Building a Brand Community with Tesla Motors
Added on 2019-09-25
3 Pages701 Words201 Views
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Brand Community AssignmentTASK: Write a report on the following topic:Identify a brand that has a brand community. (Tesla Motors Model S brand Community)Explain why this brand has a brand community by referring to the lecture notes, core textbook, the key journal article by Muniz and O'Guinn (2001) and the text book (Consumer Behaviour: A European Perspective by Michael Solomon et al)Provide evidence of the brand community (for example, images, screenshots, quotes). Managerial implications of the specific brand community for the specific brand are to be detailed with reference to lecture notes, core textbook and the key journal article. Explain the opportunities/benefits and challenges of managing a brand that has a brand community by focusing on the specific brand you are discussing as an example.Explain what managerial implications this example provides for other brand managers (aside from the brand you specifically discuss) who may wish to build a brand community, or who may wish to work with an existing brand community.Provide screen shots of the brand community discussion (Tesla Motors brand community) relevant to this assignment.Also, provide screen shots of any relevant discussion in the brand community: Tesla motorsContent: Very Important:-Refer to the lecture slideset dedicated to this topic; (Topic 5,6,7 extremely importantto be referred to and discussed in the assignmentRef to : Muniz, A. M., Jr., & O’Guinn, T. C. (2001) Brand Community. Journal of Consumer Research, 27, March, pp.412-31. (Extremely important to be referred to and discussed in the assignment)Ref to: In your report you should certainly refer to other module material from other slideset topics and from your coretextbook: (Consumer Behaviour: A European
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