Brand Extension: Strategies and Analysis

Brand Extension

EXECUTIVE SUMMARY
This report focuses on brand extension in which they identify their brand values so that
they can make strategies and model according to them. Success of brand extension is depend on
target market that organisation choose to provide their products and services and analysis of
market with the help of Ansoff and PESTLE analysis. This research report covers all important
models that help in identifying and analysing target market i.e. STP model. When organisation
want brand extension then they should identify their competitors so that they can make unique
products and their marketing strategies.

Table of Contents
INTRODUCTION ..........................................................................................................................4
METHODOLGY.............................................................................................................................4
Findings............................................................................................................................................4
Existing brand and Brand Values:..........................................................................................4
Description of the Target Market: .........................................................................................5
Analysis of the New Market, Including Trends.....................................................................5
An Explanation of the New Product ......................................................................................6
Competition............................................................................................................................6
CONCLUSION ...............................................................................................................................7
REFRENCES...................................................................................................................................8
Books and Journal..................................................................................................................8