Explore the importance of brand communication and reputation management in today's competitive world, focusing on marketing strategies and online tools.

Brand Communication and Reputation Management: Assignment

This portfolio covers the importance of digital marketing, AIDA model, campaign objectives, measurement of success, and campaign plan. It also includes insights into the reflection on the campaign. The case study is based on Enterprise cars.

Leadership Management

Professional Development

Data Science and Big Data

Digital Marketing Portfolio and Reflective Summary

This report discusses the digital marketing portfolio of Backup North West, including the AIDA model, promotional campaigns, new digital plan, objectives, and evaluation of effectiveness. It also highlights the importance and applications of digital marketing.

Digital Marketing Portfolio for Backup North West

This document outlines the digital marketing strategy for what2eat.ie, our healthy eating website and our mobile application. The strategy will be based on our assumptions and knowledge gained through the research phase of our requirements document. We aim to use both traditional and internet marketing concepts to drive traffic to our website and in turn create a demand for the what2eat application downloads. Social media will be a key platform for launching our product and getting our message across and also maintaining a relationship with our users.

Marketing

Digital Marketing Strategy for what2eat.ie

Dissertation

This article discusses the advantages and disadvantages of using social media for McDonald's marketing activities. It also explores the target audience and effective Twitter campaigns for McDonald's. Additionally, it covers media relations and accurate reporting strategy for the long term benefit of McDonald's.

Hartpury University and Hartpury College

Management Communication for McDonald's: Advantages and Disadvantages of Social Media

This document discusses the importance of measuring and evaluating the performance of marketing campaigns, specifically focusing on the advertising campaign for Great Ocean Road. It explores different activities such as TV programs, distribution of leaflets, and creating an online presence. The document also highlights the impact, recall, and effectiveness of the advertising campaign.

Principle of Advertising: Campaign Evaluation

This report discusses the AIDA model and its appropriate channels, the marketing campaign of Enterprise cars, and a reflective essay on the importance and application of digital marketing tools in contemporary marketing. The report covers the objectives, measurement of success, and campaign plan for Facebook, Instagram, Twitter, YouTube, and the company website. The subject is Contemporary Issues in Marketing, the course code is BMP4004, and the course name is BSc (Hons) Business Management.

Brand Communication and Reputation Management: Assignment