Brand Analysis.
Added on -2019-09-20
| 8 pages
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Running Head: Brand Analysis Brand Analysis
Brand Analysis1Table of ContentsIntroduction......................................................................................................................................2Strength of Netflix...........................................................................................................................2Weighted Strength...........................................................................................................................3Weakness of Netflix........................................................................................................................3Weighted Weakness.........................................................................................................................4Opportunities of Netflix...................................................................................................................4Weighted Opportunities...................................................................................................................5Threats of Netflix.............................................................................................................................5Weighted Threats.............................................................................................................................6Conclusion.......................................................................................................................................6References........................................................................................................................................7
Brand Analysis2Introduction In this present paper, we will discuss weighted SWOT analysis of Netflix Company. Netflix is anentertainment company of America which was founded in 1997 in California. Netflix is the world’s leading internet television. The members can watch as much as they want. Even the members can resume, play and watch the movie whenever they want. These all are available without any commercials. Weighted SWOT analysis consists of the collection of information that is related to the external and internal factors that have the adverse effect on the business.However, weighted SWOT analysis is a framework that provides the advantage to the company to fight with their competitors. It also provides the factors which are harmful if used against the company by their competitors. It also discusses unfavorable situations which have a negative impact on the business (Bull et al., 2015).It also tells about the favorable situations which help anorganization to bring core competency.Strength of Netflix It provides the strong dealer community as it has built or set a strong culture among dealers and distributors. The company knows very well how to extract the maximum benefits from the product (Ervural et al., 2015).The company is successful in maintaining the track records of the product.The company is using better marketing strategies for its product.The company is generating the better returns on capital expenditure for building new revenue system.The Netflix is making use of brand portfolio which helps the organization to expand into new product categories.
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