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Influence of Company Image on Customer Loyalty of Walmart

   

Added on  2022-11-02

9 Pages1534 Words79 Views
BRAND IMAGE ON CONSUMER LOYALTY OF WALMART
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Influence of Company Image on Customer Loyalty of Walmart
Monalisa Ghosh
Webster University

BRAND IMAGE ON CONSUMER LOYALTY OF WALMART
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Abstract
This proposal aims towards understanding the impact of company image on customer loyalty by
studying the case of Walmart. Interpretivism philosophy, deductive approach, descriptive design,
case study strategy, secondary data collection and qualitative data analysis technique will be
used. The research proposal is based on Oliver’s theory of stages of customer loyalty that
includes cognitive loyalty, affective loyalty, conative loyalty and action loyalty and the customer
loyalty of Walmart is studied.

BRAND IMAGE ON CONSUMER LOYALTY OF WALMART
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Table of Contents
Introduction......................................................................................................................................2
Research Objective..........................................................................................................................2
Statement of Problem......................................................................................................................2
Purpose of Study..............................................................................................................................2
Research methodology.....................................................................................................................3
Literature review..............................................................................................................................3
Customer loyalty for retail companies.........................................................................................3
Company image and customer loyalty........................................................................................3
Impact of the sustainers or vulnerabilities on the customer loyalty............................................5
Limitations.......................................................................................................................................6
References........................................................................................................................................7

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