Impact of brand awareness in increasing number of visitors towards business organisation

RESEARCH PROPOSAL

Table of Contents
CHAPTER 1: INTRODUCTION..............................................................................................3
CHAPTER 2: LITERATURE REVIEW...................................................................................4
What is the conceptual framework brand awareness in context with travel and tourism
industry?.................................................................................................................................4
What are the effective ways for increasing brand awareness of British Airways..................5
What are the advantages of brand awareness in increment of visitor’s base towards British
Airways...................................................................................................................................6
What are the biggest challenges that would be faced by British Airways because of lack of
brand awareness......................................................................................................................6
CHAPTER 3: RESERACH METHODOLOGY.......................................................................7
REFERENCES.........................................................................................................................10

CHAPTER 1: INTRODUCTION
Background of the research topic
Brand awareness is the marketing process which is used by the organisation so that
they can pull potential customer toward the company’s product and services. With the fast
technological change and constant change in the environment it is becoming very necessary
for the company to increase their brand awareness so that people can recognise the company.
So if people wish to buy certain product then they will think of the company and purchase
their product from it (Sürücü and et. al, 2019). Organisation uses various innovating tool and
method to attract the buyer toward their brand and increase their profit. In the present
research the researcher has chosen the tourism sector so that they can see hoe brand
awareness impact the company. The company which is chosen in this investigation is British
airway. The company was founded in 1974. The headquarter of the company is in London,
England. So this business is chosen so that they can see the impact of brand awareness on the
company customer base. The concept is gaining more importance day by day with the rise in
the competition (Kim, Choe and Petrick, 2018).
Title: Impact of brand awareness in increasing number of visitors towards business
organisation.
Research aim: To identify the ways for increasing brand awareness along with its impact on
improved customer base: A study on British Airways
Research Objectives
 To identify the conceptual framework brand awareness in travel and tourism industry
 To determine the ways for increasing brand awareness of British Airways
 To evaluate the benefits of brand awareness in increment of visitor’s base towards
British Airways
 To examine the challenges that would be faced by British Airways because of lack of
brand awareness
Research questions
1. What is the conceptual framework brand awareness in context with travel and tourism
industry?

2. What are the effective ways for increasing brand awareness of British Airways?
3. What are the advantages of brand awareness in increment of visitor’s base towards
British Airways?
4. What are the biggest challenges that would be faced by British Airways because of
lack of brand awareness?
Research rationale
The main purpose behind choosing this topic to find out various method through
which brand awareness can be increased in tourism industry. By doing this research the two
perspectives will be achieved by the researcher this is personal and professional. The personal
motive that can be gained by this is that it will develop the existing skills and knowledge
which will help researcher to know various method or strategy that can be used to increase
brand awareness and the professional motive that can be accomplished is that it will tell the
investigator that why brand awareness is necessary and what techniques they can use. It will
also help in developing more professional skill that will help in cooperative career (Pan,
2018).
CHAPTER 2: LITERATURE REVIEW
Literature review is that part of the research which holds all the secondary
information of the topic. In short all the past published data about the topic are being obtained
in this section. This is used by the researcher so that they can gain a detailed understanding
about the topic.
What is the conceptual framework brand awareness in context with travel and tourism
industry?
As per the view of Ivanov and Webster (2019), Gone are the days when company
only think of providing the product, with the dynamic change in the environment the concept
of brand awareness is increased day by day. It is refers to as marking process which is used
by the company so that they can creates their impact on consumer mind so that they can
recognise the company. This is the technology which is used by the company so that they can
enhance the degree of consumer recognition in the market. In the tourism industry this is used
by the company so that they can leave an impact in buyers brain so that when they book an
trip they will first see the company and then make a decision. The competition in the travel
and tourism sector is so high that it is very important for the organisation to aware them about