Brand Experience Journey

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Brand Experience Journey

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Table of Content
 Introduction
 The Audience Brand Experience Map
 Brand Story
 Brand identify
 Touch point details
• Brand competitors
• Brand presentation
• Conclusion
• References

z Introduction
 Organisations have to focus on their brand journey because it is not limited to
the packaging or logo as it has to deliver the promised functions or services to
the targeted audience.

z The Audience Brand Experience Map
 Audience journey map can be referred as a particular tool
which assist organisations in visualising how their audience
interact with their brand.
 It shows customers engagement towards a brand which
provides evaluation of actual position of an organisation.