Brand Extension: Principles of Marketing

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Added on  2023/06/15

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AI Summary
This presentation discusses the concept of brand extension and its impact on organisational growth and development. It focuses on Dove's hand wash product launch and its strategies using Ansoff matrix, STP model, Pestle analysis and competitive analysis. The report also covers the brand value of Dove, its advertising campaigns, and the differentiation of its hand wash products from competitors.

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