effect on the business.However, weighted SWOT analysis is a framework that provides the advantage to the companyto fight with their competitors. It also provides the factors which are harmful if used against thecompany by their competitors. It also discusses unfavorable situations which have a negativeimpact on the business (Bull et al., 2015).It also tells about the favorable situations which help anorganization to bring core competency.Strength of NetflixIt provides the strong dealer community as it has built or set a strong culture amongdealers and distributors. The company knows very well how to extract the maximumbenefits from the product (Ervural et al., 2015).The company is successful in maintaining the track records of the product.The company is using better marketing strategies for its product.The company is generating the better returns on capital expenditure for building newrevenue system.The Netflix is making use of brand portfolio which helps the organization to expand intonew product categories.
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